Rascasse Audience Intelligence

Clash of Clans Audience in United States

A data profile of the people who buy, follow and care about Clash of Clans in United States — modelled from more than twelve digital signal sources. Clash of Clans has an estimated audience of 92,004 people in United States.

#26among Casual game in United States#1709among Video / Board Game in United States#2270in Games

The average Clash of Clans fan in United States is 28.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clash Royale, New Boyz, Supercell (video game company), with strongest over-indexing on Clash Royale (177.29× the country average).

Demographically, the Clash of Clans audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clash of Clans fan in United States is more male, around 28.8 years old, with strong Social Media Usage tendencies and a notable affinity for Clash Royale.

Category: Games · Type: Video / Board Game · Subtype: Casual game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clash of Clans profile in United States.

Audience size
92K
in United States
Gender
35.9%♀
64.1% male
Age
28.8
average years
Country rank
#80580
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clash of Clans fans

35.9% are female, 64.1% are male, average age 28.8.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Clash of Clans audience in United States
MetricValue
Female35.9%
Male64.1%
Average age28.8
Estimated audience size92,004
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Clash of Clans audience in United States
Age bracketShare%
16-1953%
20-2918%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Clash of Clans audience comes from United States.

Worldwide audience distribution share by country for Clash of Clans
CountryShare
Japan15.1%
Germany9.5%
Indonesia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clash of Clans audience in United States is strongest.

Fig. 05

Top regions by affinity

Clash of Clans fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.69×
02Arizona~100K1.47×
03Oklahoma~50K1.43×
04Nevada~40K1.41×
05Oregon~50K1.30×
06Louisiana~50K1.25×
07Kansas~30K1.25×
08Nebraska~20K1.24×
09Virginia~90K1.18×
10Iowa~30K1.12×
11Alaska~8K1.12×
12Rhode Island~10K1.11×
13Arkansas~30K1.09×
14Washington~70K1.06×
15Utah~30K1.05×
16North Dakota~7K1.05×
17Washington, District of Columbia~10K1.04×
18Idaho~20K1.02×
19Missouri~50K1.01×
20South Dakota~7K1.00×
21Texas~300K0.97×
22Illinois~100K0.97×
23Michigan~80K0.96×
24Wisconsin~50K0.96×
25Hawaii~10K0.96×
26Colorado~50K0.95×
27Ohio~90K0.94×
28New Mexico~20K0.94×
29West Virginia~10K0.94×
30Minnesota~40K0.92×
31Montana~8K0.92×
32North Carolina~90K0.90×
33Kentucky~40K0.90×
34Florida~200K0.89×
35Indiana~50K0.89×
36Connecticut~30K0.88×
37New York~200K0.87×
38Georgia~90K0.87×
39Tennessee~60K0.87×
40Pennsylvania~90K0.86×
41Mississippi~20K0.86×
42New Hampshire~10K0.86×
43Delaware~8K0.85×
44Vermont~5K0.85×
45New Jersey~70K0.84×
46Maine~10K0.83×
47Massachusetts~50K0.82×
48Alabama~40K0.82×
49South Carolina~40K0.80×
50Maryland~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Clash of Clans, United States
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clash of Clans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clash of Clans audience
#·InterestCategoryAffinity×
01New BoyzMusic & Radio644.37×
02Clash RoyaleGames177.29×
03Brawl StarsGames174.69×
04Supercell (video game company)Games160.65×
05ARMA 2Games107.84×
06Age of MythologyGames105.45×
07Boom BeachGames94.54×
08Age of Empires IIIGames90.45×
09Sniper EliteGames87.66×
10X-COMGames78.58×
11Prenuptial agreementPolitics & Society75.53×
12Age of EmpiresGames57.33×
13WarcraftGames33.34×
14Jewel (singer)Music & Radio21.07×
15Massively multiplayer online real-time strategy gameGames19.99×
16World of WarcraftGames19.63×
17TwitchGames15.15×
18Final FantasyGames15.05×
19League of LegendsGames10.28×
20TikTokInternet & Social Media4.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clash of Clans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clash of Clans audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.64×
Pet OwnershipJOY1.70×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clash of Clans audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Community OrientationOPEN0.68×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clash of Clans have in United States?

Clash of Clans has an estimated audience of 92,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clash of Clans fans?

35.9% of Clash of Clans fans are female, 64.1% are male, with an average age of 28.8 years.

03

Which brands do Clash of Clans fans like most?

Clash of Clans fans show strongest brand affinity for Clash Royale (177.29×), New Boyz (644.37×), and Supercell (video game company) (160.65×) over the country average.

04

Where do Clash of Clans fans live in United States?

Clash of Clans fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clash of Clans fans also like?

Beyond Clash of Clans itself, the audience over-indexes on New Boyz (644.37×), Supercell (video game company) (160.65×), Brawl Stars (174.69×), and Boom Beach (94.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Casual game audiences in United States

See Clash of Clans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clash of Clans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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