Supercell (video game company) Audience in United States

Supercell (video game company) has an estimated audience of 1,067,165 people in United States. 36.8% are female, 63.2% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Google Voice, Clash of Clans, Clash Royale, Brawl Stars, Google Maps.

The average Supercell (video game company) fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Voice, Clash of Clans, Clash Royale, with strongest over-indexing on Google Voice (68.03× the country average). Demographically, the Supercell (video game company) audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Supercell (video game company) fans

Demographic split for Supercell (video game company) audience in United States
MetricValue
Female36.8%
Male63.2%
Average age27.6
Estimated audience size1,067,165

Audience persona

The typical Supercell (video game company) fan in United States is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Voice.

Top regions in United States

Top regions ranked by reach for Supercell (video game company) in United States
RegionReachAffinity
California167,8471.43×
Texas132,3181.44×
Florida92,0801.27×
New York70,2061.18×
Illinois41,4191.17×
Georgia39,5161.2×
North Carolina33,9841.06×
Pennsylvania33,5640.93×
New Jersey33,0001.22×
Ohio31,6700.96×
Virginia27,9561.08×
Michigan26,3050.94×
Washington23,5161.1×
Arizona23,3881.07×
Maryland22,1971.21×
Massachusetts21,1341.01×
Indiana20,2171.04×
Tennessee19,9650.93×
Missouri17,9171.04×
Oklahoma17,8121.5×
Minnesota17,2551.13×
South Carolina14,7320.92×
Colorado14,4130.86×
Wisconsin14,3390.89×
Alabama14,0940.95×
Louisiana12,5810.91×
Kentucky12,4230.93×
Oregon12,1320.99×
Nevada11,0201.07×
Connecticut10,9401.02×
Utah10,2921.08×
Kansas9,7841.16×
Iowa9,5281.08×
Arkansas8,5630.97×
Mississippi7,9800.91×
Nebraska6,2101.16×
Hawaii5,3021.16×
Idaho4,7700.89×
New Mexico4,4050.82×
West Virginia3,4960.7×
New Hampshire3,3350.79×
Rhode Island2,8180.83×
Washington, District of Columbia2,8090.88×
Maine2,5830.68×
Delaware2,5820.88×
Montana2,2410.76×
North Dakota2,1380.98×
South Dakota2,0330.82×
Alaska1,8160.8×
Vermont1,0900.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supercell (video game company) audience
BrandAffinityCategory
Google Voice68.03×Technology & Electronics
Clash of Clans83.48×Games
Clash Royale88.95×Games
Brawl Stars133.9×Games
Google Maps7.91×Internet & Social Media
Dirty Dancing34.22×Movies & TV
Tower defense52.38×Games
Beetlejuice8.05×Movies & TV
Mobile game7.16×Games
Indeed.com6.54×Business & Career
SimCity38.52×Games
Capital One5.72×Business & Career
Counter-Strike: Global Offensive13.63×Games
Apple Store9.46×Shopping
Bruce Willis8.59×Movies & TV
Chandelier20.49×Home & Garden
DeviantArt8.26×Internet & Social Media
ICloud10.42×Technology & Electronics
Enterprise Rent-A-Car6.76×Cars & Mobility
Circle K7.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supercell (video game company) audience
TraitClusterScore
Early Adopter MentalityPOWER1.74
LGBTQ+ IdentityOPEN1.61
Risk AppetiteTHRILL1.23
ExtroversionTHRILL1.19
PatriotismCONSERVATISM1.19
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Supercell (video game company)
CountryShare
Brazil11.3%
United States10.4%
Japan5.0%

See Supercell (video game company) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Supercell (video game company) have in United States?

Supercell (video game company) has an estimated audience of 1,067,165 people in United States, concentrated in California and Texas.

What is the gender split and age of Supercell (video game company) fans?

36.8% of Supercell (video game company) fans are female, 63.2% are male, with an average age of 27.6 years.

Which brands do Supercell (video game company) fans like most?

Supercell (video game company) fans show strongest brand affinity for Google Voice (68.03×), Clash of Clans (83.48×), and Clash Royale (88.95×) over the country average.

Where do Supercell (video game company) fans live in United States?

Supercell (video game company) fans in United States are most concentrated in California (reach 167,847), Texas (reach 132,318), and Florida (reach 92,080). These three regions account for the largest share of the active audience.

What other brands do Supercell (video game company) fans also like?

Beyond Supercell (video game company) itself, the audience over-indexes on Clash of Clans (83.48×), Clash Royale (88.95×), Brawl Stars (133.9×), and Google Maps (7.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercell (video game company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.