Rascasse Audience Intelligence

Brawl Stars Audience in France

A data profile of the people who buy, follow and care about Brawl Stars in France — modelled from more than twelve digital signal sources. Brawl Stars has an estimated audience of 947,327 people in France.

#21among Video game in France#41among Video / Board Game in France#111in Games

The average Brawl Stars fan in France is 32.7 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Gemini, Perplexity, Chat GPT, with strongest over-indexing on Gemini (7.47× the country average).

Demographically, the Brawl Stars audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Brawl Stars fan in France is balanced, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Gemini.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Brawl Stars profile in France.

Audience size
947K
in France
Gender
48.7%♀
51.3% male
Age
32.7
average years
Country rank
#4785
Video / Board Game in France
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brawl Stars fans

48.7% are female, 51.3% are male, average age 32.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Brawl Stars audience in France
MetricValue
Female48.7%
Male51.3%
Average age32.7
Estimated audience size947,327
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Brawl Stars audience in France
Age bracketShare%
16-1937%
20-2926%
30-3913%
40-4911%
50+13%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Brawl Stars audience comes from France.

Worldwide audience distribution share by country for Brawl Stars
CountryShare
France7.8%
China5.0%
United States4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brawl Stars audience in France is strongest.

Fig. 05

Top regions by affinity

Brawl Stars fans by region: top regions in France
#RegionReachAffinity×
01Hauts-de-France~90K1.12×
02Auvergne-Rhône-Alpes~100K1.10×
03Occitanie~90K1.10×
04Pays de la Loire~60K1.09×
05Grand Est~80K1.07×
06Normandy~50K1.06×
07Nouvelle-Aquitaine~90K1.03×
08Centre-Val de Loire~40K1.02×
09Provence-Alpes-Côte d'Azur~70K1.01×
10Brittany~40K0.96×
11Bourgogne-Franche-Comté~40K0.95×
12Île-de-France~200K0.94×
13Corsica~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Brawl Stars, France
0.58×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brawl Stars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brawl Stars audience
#·InterestCategoryAffinity×
01WolfteamGames88.07×
02Shadowrun ReturnsGames85.69×
03Might and MagicGames65.81×
04Boards of CanadaMusic & Radio52.92×
05Golf ClashGames41.73×
06KraftwerkMusic & Radio35.86×
07HearthstoneGames28.32×
08Lords MobileGames27.58×
09Bubble ShooterGames24.11×
10RaphaelMusic & Radio11.35×
11PerplexityTechnology & Electronics10.68×
12OpenAITechnology & Electronics10.68×
13GeminiTechnology & Electronics7.47×
14YouTube MusicInternet & Social Media6.52×
15Chat GPTTechnology & Electronics6.00×
16TwitchGames5.93×
17TotalEnergiesCars & Mobility3.93×
18Outdoor recreationSports2.88×
19Paris Saint-GermainSports2.48×
20Arts and musicArts & Culture1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brawl Stars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brawl Stars audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Early Adopter MentalityPOWER1.55×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brawl Stars audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.38×
TraditionCONSERVATISM0.55×
IndividualismJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brawl Stars have in France?

Brawl Stars has an estimated audience of 947,327 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Brawl Stars fans?

48.7% of Brawl Stars fans are female, 51.3% are male, with an average age of 32.7 years.

03

Which brands do Brawl Stars fans like most?

Brawl Stars fans show strongest brand affinity for Gemini (7.47×), Perplexity (10.68×), and Chat GPT (6×) over the country average.

04

Where do Brawl Stars fans live in France?

Brawl Stars fans in France are most concentrated in Île-de-France (reach ~200K), Auvergne-Rhône-Alpes (reach ~100K), and Hauts-de-France (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Brawl Stars fans also like?

Beyond Brawl Stars itself, the audience over-indexes on Perplexity (10.68×), Chat GPT (6×), Hearthstone (28.32×), and Wolfteam (88.07×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Brawl Stars audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Brawl Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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