Warcraft Audience in Germany
Warcraft has an estimated audience of 1,126,443 people in Germany. 30.4% are female, 69.6% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grinch, Progressive rock, Gil Ofarim, Stradivarius, Handmade Gifts.
The average Warcraft fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grinch, Progressive rock, Gil Ofarim, with strongest over-indexing on Grinch (4.76× the country average). Demographically, the Warcraft audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Warcraft fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 27.6 |
| Estimated audience size | 1,126,443 |
Audience persona
The typical Warcraft fan in Germany is more male, around 27.6 years old, with strong Patriotism tendencies and a notable affinity for Grinch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,066 | 1.06× |
| Bayern | 186,316 | 1.03× |
| Baden-Württemberg | 153,786 | 1× |
| Niedersachsen | 121,977 | 1.12× |
| Hessen | 98,692 | 1.15× |
| Rheinland-Pfalz | 56,253 | 1× |
| Sachsen | 54,817 | 0.99× |
| Berlin | 54,144 | 1.08× |
| Schleswig-Holstein | 39,477 | 0.98× |
| Brandenburg | 34,569 | 0.99× |
| Thüringen | 28,366 | 0.99× |
| Sachsen-Anhalt | 27,251 | 0.93× |
| Hamburg | 24,779 | 0.97× |
| Mecklenburg-Vorpommern | 19,246 | 0.89× |
| Saarland | 12,511 | 0.9× |
| Bremen | 8,870 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 4.76× | Movies & TV |
| Progressive rock | 2.08× | Music & Radio |
| Gil Ofarim | 1.7× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Handmade Gifts | 2.31× | Kids & Family |
| CAC 40 | 1.52× | Business & Career |
| Israel | 1.94× | Travel & Leisure |
| KLIX (AM) | 2.37× | Music & Radio |
| Staycation | 3.42× | Home & Garden |
| Personalised Gifts | 1.64× | Home & Garden |
| Knauf Insulation | 9.88× | Business & Career |
| Nebelung | 7.57× | Pets & Animals |
| Goon | 4.65× | Movies & TV |
| Keeper (password manager) | 3.27× | Technology & Electronics |
| Stamp collecting | 3.93× | Home & Garden |
| Mido (footballer) | 4.4× | Sports |
| San Gil | 2.66× | Travel & Leisure |
| Icon (magazine) | 1.57× | Arts & Culture |
| Home Delivery | 1.62× | Food & Beverages |
| N'Golo Kanté | 3.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Early Adopter Mentality | POWER | 1.27 |
| Social Media Usage | JOY | 1.18 |
| Career Orientation | POWER | 1.11 |
| Family Orientation | CONSERVATISM | 0.99 |
| Urban Lifestyle | OPEN | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 7.0% |
| United Kingdom | 4.3% |
See Warcraft audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Warcraft have in Germany?
Warcraft has an estimated audience of 1,126,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Warcraft fans?
30.4% of Warcraft fans are female, 69.6% are male, with an average age of 27.6 years.
Which brands do Warcraft fans like most?
Warcraft fans show strongest brand affinity for Grinch (4.76×), Progressive rock (2.08×), and Gil Ofarim (1.7×) over the country average.
Where do Warcraft fans live in Germany?
Warcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,066), Bayern (reach 186,316), and Baden-Württemberg (reach 153,786). These three regions account for the largest share of the active audience.
What other brands do Warcraft fans also like?
Beyond Warcraft itself, the audience over-indexes on Progressive rock (2.08×), Gil Ofarim (1.7×), Stradivarius (1.97×), and Handmade Gifts (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.