Brawl Stars Audience in Germany
Brawl Stars has an estimated audience of 279,027 people in Germany. 26.7% are female, 73.3% are male, average age 26.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gundam model, LiSA (Japanese musician, born 1987), Super Mario Bros., Gundam, Harry Potter.
The average Brawl Stars fan in Germany is 26.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gundam model, LiSA (Japanese musician, born 1987), Super Mario Bros., with strongest over-indexing on Gundam model (125.13× the country average). Demographically, the Brawl Stars audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Travelling, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Brawl Stars fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 26.8 |
| Estimated audience size | 279,027 |
Audience persona
The typical Brawl Stars fan in Germany is more male, around 26.8 years old, with strong Travelling tendencies and a notable affinity for Gundam model.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,187 | 1.18× |
| Bayern | 45,020 | 1× |
| Baden-Württemberg | 39,322 | 1.03× |
| Niedersachsen | 28,970 | 1.07× |
| Hessen | 22,761 | 1.07× |
| Rheinland-Pfalz | 14,576 | 1.04× |
| Sachsen | 13,574 | 0.99× |
| Berlin | 11,321 | 0.91× |
| Brandenburg | 9,525 | 1.1× |
| Schleswig-Holstein | 9,429 | 0.94× |
| Thüringen | 7,042 | 0.99× |
| Sachsen-Anhalt | 6,413 | 0.89× |
| Hamburg | 5,507 | 0.87× |
| Mecklenburg-Vorpommern | 4,921 | 0.92× |
| Saarland | 3,021 | 0.88× |
| Bremen | 2,629 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gundam model | 125.13× | Cars & Mobility |
| LiSA (Japanese musician, born 1987) | 28.18× | Music & Radio |
| Super Mario Bros. | 17.26× | Games |
| Gundam | 23.32× | Movies & TV |
| Harry Potter | 2.64× | Movies & TV |
| YG (rapper) | 66.89× | Music & Radio |
| Yahoo!ショッピング | 4.2× | |
| PlayStation Store | 10.96× | Games |
| Borussia Dortmund | 1.86× | Sports |
| Clash of Clans | 13.47× | Games |
| Wetter.com | 3× | Home & Garden |
| KPop Demon Hunters | 4.61× | Movies & TV |
| One Piece | 5.18× | Movies & TV |
| Gelorevoice | 13.07× | Health |
| Xbox | 6.41× | Games |
| Anime convention | 5.22× | Literature |
| Instant Gaming | 6.29× | Games |
| Superman | 3.41× | Movies & TV |
| Swiffer | 21.58× | Home & Garden |
| Crunchyroll | 6.67× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.29 |
| Social Media Usage | JOY | 0.99 |
| Luxury Orientation | PREMIUM | 0.94 |
| Individualism | JOY | 0.89 |
| Spirituality | BALANCE | 0.87 |
| LGBTQ+ Identity | OPEN | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 6.1% |
| China | 3.8% |
| United States | 3.7% |
See Brawl Stars audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Brawl Stars have in Germany?
Brawl Stars has an estimated audience of 279,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brawl Stars fans?
26.7% of Brawl Stars fans are female, 73.3% are male, with an average age of 26.8 years.
Which brands do Brawl Stars fans like most?
Brawl Stars fans show strongest brand affinity for Gundam model (125.13×), LiSA (Japanese musician, born 1987) (28.18×), and Super Mario Bros. (17.26×) over the country average.
Where do Brawl Stars fans live in Germany?
Brawl Stars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,187), Bayern (reach 45,020), and Baden-Württemberg (reach 39,322). These three regions account for the largest share of the active audience.
What other brands do Brawl Stars fans also like?
Beyond Brawl Stars itself, the audience over-indexes on LiSA (Japanese musician, born 1987) (28.18×), Super Mario Bros. (17.26×), Gundam (23.32×), and Harry Potter (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brawl Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.