Hoodie Audience in Germany
Hoodie has an estimated audience of 4,674,383 people in Germany. 58.8% are female, 41.2% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drop shipping, T-shirt, Punk fashion, Deutschrap, Sweater.
The average Hoodie fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drop shipping, T-shirt, Punk fashion, with strongest over-indexing on Drop shipping (1.81× the country average). Demographically, the Hoodie audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Hoodie fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 36.7 |
| Estimated audience size | 4,674,383 |
Audience persona
The typical Hoodie fan in Germany is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,187,951 | 1.16× |
| Bayern | 817,054 | 1.09× |
| Baden-Württemberg | 714,458 | 1.12× |
| Niedersachsen | 552,333 | 1.22× |
| Hessen | 378,024 | 1.06× |
| Rheinland-Pfalz | 253,065 | 1.08× |
| Sachsen | 223,831 | 0.98× |
| Schleswig-Holstein | 180,803 | 1.08× |
| Berlin | 178,148 | 0.85× |
| Brandenburg | 129,272 | 0.89× |
| Thüringen | 116,292 | 0.98× |
| Hamburg | 108,106 | 1.02× |
| Sachsen-Anhalt | 99,867 | 0.82× |
| Mecklenburg-Vorpommern | 77,387 | 0.87× |
| Saarland | 52,732 | 0.92× |
| Bremen | 34,569 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 1.81× | Shopping |
| T-shirt | 1.59× | Fashion & Accessoires |
| Punk fashion | 2.93× | Fashion & Accessoires |
| Deutschrap | 1.87× | Music & Radio |
| Sweater | 1.9× | Fashion & Accessoires |
| Mission: Impossible | 2.43× | Movies & TV |
| Shirt | 1.64× | Fashion & Accessoires |
| Jacket | 1.66× | Fashion & Accessoires |
| Converse | 1.59× | Fashion & Accessoires |
| Haftbefehl | 1.53× | Music & Radio |
| Sleeve | 1.6× | Fashion & Accessoires |
| Puma | 1.75× | Fashion & Accessoires |
| Urban Outfitters | 1.52× | Shopping |
| Ninja | 1.62× | Sports |
| Warcraft | 2.53× | Games |
| Baseball cap | 2.08× | Fashion & Accessoires |
| Outerwear | 1.54× | Fashion & Accessoires |
| Cro (rapper) | 1.53× | Music & Radio |
| Foot Locker | 1.61× | Shopping |
| Hunter × Hunter | 2× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Creativity | OPEN | 1.09 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 7.6% |
| China | 4.9% |
See Hoodie audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hoodie have in Germany?
Hoodie has an estimated audience of 4,674,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hoodie fans?
58.8% of Hoodie fans are female, 41.2% are male, with an average age of 36.7 years.
Which brands do Hoodie fans like most?
Hoodie fans show strongest brand affinity for Drop shipping (1.81×), T-shirt (1.59×), and Punk fashion (2.93×) over the country average.
Where do Hoodie fans live in Germany?
Hoodie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,187,951), Bayern (reach 817,054), and Baden-Württemberg (reach 714,458). These three regions account for the largest share of the active audience.
What other brands do Hoodie fans also like?
Beyond Hoodie itself, the audience over-indexes on T-shirt (1.59×), Punk fashion (2.93×), Deutschrap (1.87×), and Sweater (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.