Boom Beach Audience in United States

Boom Beach logo

Boom Beach has an estimated audience of 1,079,810 people in United States. 30.3% are female, 69.7% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Clash of Clans, Strategy games, Brawl Stars, Candy Crush Saga, Age of Empires.

The average Boom Beach fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clash of Clans, Strategy games, Brawl Stars, with strongest over-indexing on Clash of Clans (74.65× the country average). Demographically, the Boom Beach audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Casual game

Demographics of Boom Beach fans

Demographic split for Boom Beach audience in United States
MetricValue
Female30.3%
Male69.7%
Average age33.0
Estimated audience size1,079,810

Audience persona

The typical Boom Beach fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Clash of Clans.

Top regions in United States

Top regions ranked by reach for Boom Beach in United States
RegionReachAffinity
California150,8791.27×
Texas97,4731.05×
Florida88,9041.22×
Illinois58,3311.62×
New York56,0250.93×
Virginia44,3431.69×
Ohio38,0081.14×
Pennsylvania31,2110.86×
North Carolina28,4690.88×
Georgia27,2640.82×
New Jersey24,4400.89×
Michigan24,3320.86×
Washington22,2501.03×
Missouri21,9831.26×
Arizona21,5600.98×
Colorado21,3551.25×
Massachusetts20,7600.98×
Indiana19,3990.98×
Louisiana19,0761.37×
Tennessee17,0530.79×
Maryland15,1870.82×
Wisconsin14,0370.86×
South Carolina13,4090.83×
Minnesota12,0010.78×
Alabama11,8850.79×
Oregon11,3940.92×
Kentucky10,9470.81×
Connecticut10,5860.98×
Oklahoma10,0710.84×
Iowa9,7691.1×
Maine9,3132.41×
Utah8,7470.9×
Nevada8,4560.81×
Washington, District of Columbia6,9072.13×
Kansas6,7290.79×
Arkansas6,3020.71×
Nebraska4,8400.89×
Hawaii4,7881.03×
Idaho4,6170.85×
New Hampshire4,5901.08×
Mississippi4,4980.51×
New Mexico4,1270.76×
West Virginia3,8570.77×
Rhode Island2,8410.83×
Alaska2,4231.05×
North Dakota2,0300.92×
Vermont2,0121.06×
Montana1,9880.66×
South Dakota1,9620.79×
Delaware1,8320.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boom Beach audience
BrandAffinityCategory
Clash of Clans74.65×Games
Strategy games13.95×Games
Brawl Stars71.46×Games
Candy Crush Saga16.37×Games
Age of Empires30.17×Games
SimCity27.42×Games
Real-time strategy8.29×Games
Final Fantasy11.03×Games
Grand Chase41.8×Sports
Clash Royale20×Games
MapleStory30.7×Games
Gaming computer5.52×Technology & Electronics
Khabib Nurmagomedov17.78×Sports
Kia Sportage14.43×Cars & Mobility
Candy Crush Soda Saga18.81×Games
Angry Birds11.1×Games
Halifax (United Kingdom bank)27.74×Business & Career
Mobile game2.94×Games
Role-playing games3.67×Games
RT (TV network)12.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boom Beach audience
TraitClusterScore
Early Adopter MentalityPOWER1.3
Need for SecurityCONSERVATISM1.15
Social Media UsageJOY1.03
Luxury OrientationPREMIUM0.95
Convenience OrientationPREMIUM0.91
Pet OwnershipJOY0.89

Worldwide distribution

Worldwide audience distribution share by country for Boom Beach
CountryShare
United States32.5%
Germany10.9%
Italy7.2%

See Boom Beach audiences in other countries

More Casual game audiences in United States

Frequently asked questions

How many fans does Boom Beach have in United States?

Boom Beach has an estimated audience of 1,079,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Boom Beach fans?

30.3% of Boom Beach fans are female, 69.7% are male, with an average age of 33.0 years.

Which brands do Boom Beach fans like most?

Boom Beach fans show strongest brand affinity for Clash of Clans (74.65×), Strategy games (13.95×), and Brawl Stars (71.46×) over the country average.

Where do Boom Beach fans live in United States?

Boom Beach fans in United States are most concentrated in California (reach 150,879), Texas (reach 97,473), and Florida (reach 88,904). These three regions account for the largest share of the active audience.

What other brands do Boom Beach fans also like?

Beyond Boom Beach itself, the audience over-indexes on Strategy games (13.95×), Brawl Stars (71.46×), Candy Crush Saga (16.37×), and Age of Empires (30.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boom Beach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.