The Sims (video game) Audience in Germany
The Sims (video game) has an estimated audience of 450,885 people in Germany. 66.3% are female, 33.7% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SimCity, The Sims, Harry Potter, DirecTV, God of War (series).
The average The Sims (video game) fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SimCity, The Sims, Harry Potter, with strongest over-indexing on SimCity (38.67× the country average). Demographically, the The Sims (video game) audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Simulation
Demographics of The Sims (video game) fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 28.1 |
| Estimated audience size | 450,885 |
Audience persona
The typical The Sims (video game) fan in Germany is more female, around 28.1 years old, with strong Sustainability tendencies and a notable affinity for SimCity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,257 | 1.08× |
| Bayern | 68,365 | 0.94× |
| Baden-Württemberg | 57,980 | 0.94× |
| Hessen | 49,933 | 1.45× |
| Niedersachsen | 43,932 | 1× |
| Berlin | 37,197 | 1.85× |
| Rheinland-Pfalz | 20,225 | 0.9× |
| Sachsen | 19,875 | 0.9× |
| Schleswig-Holstein | 14,933 | 0.92× |
| Hamburg | 12,087 | 1.19× |
| Brandenburg | 11,824 | 0.85× |
| Sachsen-Anhalt | 8,930 | 0.76× |
| Thüringen | 8,444 | 0.73× |
| Mecklenburg-Vorpommern | 6,251 | 0.73× |
| Saarland | 4,143 | 0.75× |
| Bremen | 3,909 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SimCity | 38.67× | Games |
| The Sims | 19.85× | Games |
| Harry Potter | 2.57× | Movies & TV |
| DirecTV | 7.98× | Movies & TV |
| God of War (series) | 14.5× | Games |
| TikTok | 1.96× | Internet & Social Media |
| Cornish Rex | 51.54× | Pets & Animals |
| Ligue 1 | 5.52× | Sports |
| The Vampire Diaries | 6.9× | Movies & TV |
| Dakota Johnson | 5.37× | Movies & TV |
| Ashley Tisdale | 19.33× | Movies & TV |
| Once upon a time | 14.79× | Movies & TV |
| Solitaire | 6.22× | Games |
| Humble Bundle | 30.61× | Games |
| Inuyasha | 10.63× | Literature |
| Deutschrap | 3.56× | Music & Radio |
| Eva Green | 8.89× | Movies & TV |
| Gossip Girl | 7× | Movies & TV |
| Hay Day | 10.21× | Games |
| Horror fiction | 4.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Creativity | OPEN | 1.26 |
| Pet Ownership | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.22 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Brazil | 7.5% |
| Germany | 7.1% |
See The Sims (video game) audiences in other countries
More Simulation audiences in Germany
- The Sims (1,184,966)
- The Sims Resource (160,889)
- The Sims 2 (88,187)
- Rail Simulator (33,042)
- The Sims Social (28,458)
Frequently asked questions
How many fans does The Sims (video game) have in Germany?
The Sims (video game) has an estimated audience of 450,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Sims (video game) fans?
66.3% of The Sims (video game) fans are female, 33.7% are male, with an average age of 28.1 years.
Which brands do The Sims (video game) fans like most?
The Sims (video game) fans show strongest brand affinity for SimCity (38.67×), The Sims (19.85×), and Harry Potter (2.57×) over the country average.
Where do The Sims (video game) fans live in Germany?
The Sims (video game) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,257), Bayern (reach 68,365), and Baden-Württemberg (reach 57,980). These three regions account for the largest share of the active audience.
What other brands do The Sims (video game) fans also like?
Beyond The Sims (video game) itself, the audience over-indexes on The Sims (19.85×), Harry Potter (2.57×), DirecTV (7.98×), and God of War (series) (14.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Sims (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.