Warcraft Audience in United States

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Warcraft has an estimated audience of 4,829,695 people in United States. 32.1% are female, 67.9% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Joe Haden, ENA (Emergency Nurses Association), Urban Outfitters, Elsword.

The average Warcraft fan in United States is 27.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Joe Haden, ENA (Emergency Nurses Association), with strongest over-indexing on Wikia (19.98× the country average). Demographically, the Warcraft audience skews more male with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Warcraft fans

Demographic split for Warcraft audience in United States
MetricValue
Female32.1%
Male67.9%
Average age27.4
Estimated audience size4,829,695

Audience persona

The typical Warcraft fan in United States is more male, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Warcraft in United States
RegionReachAffinity
California628,8901.18×
Texas488,3221.18×
Florida359,1491.1×
New York230,0290.85×
Georgia146,1330.98×
Illinois144,6100.9×
North Carolina144,4820.99×
Ohio133,7040.9×
Pennsylvania129,2470.79×
Arizona123,9071.26×
Washington122,2841.26×
Michigan117,9350.93×
Virginia113,4230.96×
New Jersey103,7180.84×
Tennessee95,6520.99×
Indiana85,9280.97×
Maryland82,5820.99×
Colorado79,6081.05×
Missouri77,4811×
Massachusetts71,2800.75×
Alabama70,6841.05×
Nevada70,5141.51×
Minnesota67,7930.98×
Oregon65,6571.19×
Oklahoma62,9051.17×
South Carolina62,8900.87×
Wisconsin60,1800.83×
Utah60,1701.39×
Kentucky59,2670.98×
Louisiana57,7930.93×
Iowa53,9471.36×
Arkansas44,0461.11×
Kansas43,1131.13×
Connecticut38,3910.79×
Mississippi35,1580.88×
Idaho31,8961.32×
Hawaii24,5331.18×
New Mexico24,2741×
Nebraska20,9710.87×
West Virginia18,9730.84×
New Hampshire15,4920.81×
Alaska15,3501.49×
Maine14,5280.84×
Montana13,4751.01×
Rhode Island11,3070.74×
South Dakota9,5030.85×
North Dakota9,2610.93×
Delaware9,0080.68×
Washington, District of Columbia8,6460.6×
Wyoming7,1581×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warcraft audience
BrandAffinityCategory
Wikia19.98×Internet & Social Media
Joe Haden41.08×Sports
ENA (Emergency Nurses Association)20.75×Health
Urban Outfitters3.13×Shopping
Elsword25×Games
Product design2.65×Business & Career
Dog breed1.57×Pets & Animals
Pro-Ject5.25×Music & Radio
Nuts (film)7.23×Movies & TV
Elie Tahari14.7×Fashion & Accessoires
Home construction1.63×Home & Garden
Combat sport1.8×Sports
Nebraska Cornhuskers9.49×Sports
Progressive rock2.36×Music & Radio
Pot roast9.85×Food & Beverages
Israel2.08×Travel & Leisure
Zach Ertz7.7×Sports
Bridget Jones: The Edge of Reason17.67×Movies & TV
Atkins diet4.41×Health
Personalised Gifts3.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warcraft audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Early Adopter MentalityPOWER2.05
PatriotismCONSERVATISM1.42
Convenience OrientationPREMIUM1.21
Social Media UsageJOY1.15
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Warcraft
CountryShare
United States30.0%
Germany7.0%
United Kingdom4.3%

See Warcraft audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Warcraft have in United States?

Warcraft has an estimated audience of 4,829,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Warcraft fans?

32.1% of Warcraft fans are female, 67.9% are male, with an average age of 27.4 years.

Which brands do Warcraft fans like most?

Warcraft fans show strongest brand affinity for Wikia (19.98×), Joe Haden (41.08×), and ENA (Emergency Nurses Association) (20.75×) over the country average.

Where do Warcraft fans live in United States?

Warcraft fans in United States are most concentrated in California (reach 628,890), Texas (reach 488,322), and Florida (reach 359,149). These three regions account for the largest share of the active audience.

What other brands do Warcraft fans also like?

Beyond Warcraft itself, the audience over-indexes on Joe Haden (41.08×), ENA (Emergency Nurses Association) (20.75×), Urban Outfitters (3.13×), and Elsword (25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.