Hay Day Audience in United States

Hay Day logo

Hay Day has an estimated audience of 1,954,271 people in United States. 62.2% are female, 37.8% are male, average age 30.5. Top regions: California, Texas, New York. Top brand affinities: Mikhail Baryshnikov, Singapore Botanic Gardens, Fishdom, Subway Surfers, Pixiv.

The average Hay Day fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mikhail Baryshnikov, Singapore Botanic Gardens, Fishdom, with strongest over-indexing on Mikhail Baryshnikov (181.74× the country average). Demographically, the Hay Day audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Casual game

Demographics of Hay Day fans

Demographic split for Hay Day audience in United States
MetricValue
Female62.2%
Male37.8%
Average age30.5
Estimated audience size1,954,271

Audience persona

The typical Hay Day fan in United States is more female, around 30.5 years old, with strong Tradition tendencies and a notable affinity for Mikhail Baryshnikov.

Top regions in United States

Top regions ranked by reach for Hay Day in United States
RegionReachAffinity
California183,1950.85×
Texas135,2600.81×
New York100,9060.92×
Florida89,2270.67×
Minnesota87,4263.12×
Ohio61,3051.02×
Pennsylvania58,2030.88×
Oklahoma54,7282.52×
Illinois50,4710.78×
North Carolina50,1730.85×
Virginia48,2971.01×
Michigan46,0590.9×
Wisconsin44,4401.51×
New Jersey43,3330.87×
Massachusetts41,3231.07×
Georgia39,1680.65×
Washington37,3730.95×
Indiana33,9320.95×
Tennessee30,0850.77×
Missouri29,9590.95×
Arizona28,4940.71×
South Carolina25,3400.86×
Iowa23,6691.47×
Maryland22,9780.68×
Alabama22,9500.84×
Colorado22,6760.74×
Kentucky21,6100.88×
Oregon18,9700.85×
Connecticut16,1910.83×
Kansas16,0251.04×
Louisiana15,8220.63×
Utah15,3550.88×
Arkansas12,7540.79×
Nevada11,7890.62×
Maine11,6101.66×
Mississippi11,2990.7×
West Virginia10,8601.19×
Nebraska10,5081.07×
Idaho9,1550.93×
South Dakota8,0871.79×
Hawaii6,6780.8×
New Hampshire6,6090.86×
North Dakota6,3291.58×
Montana6,3121.16×
Washington, District of Columbia5,7490.98×
New Mexico4,8830.5×
Vermont4,1261.2×
Rhode Island4,1230.66×
Delaware3,4030.63×
Alaska2,5180.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hay Day audience
BrandAffinityCategory
Mikhail Baryshnikov181.74×Movies & TV
Singapore Botanic Gardens260.44×Travel & Leisure
Fishdom53.46×Games
Subway Surfers48.59×Games
Pixiv42.66×Internet & Social Media
Homescapes53.88×Games
Happy Farm68.05×Games
YoWorld174.99×Games
Angry Birds Stella187.38×Games
FarmVille36.28×Games
Harvest Moon (video game)71.01×Games
Angry Birds27.25×Games
Candy Crush Soda Saga44.48×Games
Goodgame Big Farm103.16×Games
Pirate Kings111.31×Games
Candy Crush Saga15.61×Games
CastleVille191.75×Games
farm town99.97×Games
Astro Garden103.45×Travel & Leisure
dragon city66.98×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hay Day audience
TraitClusterScore
TraditionCONSERVATISM1.12
Pet OwnershipJOY1.11
Social Media UsageJOY1.03
Early Adopter MentalityPOWER1
LGBTQ+ IdentityOPEN0.97
Urban LifestyleOPEN0.95

Worldwide distribution

Worldwide audience distribution share by country for Hay Day
CountryShare
United States19.6%
Italy15.3%
Germany5.9%

See Hay Day audiences in other countries

More Casual game audiences in United States

Frequently asked questions

How many fans does Hay Day have in United States?

Hay Day has an estimated audience of 1,954,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Hay Day fans?

62.2% of Hay Day fans are female, 37.8% are male, with an average age of 30.5 years.

Which brands do Hay Day fans like most?

Hay Day fans show strongest brand affinity for Mikhail Baryshnikov (181.74×), Singapore Botanic Gardens (260.44×), and Fishdom (53.46×) over the country average.

Where do Hay Day fans live in United States?

Hay Day fans in United States are most concentrated in California (reach 183,195), Texas (reach 135,260), and New York (reach 100,906). These three regions account for the largest share of the active audience.

What other brands do Hay Day fans also like?

Beyond Hay Day itself, the audience over-indexes on Singapore Botanic Gardens (260.44×), Fishdom (53.46×), Subway Surfers (48.59×), and Pixiv (42.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hay Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.