Hay Day Audience in Germany
Hay Day has an estimated audience of 590,965 people in Germany. 60.9% are female, 39.1% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Simulation games, Strategy video game, SimCity, Tile-matching video game, Strategy games.
The average Hay Day fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Simulation games, Strategy video game, SimCity, with strongest over-indexing on Simulation games (13.43× the country average). Demographically, the Hay Day audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Casual game
Demographics of Hay Day fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 32.0 |
| Estimated audience size | 590,965 |
Audience persona
The typical Hay Day fan in Germany is more female, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Simulation games.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,865 | 0.87× |
| Bayern | 76,165 | 0.8× |
| Baden-Württemberg | 60,227 | 0.75× |
| Niedersachsen | 59,906 | 1.04× |
| Sachsen | 36,031 | 1.24× |
| Hessen | 32,473 | 0.72× |
| Rheinland-Pfalz | 30,701 | 1.04× |
| Brandenburg | 24,785 | 1.35× |
| Berlin | 21,842 | 0.83× |
| Schleswig-Holstein | 20,743 | 0.98× |
| Sachsen-Anhalt | 18,600 | 1.21× |
| Thüringen | 17,051 | 1.13× |
| Hamburg | 9,207 | 0.69× |
| Mecklenburg-Vorpommern | 8,476 | 0.75× |
| Bremen | 7,878 | 1.56× |
| Saarland | 7,482 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Simulation games | 13.43× | Games |
| Strategy video game | 10.39× | Games |
| SimCity | 14.05× | Games |
| Tile-matching video game | 9.17× | Games |
| Strategy games | 4.22× | Games |
| FarmVille | 10.3× | Games |
| The Sims (video game) | 10.7× | Games |
| Real-time strategy | 3.57× | Games |
| Mobile game | 2.1× | Games |
| Twitch | 2.15× | Games |
| Boom Beach | 10.48× | Games |
| City-building game | 8.67× | Games |
| Deichmann | 1.63× | Shopping |
| Burger King | 1.52× | Food & Beverages |
| Life simulation game | 7.14× | Games |
| Flight simulator | 3.05× | Games |
| Puzzle video games | 2.26× | Games |
| The Rookie | 2.18× | Movies & TV |
| Friends | 1.62× | Movies & TV |
| Massively multiplayer online games | 2.39× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.1 |
| Pet Ownership | JOY | 1.02 |
| Price Sensitivity | PREMIUM | 0.96 |
| DIY Mentality | THRILL | 0.95 |
| Social Media Usage | JOY | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 15.3% |
| Germany | 5.9% |
See Hay Day audiences in other countries
More Casual game audiences in Germany
- Minesweeper (2,603,029)
- Akinator (823,100)
- Clash of Clans (782,838)
- Fishdom (696,097)
- FarmVille (532,851)
Frequently asked questions
How many fans does Hay Day have in Germany?
Hay Day has an estimated audience of 590,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hay Day fans?
60.9% of Hay Day fans are female, 39.1% are male, with an average age of 32.0 years.
Which brands do Hay Day fans like most?
Hay Day fans show strongest brand affinity for Simulation games (13.43×), Strategy video game (10.39×), and SimCity (14.05×) over the country average.
Where do Hay Day fans live in Germany?
Hay Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,865), Bayern (reach 76,165), and Baden-Württemberg (reach 60,227). These three regions account for the largest share of the active audience.
What other brands do Hay Day fans also like?
Beyond Hay Day itself, the audience over-indexes on Strategy video game (10.39×), SimCity (14.05×), Tile-matching video game (9.17×), and Strategy games (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hay Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.