Rascasse Audience Intelligence

FarmVille Audience in Germany

A data profile of the people who buy, follow and care about FarmVille in Germany — modelled from more than twelve digital signal sources. FarmVille has an estimated audience of 532,597 people in Germany.

The average FarmVille fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hay Day, Spray painting, Coral Island, with strongest over-indexing on Hay Day (25.99× the country average).

Demographically, the FarmVille audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FarmVille fan in Germany is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Hay Day.

Category: Games · Type: Video / Board Game · Subtype: Casual game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FarmVille profile in Germany.

Audience size
533K
in Germany
Gender
57.8%
42.2% male
Age
36.1
average years
Country rank
#11150
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FarmVille fans

57.8% are female, 42.2% are male, average age 36.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for FarmVille audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age36.1
Estimated audience size532,597
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the FarmVille audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4920%
50+14%
Fig. 04

Worldwide distribution

7.8%

of the worldwide FarmVille audience comes from Germany.

Worldwide audience distribution share by country for FarmVille
CountryShare
United States33.0%
Germany7.8%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FarmVille audience in Germany is strongest.

Fig. 05

Top regions by affinity

FarmVille fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K3.43×
02Schleswig-Holstein~20K1.09×
03Berlin~20K1.00×
04Hessen~40K0.97×
05Bremen~4K0.97×
06Baden-Württemberg~70K0.95×
07Rheinland-Pfalz~20K0.93×
08Niedersachsen~50K0.92×
09Saarland~6K0.92×
10Hamburg~10K0.90×
11Nordrhein-Westfalen~100K0.89×
12Bayern~70K0.87×
13Sachsen~20K0.86×
14Brandenburg~10K0.86×
15Sachsen-Anhalt~10K0.86×
16Mecklenburg-Vorpommern~9K0.84×
Fig. 06

Affinity by region

Affinity by region — FarmVille, Germany
0.84×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FarmVille audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FarmVille audience
#·InterestCategoryAffinity×
01Coral IslandGames49.59×
02Hay DayGames25.99×
03Spray paintingArts & Culture25.98×
04Diner DashGames17.44×
05Free-to-playGames11.64×
06FishdomGames10.95×
07Self storageHome & Garden9.32×
08Candy Crush SagaGames7.62×
09Browser gamesGames5.43×
10Simulation gamesGames4.31×
11Wood carvingHome & Garden3.94×
12Real-time strategyGames3.25×
13Massively multiplayer online gamesGames3.12×
14Strategy gamesGames3.07×
15Massively multiplayer online role-playing gamesGames2.96×
16Crazy GamesGames2.63×
17Online gamesGames2.34×
18CrazyGamesGames2.34×
19Architecture & DesignBusiness & Career2.25×
20ImmoScout24Home & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FarmVille audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by FarmVille audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
Price SensitivityPREMIUM1.11×
Urban LifestyleOPEN1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by FarmVille audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
IndulgenceJOY0.74×
SpiritualityBALANCE0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does FarmVille have in Germany?

FarmVille has an estimated audience of 532,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FarmVille fans?

57.8% of FarmVille fans are female, 42.2% are male, with an average age of 36.1 years.

03

Which brands do FarmVille fans like most?

FarmVille fans show strongest brand affinity for Hay Day (25.99×), Spray painting (25.98×), and Coral Island (49.59×) over the country average.

04

Where do FarmVille fans live in Germany?

FarmVille fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do FarmVille fans also like?

Beyond FarmVille itself, the audience over-indexes on Spray painting (25.98×), Coral Island (49.59×), Candy Crush Saga (7.62×), and Self storage (9.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for FarmVille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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