A data profile of the people who buy, follow and care about Indonesia in India — modelled from more than twelve digital signal sources. Indonesia has an estimated audience of 5,219,545 people in India.
Indonesia has an estimated audience of 5,219,545 people in India. 30.2% are female, 69.8% are male, average age 30.0. Top brand affinities: Bali, Embroidery, WhatsApp, Game of Thrones, Hobby.
Top brand affinities include Bali, Embroidery, WhatsApp, with strongest over-indexing on Bali (5.87× the country average).
Demographically, the Indonesia audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Indonesia fan in India is more male, around 30.0 years old, with strong Indulgence tendencies and a notable affinity for Bali.
The key figures that characterise the Indonesia profile in India.
30.2% are female, 69.8% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 30.0 |
| Estimated audience size | 5,219,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Indonesia audience comes from India.
| Country | Share |
|---|---|
| China | 16.5% |
| Indonesia | 11.6% |
| United States | 9.0% |
The strongest cross-interests of the Indonesia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bali | Travel & Leisure | 5.87× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 5.73× | ||
| 03 | Scarf | Fashion & Accessoires | 4.18× | ||
| 04 | Malaysia | Travel & Leisure | 2.66× | ||
| 05 | Seafood | Food & Beverages | 2.52× | ||
| 06 | Embroidery | Home & Garden | 2.37× | ||
| 07 | Philippines | Travel & Leisure | 2.21× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.06× | ||
| 09 | Sewing | Home & Garden | 2.05× | ||
| 10 | Hoodie | Fashion & Accessoires | 2.00× | ||
| 11 | Wedding invitation | Home & Garden | 1.67× | ||
| 12 | Hobby | Home & Garden | 1.65× | ||
| 13 | Engagement ring | Fashion & Accessoires | 1.65× | ||
| 14 | Skirt | Fashion & Accessoires | 1.64× | ||
| 15 | Internet & Social Media | 1.63× | |||
| 16 | Earring | Fashion & Accessoires | 1.63× | ||
| 17 | Career development | Business & Career | 1.60× | ||
| 18 | Game of Thrones | Movies & TV | 1.58× | ||
| 19 | Pakistan national cricket team | Sports | 1.54× | ||
| 20 | England cricket team | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Sustainability | BALANCE | 1.66× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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