Rascasse Audience Intelligence

Hay Day Audience in United States

A data profile of the people who buy, follow and care about Hay Day in United States — modelled from more than twelve digital signal sources. Hay Day has an estimated audience of 1,955,047 people in United States.

#4among Casual game in United States#140among Video / Board Game in United States#305in Games

The average Hay Day fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Singapore Botanic Gardens, Mikhail Baryshnikov, Fishdom, with strongest over-indexing on Singapore Botanic Gardens (260.44× the country average).

Demographically, the Hay Day audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hay Day fan in United States is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Singapore Botanic Gardens.

Category: Games · Type: Video / Board Game · Subtype: Casual game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hay Day profile in United States.

Audience size
2M
in United States
Gender
62.2%♀
37.8% male
Age
30.5
average years
Country rank
#14491
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hay Day fans

62.2% are female, 37.8% are male, average age 30.5.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Hay Day audience in United States
MetricValue
Female62.2%
Male37.8%
Average age30.5
Estimated audience size1,955,047
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Hay Day audience in United States
Age bracketShare%
16-1947%
20-2919%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Hay Day audience comes from United States.

Worldwide audience distribution share by country for Hay Day
CountryShare
United States19.5%
Italy15.2%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hay Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Hay Day fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~90K3.07×
02Oklahoma~50K2.46×
03South Dakota~10K2.16×
04North Dakota~7K1.63×
05Wisconsin~40K1.47×
06Maine~10K1.45×
07Iowa~20K1.37×
08Montana~6K1.15×
09Mississippi~20K1.13×
10Vermont~4K1.11×
11Nebraska~10K1.09×
12West Virginia~10K1.08×
13Kansas~20K1.06×
14Indiana~40K1.01×
15Ohio~60K1.00×
16Massachusetts~40K0.99×
17Idaho~10K0.98×
18Alabama~30K0.97×
19Virginia~50K0.95×
20Missouri~30K0.92×
21Kentucky~20K0.92×
22New Hampshire~7K0.90×
23Washington, District of Columbia~5K0.88×
24Washington~30K0.87×
25Utah~20K0.87×
26Pennsylvania~60K0.86×
27Michigan~40K0.85×
28South Carolina~20K0.85×
29Arkansas~10K0.85×
30Oregon~20K0.84×
31Texas~100K0.83×
32Hawaii~7K0.83×
33Alaska~3K0.82×
34California~200K0.81×
35New York~90K0.81×
36New Jersey~40K0.80×
37North Carolina~50K0.79×
38Rhode Island~5K0.79×
39Connecticut~20K0.78×
40Delaware~4K0.77×
41Illinois~50K0.76×
42Tennessee~30K0.75×
43Colorado~20K0.75×
44Maryland~20K0.73×
45Louisiana~20K0.72×
46Arizona~30K0.69×
47Nevada~10K0.68×
48Georgia~40K0.65×
49Florida~80K0.64×
50New Mexico~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Hay Day, United States
0.64×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hay Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hay Day audience
#·InterestCategoryAffinity×
01Singapore Botanic GardensTravel & Leisure260.44×
02CastleVilleGames191.75×
03Angry Birds StellaGames187.38×
04Mikhail BaryshnikovMovies & TV181.74×
05YoWorldGames174.99×
06Pirate KingsGames111.31×
07Astro GardenTravel & Leisure103.45×
08Goodgame Big FarmGames103.16×
09farm townGames99.97×
10Dumb Ways to DieCars & Mobility81.83×
11Harvest Moon (video game)Games71.01×
12Happy FarmGames68.05×
13dragon cityGames66.98×
14HomescapesGames53.88×
15FishdomGames53.46×
16Subway SurfersGames48.59×
17Candy Crush Soda SagaGames44.48×
18FarmVilleGames36.28×
19Angry BirdsGames27.25×
20Candy Crush SagaGames15.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hay Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hay Day audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.41×
CreativityOPEN1.23×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hay Day audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
Career OrientationPOWER0.85×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hay Day have in United States?

Hay Day has an estimated audience of 1,955,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hay Day fans?

62.2% of Hay Day fans are female, 37.8% are male, with an average age of 30.5 years.

03

Which brands do Hay Day fans like most?

Hay Day fans show strongest brand affinity for Singapore Botanic Gardens (260.44×), Mikhail Baryshnikov (181.74×), and Fishdom (53.46×) over the country average.

04

Where do Hay Day fans live in United States?

Hay Day fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hay Day fans also like?

Beyond Hay Day itself, the audience over-indexes on Mikhail Baryshnikov (181.74×), Fishdom (53.46×), Subway Surfers (48.59×), and Homescapes (53.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Casual game audiences in United States

See Hay Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hay Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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