A data profile of the people who buy, follow and care about Hoodie in India — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 5,381,836 people in India.
The average Hoodie fan in India is 29.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Cardigan (sweater), Outerwear, Sweater, with strongest over-indexing on Cardigan (sweater) (7.11× the country average).
Demographically, the Hoodie audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Luxury Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hoodie fan in India is more male, around 29.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cardigan (sweater).
The key figures that characterise the Hoodie profile in India.
35.5% are female, 64.5% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 29.0 |
| Estimated audience size | 5,381,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 32% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Hoodie audience comes from India.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 7.6% |
| China | 4.9% |
Where the Hoodie audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~6K | 1.69× | |
| 02 | Assam | ~80K | 1.48× | |
| 03 | Meghalaya | ~8K | 1.47× | |
| 04 | Sikkim | ~3K | 1.38× | |
| 05 | Uttarakhand | ~40K | 1.36× | |
| 06 | Manipur | ~8K | 1.23× | |
| 07 | Nagaland | ~5K | 1.20× | |
| 08 | Jharkhand | ~50K | 1.18× | |
| 09 | Mizoram | ~4K | 1.14× | |
| 10 | Himachal Pradesh | ~20K | 1.08× | |
| 11 | Tripura | ~8K | 1.05× | |
| 12 | Jammu and Kashmir | ~30K | 1.04× | |
| 13 | Karnataka | ~100K | 0.99× | |
| 14 | Chhattisgarh | ~30K | 0.97× | |
| 15 | Madhya Pradesh | ~100K | 0.96× | |
| 16 | Goa | ~5K | 0.94× | |
| 17 | Maharashtra | ~200K | 0.86× | |
| 18 | Punjab (region) | ~60K | 0.81× | |
| 19 | Haryana | ~60K | 0.80× | |
| 20 | Uttar Pradesh | ~200K | 0.78× | |
| 21 | West Bengal | ~100K | 0.75× | |
| 22 | Bihar | ~80K | 0.75× | |
| 23 | Rajasthan | ~90K | 0.74× | |
| 24 | Telangana | ~60K | 0.72× | |
| 25 | Odisha | ~40K | 0.69× | |
| 26 | Tamil Nadu | ~90K | 0.67× | |
| 27 | Gujarat | ~100K | 0.65× | |
| 28 | Kerala | ~50K | 0.63× | |
| 29 | Andhra Pradesh | ~40K | 0.59× |
The strongest cross-interests of the Hoodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan (sweater) | Fashion & Accessoires | 7.11× | ||
| 02 | Movie Review | Movies & TV | 5.92× | ||
| 03 | Sweater | Fashion & Accessoires | 5.36× | ||
| 04 | Outerwear | Fashion & Accessoires | 4.96× | ||
| 05 | Jacket | Fashion & Accessoires | 4.50× | ||
| 06 | Coat (clothing) | Fashion & Accessoires | 4.19× | ||
| 07 | Jeans | Fashion & Accessoires | 2.96× | ||
| 08 | Trousers | Fashion & Accessoires | 2.87× | ||
| 09 | Men's clothing | Fashion & Accessoires | 2.76× | ||
| 10 | ONEUS | Music & Radio | 2.61× | ||
| 11 | Skirt | Fashion & Accessoires | 2.46× | ||
| 12 | Tamil language | Politics & Society | 1.79× | ||
| 13 | hotstar | Movies & TV | 1.70× | ||
| 14 | Chennai | Travel & Leisure | 1.68× | ||
| 15 | Harry Potter | Movies & TV | 1.64× | ||
| 16 | XXXTentacion | Music & Radio | 1.63× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 18 | Printing | Technology & Electronics | 1.61× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | Sex and the City | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.47× | |
| Creativity | OPEN | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.98× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Community Orientation | OPEN | 1.02× |
Hoodie has an estimated audience of 5,381,836 people in India, concentrated in Maharashtra and Uttar Pradesh.
35.5% of Hoodie fans are female, 64.5% are male, with an average age of 29.0 years.
Hoodie fans show strongest brand affinity for Cardigan (sweater) (7.11×), Outerwear (4.96×), and Sweater (5.36×) over the country average.
Hoodie fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hoodie itself, the audience over-indexes on Outerwear (4.96×), Sweater (5.36×), Jacket (4.5×), and XXXTentacion (1.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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