Brawl Stars Audience in United States

Brawl Stars logo

Brawl Stars has an estimated audience of 576,474 people in United States. 29.3% are female, 70.7% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Clash of Clans, Supercell (video game company), Clash Royale, X-COM, Boom Beach.

The average Brawl Stars fan in United States is 26.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clash of Clans, Supercell (video game company), Clash Royale, with strongest over-indexing on Clash of Clans (157.88× the country average). Demographically, the Brawl Stars audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Brawl Stars fans

Demographic split for Brawl Stars audience in United States
MetricValue
Female29.3%
Male70.7%
Average age26.8
Estimated audience size576,474

Audience persona

The typical Brawl Stars fan in United States is more male, around 26.8 years old, with strong Patriotism tendencies and a notable affinity for Clash of Clans.

Top regions in United States

Top regions ranked by reach for Brawl Stars in United States
RegionReachAffinity
California124,8481.97×
Texas83,8501.69×
Florida58,3921.5×
New York41,9921.3×
New Jersey23,8441.63×
Illinois23,7261.24×
Virginia21,8251.55×
Pennsylvania19,4511×
North Carolina19,3771.12×
Georgia17,9881.01×
Washington16,8991.46×
Ohio14,5600.82×
Michigan12,7920.85×
Maryland12,7641.29×
Massachusetts12,7061.12×
Arizona12,5481.07×
Indiana9,5670.91×
Tennessee9,4710.82×
Minnesota9,0191.09×
Wisconsin7,8860.91×
Missouri7,5620.81×
Colorado7,4540.82×
Connecticut7,4521.29×
Oregon7,2461.1×
Utah6,9491.35×
Nevada6,8371.23×
South Carolina6,5160.75×
Oklahoma6,4501.01×
Alabama5,7590.72×
Louisiana5,2070.7×
Hawaii5,1552.08×
Iowa5,0911.07×
Kentucky4,9090.68×
Kansas3,6390.8×
Arkansas3,3180.7×
Nebraska2,8380.98×
Idaho2,5100.87×
New Mexico2,3400.81×
Mississippi2,3330.49×
New Hampshire1,7280.76×
Rhode Island1,4510.79×
West Virginia1,4430.54×
Washington, District of Columbia1,4340.83×
Delaware1,2640.79×
Maine1,1430.55×
North Dakota1,1280.95×
South Dakota1,0510.79×
Montana8940.56×
Alaska7640.62×
Vermont7060.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brawl Stars audience
BrandAffinityCategory
Clash of Clans157.88×Games
Supercell (video game company)267.57×Games
Clash Royale165.19×Games
X-COM130.84×Games
Boom Beach93.96×Games
Warcraft38.37×Games
Prenuptial agreement124.7×Politics & Society
World of Warcraft17.38×Games
Jewel (singer)34.29×Music & Radio
Age of Empires45.66×Games
New Super Mario Bros.51.68×Games
la reina del sur54.97×Movies & TV
Massively multiplayer online real-time strategy game18.58×Games
Mass Effect45.23×Games
SimCity30.11×Games
Age of Empires III72.62×Games
City-building game27.02×Games
The Legend of Korra41.06×Movies & TV
League of Legends9.08×Games
Fortnite7×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brawl Stars audience
TraitClusterScore
PatriotismCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.31
Early Adopter MentalityPOWER1.13
Social Media UsageJOY1
Family OrientationCONSERVATISM0.81
SustainabilityBALANCE0.79

Worldwide distribution

Worldwide audience distribution share by country for Brawl Stars
CountryShare
France6.1%
China3.8%
United States3.7%

See Brawl Stars audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Brawl Stars have in United States?

Brawl Stars has an estimated audience of 576,474 people in United States, concentrated in California and Texas.

What is the gender split and age of Brawl Stars fans?

29.3% of Brawl Stars fans are female, 70.7% are male, with an average age of 26.8 years.

Which brands do Brawl Stars fans like most?

Brawl Stars fans show strongest brand affinity for Clash of Clans (157.88×), Supercell (video game company) (267.57×), and Clash Royale (165.19×) over the country average.

Where do Brawl Stars fans live in United States?

Brawl Stars fans in United States are most concentrated in California (reach 124,848), Texas (reach 83,850), and Florida (reach 58,392). These three regions account for the largest share of the active audience.

What other brands do Brawl Stars fans also like?

Beyond Brawl Stars itself, the audience over-indexes on Supercell (video game company) (267.57×), Clash Royale (165.19×), X-COM (130.84×), and Boom Beach (93.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brawl Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.