Rascasse Audience Intelligence

Hoodie Audience in Germany

A data profile of the people who buy, follow and care about Hoodie in Germany — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 4,674,383 people in Germany.

#730among Topic in Germany#55in Fashion & Accessoires

The average Hoodie fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drop shipping, T-shirt, Punk fashion, with strongest over-indexing on Drop shipping (1.81× the country average).

Demographically, the Hoodie audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hoodie fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Drop shipping.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoodie profile in Germany.

Audience size
4.7M
in Germany
Gender
58.8%♀
41.2% male
Age
36.7
average years
Country rank
#1171
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoodie fans

58.8% are female, 41.2% are male, average age 36.7.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Hoodie audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age36.7
Estimated audience size4,674,383
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Hoodie audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Hoodie audience comes from Germany.

Worldwide audience distribution share by country for Hoodie
CountryShare
United States21.6%
Japan7.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoodie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hoodie fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.22×
02Niedersachsen~500K1.18×
03Nordrhein-Westfalen~1M1.11×
04Schleswig-Holstein~200K1.08×
05Baden-Württemberg~700K1.07×
06Rheinland-Pfalz~200K1.06×
07Bayern~800K1.04×
08Hessen~400K1.03×
09Brandenburg~100K1.03×
10Thüringen~100K1.01×
11Hamburg~100K1.00×
12Sachsen~200K0.98×
13Berlin~200K0.96×
14Saarland~50K0.95×
15Bremen~40K0.89×
16Sachsen-Anhalt~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Hoodie, Germany
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoodie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoodie audience
#·InterestCategoryAffinity×
01Punk fashionFashion & Accessoires2.93×
02WarcraftGames2.53×
03Mission: ImpossibleMovies & TV2.43×
04Baseball capFashion & Accessoires2.08×
05SweaterFashion & Accessoires1.90×
06DeutschrapMusic & Radio1.87×
07Drop shippingShopping1.81×
08PumaFashion & Accessoires1.75×
09Böhse OnkelzMusic & Radio1.67×
10JacketFashion & Accessoires1.66×
11ShirtFashion & Accessoires1.64×
12NinjaSports1.62×
13Foot LockerShopping1.61×
14SleeveFashion & Accessoires1.60×
15T-shirtFashion & Accessoires1.59×
16ConverseFashion & Accessoires1.59×
17OuterwearFashion & Accessoires1.54×
18HaftbefehlMusic & Radio1.53×
19Cro (rapper)Music & Radio1.53×
20Urban OutfittersShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoodie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoodie audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.00×
Early Adopter MentalityPOWER0.92×
Social Media UsageJOY0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoodie audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.53×
Urban LifestyleOPEN0.54×
Career OrientationPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoodie have in Germany?

Hoodie has an estimated audience of 4,674,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hoodie fans?

58.8% of Hoodie fans are female, 41.2% are male, with an average age of 36.7 years.

03

Which brands do Hoodie fans like most?

Hoodie fans show strongest brand affinity for Drop shipping (1.81×), T-shirt (1.59×), and Punk fashion (2.93×) over the country average.

04

Where do Hoodie fans live in Germany?

Hoodie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Hoodie fans also like?

Beyond Hoodie itself, the audience over-indexes on T-shirt (1.59×), Punk fashion (2.93×), Deutschrap (1.87×), and Sweater (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Hoodie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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