Rascasse Audience Intelligence

Brawl Stars Audience in United States

A data profile of the people who buy, follow and care about Brawl Stars in United States — modelled from more than twelve digital signal sources. Brawl Stars has an estimated audience of 569,703 people in United States.

#255among Video game in United States#428among Video / Board Game in United States#723in Games

The average Brawl Stars fan in United States is 26.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supercell (video game company), Clash Royale, X-COM, with strongest over-indexing on Supercell (video game company) (267.57× the country average).

Demographically, the Brawl Stars audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brawl Stars fan in United States is more male, around 26.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Supercell (video game company).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brawl Stars profile in United States.

Audience size
570K
in United States
Gender
29.3%♀
70.7% male
Age
26.8
average years
Country rank
#33893
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brawl Stars fans

29.3% are female, 70.7% are male, average age 26.8.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Brawl Stars audience in United States
MetricValue
Female29.3%
Male70.7%
Average age26.8
Estimated audience size569,703
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Brawl Stars audience in United States
Age bracketShare%
16-1959%
20-2920%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Brawl Stars audience comes from United States.

Worldwide audience distribution share by country for Brawl Stars
CountryShare
France5.6%
China3.6%
United States3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brawl Stars audience in United States is strongest.

Fig. 05

Top regions by affinity

Brawl Stars fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.92×
02California~100K1.77×
03Texas~80K1.55×
04New Jersey~20K1.46×
05Virginia~20K1.38×
06Utah~7K1.37×
07Florida~50K1.32×
08Washington~20K1.31×
09Connecticut~7K1.20×
10New York~40K1.19×
11Maryland~10K1.19×
12Illinois~20K1.17×
13Nevada~6K1.13×
14Iowa~5K1.11×
15Minnesota~9K1.10×
16North Carolina~20K1.09×
17Oklahoma~7K1.09×
18North Dakota~1K1.09×
19Oregon~7K1.07×
20Massachusetts~10K1.06×
21Nebraska~3K1.05×
22Arizona~10K1.03×
23Pennsylvania~20K1.02×
24Georgia~20K1.02×
25South Dakota~1K1.01×
26Wisconsin~9K0.99×
27Idaho~3K0.96×
28Indiana~10K0.95×
29Delaware~2K0.95×
30Alaska~1K0.91×
31Alabama~7K0.90×
32Kansas~4K0.87×
33Michigan~10K0.86×
34Kentucky~6K0.86×
35Ohio~20K0.85×
36Rhode Island~2K0.85×
37Missouri~8K0.84×
38New Mexico~2K0.84×
39Tennessee~10K0.83×
40New Hampshire~2K0.81×
41Colorado~7K0.78×
42Arkansas~4K0.78×
43Washington, District of Columbia~1K0.77×
44South Carolina~7K0.76×
45Louisiana~6K0.75×
46Vermont<1K0.73×
47Montana~1K0.66×
48West Virginia~2K0.65×
49Maine~1K0.64×
50Mississippi~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Brawl Stars, United States
0.60×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brawl Stars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brawl Stars audience
#·InterestCategoryAffinity×
01Supercell (video game company)Games267.57×
02Clash RoyaleGames165.19×
03Clash of ClansGames157.88×
04X-COMGames130.84×
05Prenuptial agreementPolitics & Society124.70×
06Boom BeachGames93.96×
07Age of Empires IIIGames72.62×
08la reina del surMovies & TV54.97×
09New Super Mario Bros.Games51.68×
10Age of EmpiresGames45.66×
11Mass EffectGames45.23×
12The Legend of KorraMovies & TV41.06×
13WarcraftGames38.37×
14Jewel (singer)Music & Radio34.29×
15SimCityGames30.11×
16City-building gameGames27.02×
17Massively multiplayer online real-time strategy gameGames18.58×
18World of WarcraftGames17.38×
19League of LegendsGames9.08×
20FortniteGames7.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brawl Stars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brawl Stars audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.72×
Healthy LifestyleBALANCE1.66×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brawl Stars audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
DIY MentalityTHRILL0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brawl Stars have in United States?

Brawl Stars has an estimated audience of 569,703 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brawl Stars fans?

29.3% of Brawl Stars fans are female, 70.7% are male, with an average age of 26.8 years.

03

Which brands do Brawl Stars fans like most?

Brawl Stars fans show strongest brand affinity for Supercell (video game company) (267.57×), Clash Royale (165.19×), and X-COM (130.84×) over the country average.

04

Where do Brawl Stars fans live in United States?

Brawl Stars fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Brawl Stars fans also like?

Beyond Brawl Stars itself, the audience over-indexes on Clash Royale (165.19×), X-COM (130.84×), Boom Beach (93.96×), and Warcraft (38.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Brawl Stars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brawl Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →