Rascasse Audience Intelligence

Brawl Stars Audience in United States

Brawl Stars has an estimated audience of 570K people in United States.

#256among Video game in United States
#429among games in United States
#729in Games

The average Brawl Stars fan in United States is 27.6 years old, more male, and lives primarily in California.

Its fans are 9.1 years younger than the group average of 36.7.

Women make up 29.3% of the fan base, 16.3 percentage points fewer than the group average.

Compared with the other 2811 objects in Video game, Brawl Stars fans stand out for their interest in Supercell (video game company), Clash Royale and Clash of Clans.

Most fans live in California, Texas, Florida.

Top affinities include Supercell (video game company), Clash Royale, Clash of Clans, with strongest over-indexing on Supercell (video game company) (267.57× the country average).

Demographically, the Brawl Stars audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

The typical Brawl Stars fan in United States is more male, around 27.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Supercell (video game company).

Category: Games · Type: Video / Board Game · Subtype: Video game

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
570K
in United States
Gender
29.3%♀
70.7% male
Age
27.6
average years
Country rank
#33946
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Brawl Stars fans

29.3% are female, 70.7% are male, average age 27.6.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Brawl Stars audience in United States
MetricValue
Female29.3%
Male70.7%
Average age27.6
Estimated audience size570K
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Brawl Stars audience in United States
Age bracketShare%
16-2459%
25-3420%
35-4410%
45-547%
55+4%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Brawl Stars audience comes from United States.

Worldwide audience distribution share by country for Brawl Stars
CountryShare
France7.9%
China5.0%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Brawl Stars fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.92×
02California~100K1.77×
03Texas~60K1.55×
04New Jersey~20K1.46×
05Virginia~20K1.38×
06Utah~8K1.37×
07Florida~50K1.32×
08Washington~20K1.31×
09Connecticut~7K1.20×
10New York~40K1.19×
11Maryland~10K1.19×
12Illinois~30K1.17×
13Nevada~6K1.13×
14Iowa~6K1.11×
15Minnesota~10K1.10×
16North Carolina~20K1.09×
17Oklahoma~7K1.09×
18North Dakota~1K1.09×
19Oregon~8K1.07×
20Massachusetts~10K1.06×
21Nebraska~4K1.05×
22Arizona~10K1.03×
23Pennsylvania~20K1.02×
24Georgia~20K1.02×
25South Dakota~2K1.01×
26Wisconsin~10K0.99×
27Idaho~3K0.96×
28Indiana~10K0.95×
29Delaware~2K0.95×
30Alaska~1K0.91×
31Alabama~8K0.90×
32Kansas~4K0.87×
33Michigan~10K0.86×
34Kentucky~7K0.86×
35Ohio~20K0.85×
36Rhode Island~2K0.85×
37Missouri~9K0.84×
38New Mexico~3K0.84×
39Tennessee~10K0.83×
40New Hampshire~2K0.81×
41Colorado~8K0.78×
42Arkansas~4K0.78×
43Washington, District of Columbia<1K0.77×
44South Carolina~7K0.76×
45Louisiana~6K0.75×
46Vermont<1K0.73×
47Montana~1K0.66×
48West Virginia~2K0.65×
49Maine~1K0.64×
50Mississippi~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Brawl Stars, United States
0.60×1.00×1.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Brawl Stars audience vs. the country average
#·InterestCategoryAffinity×
01Supercell (video game company)Games267.57×
02Clash RoyaleGames165.19×
03Clash of ClansGames157.88×
04X-COMGames130.84×
05Prenuptial agreementPolitics & Society124.70×
06Boom BeachGames93.96×
07Age of Empires IIIGames72.62×
08la reina del surMovies & TV54.97×
09New Super Mario Bros.Games51.68×
10Age of EmpiresGames45.66×
11Mass EffectGames45.23×
12The Legend of KorraMovies & TV41.06×
13WarcraftGames38.37×
14Jewel (singer)Music & Radio34.29×
15SimCityGames30.11×
16City-building gameGames27.02×
17Massively multiplayer online real-time strategy gameGames18.58×
18World of WarcraftGames17.38×
19League of LegendsGames9.08×
20FortniteGames7.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Brawl Stars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Brawl Stars audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.72×
Healthy LifestyleBALANCE1.66×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Brawl Stars audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
DIY MentalityTHRILL0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Brawl Stars over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/brawl-stars-29936” · Methodology