Rascasse Audience Intelligence

Brawl Stars Audience in Germany

A data profile of the people who buy, follow and care about Brawl Stars in Germany — modelled from more than twelve digital signal sources. Brawl Stars has an estimated audience of 292,618 people in Germany.

#104among Video game in Germany#197among Video / Board Game in Germany#402in Games

The average Brawl Stars fan in Germany is 26.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gundam model, LiSA (Japanese musician, born 1987), Super Mario Bros., with strongest over-indexing on Gundam model (125.13× the country average).

Demographically, the Brawl Stars audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brawl Stars fan in Germany is more male, around 26.8 years old, with strong Family Orientation tendencies and a notable affinity for Gundam model.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brawl Stars profile in Germany.

Audience size
293K
in Germany
Gender
26.7%♀
73.3% male
Age
26.8
average years
Country rank
#17646
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brawl Stars fans

26.7% are female, 73.3% are male, average age 26.8.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Brawl Stars audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age26.8
Estimated audience size292,618
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Brawl Stars audience in Germany
Age bracketShare%
16-1957%
20-2921%
30-3912%
40-498%
50+2%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Brawl Stars audience comes from Germany.

Worldwide audience distribution share by country for Brawl Stars
CountryShare
France5.6%
China3.6%
United States3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brawl Stars audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brawl Stars fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.13×
02Bremen~3K1.12×
03Brandenburg~10K1.10×
04Hessen~20K1.06×
05Niedersachsen~30K1.05×
06Rheinland-Pfalz~10K1.04×
07Thüringen~7K1.04×
08Baden-Württemberg~40K1.01×
09Sachsen~10K1.00×
10Bayern~40K0.97×
11Mecklenburg-Vorpommern~5K0.97×
12Schleswig-Holstein~9K0.94×
13Sachsen-Anhalt~7K0.94×
14Saarland~3K0.94×
15Berlin~10K0.86×
16Hamburg~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Brawl Stars, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brawl Stars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brawl Stars audience
#·InterestCategoryAffinity×
01Gundam modelCars & Mobility125.13×
02YG (rapper)Music & Radio66.89×
03LiSA (Japanese musician, born 1987)Music & Radio28.18×
04GundamMovies & TV23.32×
05SwifferHome & Garden21.58×
06Super Mario Bros.Games17.26×
07Clash of ClansGames13.47×
08GelorevoiceHealth13.07×
09PlayStation StoreGames10.96×
10CrunchyrollGames6.67×
11XboxGames6.41×
12Instant GamingGames6.29×
13Anime conventionLiterature5.22×
14One PieceMovies & TV5.18×
15KPop Demon HuntersMovies & TV4.61×
16Dieter BohlenMusic & Radio4.57×
17Anime and manga fandomLiterature4.48×
18SupermanMovies & TV3.41×
19Harry PotterMovies & TV2.64×
20dB’sMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brawl Stars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brawl Stars audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.98×
Early Adopter MentalityPOWER1.22×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brawl Stars audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.20×
Quality AwarenessPREMIUM0.37×
IndulgenceJOY0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brawl Stars have in Germany?

Brawl Stars has an estimated audience of 292,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brawl Stars fans?

26.7% of Brawl Stars fans are female, 73.3% are male, with an average age of 26.8 years.

03

Which brands do Brawl Stars fans like most?

Brawl Stars fans show strongest brand affinity for Gundam model (125.13×), LiSA (Japanese musician, born 1987) (28.18×), and Super Mario Bros. (17.26×) over the country average.

04

Where do Brawl Stars fans live in Germany?

Brawl Stars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brawl Stars fans also like?

Beyond Brawl Stars itself, the audience over-indexes on LiSA (Japanese musician, born 1987) (28.18×), Super Mario Bros. (17.26×), Gundam (23.32×), and YG (rapper) (66.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Brawl Stars audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brawl Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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