Free-to-play Audience in Germany
A data profile of the people who buy, follow and care about Free-to-play in Germany — modelled from more than twelve digital signal sources. Free-to-play has an estimated audience of 345,978 people in Germany.
The average Free-to-play fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hay Day, FarmVille, Massively multiplayer online games, with strongest over-indexing on Hay Day (22.21× the country average).
Demographically, the Free-to-play audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Free-to-play fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Hay Day.
At a glance
The key figures that characterise the Free-to-play profile in Germany.
Search interest · 12-month trend
Demographics of Free-to-play fans
23.2% are female, 76.8% are male, average age 35.5.
Gender split
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 35.5 |
| Estimated audience size | 345,978 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Free-to-play audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 8.5% |
| Japan | 6.0% |
Geography
Where the Free-to-play audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~80K | 1.07× | |
| 02 | Sachsen-Anhalt | ~10K | 1.07× | |
| 03 | Berlin | ~20K | 1.04× | |
| 04 | Bremen | ~3K | 1.04× | |
| 05 | Sachsen | ~20K | 1.03× | |
| 06 | Thüringen | ~9K | 1.03× | |
| 07 | Schleswig-Holstein | ~10K | 1.02× | |
| 08 | Saarland | ~4K | 1.00× | |
| 09 | Hamburg | ~8K | 0.99× | |
| 10 | Brandenburg | ~10K | 0.98× | |
| 11 | Niedersachsen | ~30K | 0.97× | |
| 12 | Mecklenburg-Vorpommern | ~6K | 0.97× | |
| 13 | Hessen | ~20K | 0.94× | |
| 14 | Rheinland-Pfalz | ~20K | 0.94× | |
| 15 | Bayern | ~50K | 0.89× | |
| 16 | Baden-Württemberg | ~40K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Free-to-play audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hay Day | Games | 22.21× | ||
| 02 | FarmVille | Games | 20.56× | ||
| 03 | Open world | Games | 10.09× | ||
| 04 | Massively multiplayer online games | Games | 7.16× | ||
| 05 | Massively multiplayer online role-playing games | Games | 6.82× | ||
| 06 | Simulation games | Games | 6.24× | ||
| 07 | Real-time strategy | Games | 5.47× | ||
| 08 | Action-adventure game | Games | 5.45× | ||
| 09 | Action games | Games | 5.23× | ||
| 10 | Strategy games | Games | 5.11× | ||
| 11 | Steam | Games | 5.03× | ||
| 12 | Online games | Games | 4.60× | ||
| 13 | CrazyGames | Games | 4.60× | ||
| 14 | Digital distribution | Business & Career | 3.39× | ||
| 15 | Freeware | Technology & Electronics | 3.37× | ||
| 16 | TikTok | Internet & Social Media | 2.05× | ||
| 17 | Harry Potter | Movies & TV | 2.00× | ||
| 18 | FIFA World Cup | Sports | 1.98× | ||
| 19 | FC Bayern Munich | Sports | 1.94× | ||
| 20 | dB’s | Music & Radio | 1.54× |
Personality of the Free-to-play audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.16× | |
| Risk Appetite | THRILL | 2.02× | |
| Early Adopter Mentality | POWER | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.97× | |
| Design Affinity | PREMIUM | 1.05× | |
| Sports Activity | POWER | 1.22× |
Frequently asked questions
How many fans does Free-to-play have in Germany?
Free-to-play has an estimated audience of 345,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free-to-play fans?
23.2% of Free-to-play fans are female, 76.8% are male, with an average age of 35.5 years.
Which brands do Free-to-play fans like most?
Free-to-play fans show strongest brand affinity for Hay Day (22.21×), FarmVille (20.56×), and Massively multiplayer online games (7.16×) over the country average.
Where do Free-to-play fans live in Germany?
Free-to-play fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Free-to-play fans also like?
Beyond Free-to-play itself, the audience over-indexes on FarmVille (20.56×), Massively multiplayer online games (7.16×), Online games (4.6×), and CrazyGames (4.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
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- Arts and music (37,163,288)
See Free-to-play audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free-to-play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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