Free-to-play Audience in Germany
Free-to-play has an estimated audience of 345,978 people in Germany. 23.2% are female, 76.8% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hay Day, FarmVille, Massively multiplayer online games, Online games, Massively multiplayer online role-playing games.
The average Free-to-play fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hay Day, FarmVille, Massively multiplayer online games, with strongest over-indexing on Hay Day (22.21× the country average). Demographically, the Free-to-play audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Free-to-play fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 35.5 |
| Estimated audience size | 345,978 |
Audience persona
The typical Free-to-play fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Hay Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,661 | 1.05× |
| Bayern | 48,835 | 0.88× |
| Baden-Württemberg | 39,399 | 0.83× |
| Niedersachsen | 32,454 | 0.97× |
| Hessen | 23,408 | 0.89× |
| Berlin | 18,232 | 1.18× |
| Sachsen | 15,701 | 0.93× |
| Rheinland-Pfalz | 15,037 | 0.87× |
| Schleswig-Holstein | 11,161 | 0.9× |
| Brandenburg | 11,006 | 1.03× |
| Thüringen | 10,429 | 1.18× |
| Sachsen-Anhalt | 8,382 | 0.94× |
| Hamburg | 8,286 | 1.06× |
| Saarland | 5,497 | 1.29× |
| Mecklenburg-Vorpommern | 4,608 | 0.7× |
| Bremen | 3,896 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hay Day | 22.21× | Games |
| FarmVille | 20.56× | Games |
| Massively multiplayer online games | 7.16× | Games |
| Online games | 4.6× | Games |
| Massively multiplayer online role-playing games | 6.82× | Games |
| CrazyGames | 4.6× | Games |
| Action games | 5.23× | Games |
| Steam | 5.03× | Games |
| Borussia Dortmund | 1.97× | Sports |
| Freeware | 3.37× | Technology & Electronics |
| Digital distribution | 3.39× | Business & Career |
| Real-time strategy | 5.47× | Games |
| Harry Potter | 2× | Movies & TV |
| TikTok | 2.05× | Internet & Social Media |
| Open world | 10.09× | Games |
| Action-adventure game | 5.45× | Games |
| Simulation games | 6.24× | Games |
| Strategy games | 5.11× | Games |
| Playstation 5 | 4.49× | Games |
| Adventure game | 3.49× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.15 |
| Social Media Usage | JOY | 1.1 |
| LGBTQ+ Identity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 8.5% |
| Japan | 6.0% |
See Free-to-play audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Free-to-play have in Germany?
Free-to-play has an estimated audience of 345,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free-to-play fans?
23.2% of Free-to-play fans are female, 76.8% are male, with an average age of 35.5 years.
Which brands do Free-to-play fans like most?
Free-to-play fans show strongest brand affinity for Hay Day (22.21×), FarmVille (20.56×), and Massively multiplayer online games (7.16×) over the country average.
Where do Free-to-play fans live in Germany?
Free-to-play fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,661), Bayern (reach 48,835), and Baden-Württemberg (reach 39,399). These three regions account for the largest share of the active audience.
What other brands do Free-to-play fans also like?
Beyond Free-to-play itself, the audience over-indexes on FarmVille (20.56×), Massively multiplayer online games (7.16×), Online games (4.6×), and Massively multiplayer online role-playing games (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free-to-play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.