A data profile of the people who buy, follow and care about FarmVille in Germany — modelled from more than twelve digital signal sources. FarmVille has an estimated audience of 532,597 people in Germany.
The average FarmVille fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hay Day, Spray painting, Coral Island, with strongest over-indexing on Hay Day (25.99× the country average).
Demographically, the FarmVille audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical FarmVille fan in Germany is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Hay Day.
The key figures that characterise the FarmVille profile in Germany.
57.8% are female, 42.2% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 36.1 |
| Estimated audience size | 532,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide FarmVille audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.0% |
| Germany | 7.8% |
| United Kingdom | 7.0% |
Where the FarmVille audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~50K | 3.43× | |
| 02 | Schleswig-Holstein | ~20K | 1.09× | |
| 03 | Berlin | ~20K | 1.00× | |
| 04 | Hessen | ~40K | 0.97× | |
| 05 | Bremen | ~4K | 0.97× | |
| 06 | Baden-Württemberg | ~70K | 0.95× | |
| 07 | Rheinland-Pfalz | ~20K | 0.93× | |
| 08 | Niedersachsen | ~50K | 0.92× | |
| 09 | Saarland | ~6K | 0.92× | |
| 10 | Hamburg | ~10K | 0.90× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.89× | |
| 12 | Bayern | ~70K | 0.87× | |
| 13 | Sachsen | ~20K | 0.86× | |
| 14 | Brandenburg | ~10K | 0.86× | |
| 15 | Sachsen-Anhalt | ~10K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.84× |
The strongest cross-interests of the FarmVille audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coral Island | Games | 49.59× | ||
| 02 | Hay Day | Games | 25.99× | ||
| 03 | Spray painting | Arts & Culture | 25.98× | ||
| 04 | Diner Dash | Games | 17.44× | ||
| 05 | Free-to-play | Games | 11.64× | ||
| 06 | Fishdom | Games | 10.95× | ||
| 07 | Self storage | Home & Garden | 9.32× | ||
| 08 | Candy Crush Saga | Games | 7.62× | ||
| 09 | Browser games | Games | 5.43× | ||
| 10 | Simulation games | Games | 4.31× | ||
| 11 | Wood carving | Home & Garden | 3.94× | ||
| 12 | Real-time strategy | Games | 3.25× | ||
| 13 | Massively multiplayer online games | Games | 3.12× | ||
| 14 | Strategy games | Games | 3.07× | ||
| 15 | Massively multiplayer online role-playing games | Games | 2.96× | ||
| 16 | Crazy Games | Games | 2.63× | ||
| 17 | Online games | Games | 2.34× | ||
| 18 | CrazyGames | Games | 2.34× | ||
| 19 | Architecture & Design | Business & Career | 2.25× | ||
| 20 | ImmoScout24 | Home & Garden | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.11× | |
| Price Sensitivity | PREMIUM | 1.11× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Indulgence | JOY | 0.74× | |
| Spirituality | BALANCE | 0.78× |
FarmVille has an estimated audience of 532,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.8% of FarmVille fans are female, 42.2% are male, with an average age of 36.1 years.
FarmVille fans show strongest brand affinity for Hay Day (25.99×), Spray painting (25.98×), and Coral Island (49.59×) over the country average.
FarmVille fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond FarmVille itself, the audience over-indexes on Spray painting (25.98×), Coral Island (49.59×), Candy Crush Saga (7.62×), and Self storage (9.32×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for FarmVille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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