Free-to-play Audience in United States
Free-to-play has an estimated audience of 2,351,254 people in United States. 28.8% are female, 71.2% are male, average age 35.1. Top regions: California, Texas, New York.
The average Free-to-play fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Games · Type: Topic
Demographics of Free-to-play fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 35.1 |
| Estimated audience size | 2,351,254 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 125,056 | 0.48× |
| Texas | 124,442 | 0.62× |
| New York | 76,542 | 0.58× |
| Florida | 75,332 | 0.47× |
| Kentucky | 63,908 | 2.17× |
| Ohio | 53,022 | 0.73× |
| Illinois | 48,228 | 0.62× |
| North Carolina | 47,297 | 0.67× |
| Georgia | 44,420 | 0.61× |
| Pennsylvania | 43,857 | 0.55× |
| Michigan | 42,815 | 0.7× |
| Tennessee | 35,562 | 0.75× |
| Oklahoma | 35,267 | 1.35× |
| Alabama | 33,863 | 1.03× |
| Indiana | 33,173 | 0.77× |
| Arizona | 32,983 | 0.69× |
| Washington | 32,483 | 0.69× |
| Missouri | 32,365 | 0.85× |
| Virginia | 32,363 | 0.57× |
| Louisiana | 31,222 | 1.03× |
| New Jersey | 29,034 | 0.49× |
| Massachusetts | 26,501 | 0.57× |
| Arkansas | 26,331 | 1.36× |
| South Carolina | 25,724 | 0.73× |
| Mississippi | 25,451 | 1.31× |
| Wisconsin | 24,110 | 0.68× |
| Maryland | 23,325 | 0.58× |
| Colorado | 22,888 | 0.62× |
| Minnesota | 22,749 | 0.68× |
| Oregon | 22,266 | 0.83× |
| Kansas | 20,635 | 1.11× |
| Iowa | 19,823 | 1.02× |
| West Virginia | 18,883 | 1.72× |
| Connecticut | 18,641 | 0.79× |
| Nevada | 18,086 | 0.8× |
| Utah | 17,539 | 0.83× |
| Idaho | 16,701 | 1.42× |
| New Mexico | 14,302 | 1.21× |
| Nebraska | 13,948 | 1.18× |
| Hawaii | 13,373 | 1.32× |
| Montana | 12,956 | 1.99× |
| Washington, District of Columbia | 12,725 | 1.8× |
| North Dakota | 11,117 | 2.3× |
| Maine | 10,151 | 1.21× |
| South Dakota | 10,048 | 1.85× |
| Delaware | 9,285 | 1.43× |
| Vermont | 8,533 | 2.07× |
| Rhode Island | 7,829 | 1.05× |
| New Hampshire | 7,450 | 0.8× |
| Alaska | 2,919 | 0.58× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 8.5% |
| Japan | 6.0% |
See Free-to-play audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Free-to-play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.