Hay Day Audience in Germany
A data profile of the people who buy, follow and care about Hay Day in Germany — modelled from more than twelve digital signal sources. Hay Day has an estimated audience of 592,945 people in Germany.
The average Hay Day fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Simulation games, Strategy video game, SimCity, with strongest over-indexing on Simulation games (13.43× the country average).
Demographically, the Hay Day audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hay Day fan in Germany is more female, around 32.0 years old, with strong Family Orientation tendencies and a notable affinity for Simulation games.
At a glance
The key figures that characterise the Hay Day profile in Germany.
Search interest · 12-month trend
Demographics of Hay Day fans
60.9% are female, 39.1% are male, average age 32.0.
Gender split
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 32.0 |
| Estimated audience size | 592,945 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Hay Day audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 15.2% |
| Germany | 5.9% |
Geography
Where the Hay Day audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.66× | |
| 02 | Brandenburg | ~30K | 1.43× | |
| 03 | Sachsen-Anhalt | ~20K | 1.41× | |
| 04 | Sachsen | ~30K | 1.17× | |
| 05 | Thüringen | ~20K | 1.14× | |
| 06 | Niedersachsen | ~60K | 1.04× | |
| 07 | Schleswig-Holstein | ~20K | 1.00× | |
| 08 | Saarland | ~7K | 0.98× | |
| 09 | Rheinland-Pfalz | ~30K | 0.96× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.94× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.81× | |
| 12 | Berlin | ~20K | 0.78× | |
| 13 | Bayern | ~70K | 0.76× | |
| 14 | Baden-Württemberg | ~60K | 0.69× | |
| 15 | Hessen | ~30K | 0.67× | |
| 16 | Hamburg | ~9K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hay Day audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SimCity | Games | 14.05× | ||
| 02 | Simulation games | Games | 13.43× | ||
| 03 | The Sims (video game) | Games | 10.70× | ||
| 04 | Boom Beach | Games | 10.48× | ||
| 05 | Strategy video game | Games | 10.39× | ||
| 06 | FarmVille | Games | 10.30× | ||
| 07 | Tile-matching video game | Games | 9.17× | ||
| 08 | City-building game | Games | 8.67× | ||
| 09 | Life simulation game | Games | 7.14× | ||
| 10 | Dead Island 2 | Games | 4.28× | ||
| 11 | Strategy games | Games | 4.22× | ||
| 12 | Real-time strategy | Games | 3.57× | ||
| 13 | Flight simulator | Games | 3.05× | ||
| 14 | Massively multiplayer online games | Games | 2.39× | ||
| 15 | Puzzle video games | Games | 2.26× | ||
| 16 | The Rookie | Movies & TV | 2.18× | ||
| 17 | Twitch | Games | 2.15× | ||
| 18 | Mobile game | Games | 2.10× | ||
| 19 | Deichmann | Shopping | 1.63× | ||
| 20 | Burger King | Food & Beverages | 1.52× |
Personality of the Hay Day audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.81× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Design Affinity | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.68× |
Frequently asked questions
How many fans does Hay Day have in Germany?
Hay Day has an estimated audience of 592,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hay Day fans?
60.9% of Hay Day fans are female, 39.1% are male, with an average age of 32.0 years.
Which brands do Hay Day fans like most?
Hay Day fans show strongest brand affinity for Simulation games (13.43×), Strategy video game (10.39×), and SimCity (14.05×) over the country average.
Where do Hay Day fans live in Germany?
Hay Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Hay Day fans also like?
Beyond Hay Day itself, the audience over-indexes on Strategy video game (10.39×), SimCity (14.05×), Tile-matching video game (9.17×), and Strategy games (4.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Hay Day audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hay Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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