Rascasse Audience Intelligence

The Sims (video game) Audience in Germany

Name: The Sims (video game) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Sims (video game) in Germany — modelled from more than twelve digital signal sources. The Sims (video game) has an estimated audience of 450,762 people in Germany.

#2among Simulation in Germany #126among Video / Board Game in Germany #292in Games

The average The Sims (video game) fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Sims, SimCity, DirecTV, with strongest over-indexing on The Sims (22.07× the country average).

Demographically, the The Sims (video game) audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Sustainability, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Sims (video game) fan in Germany is more female, around 28.1 years old, with strong Sustainability tendencies and a notable affinity for The Sims.

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims (video game) profile in Germany.

Audience size

451K

in Germany

Gender

66.3%♀

33.7% male

Age

28.1

average years

Country rank

#12739

Video / Board Game in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Sims (video game) fans

66.3% are female, 33.7% are male, average age 28.1.

Fig. 02

Gender split

66.3%

Female

33.7%

Male

Demographic split for The Sims (video game) audience in Germany
Metric	Value
Female	66.3%
Male	33.7%
Average age	28.1
Estimated audience size	450,762

Fig. 03

Age distribution

Age distribution of the The Sims (video game) audience in Germany
Age bracket	Share	%
16-19		52%
20-29		22%
30-39		12%
40-49		8%
50+		5%

Fig. 04

Worldwide distribution

7.0%

of the worldwide The Sims (video game) audience comes from Germany.

Worldwide audience distribution share by country for The Sims (video game)
Country	Share
United States	32.3%
Brazil	7.4%
Germany	7.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims (video game) audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Sims (video game) fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~30K	1.43×
02	Hessen	~40K	1.20×
03	Nordrhein-Westfalen	~100K	1.04×
04	Hamburg	~10K	1.04×
05	Bayern	~70K	1.01×
06	Bremen	~4K	1.00×
07	Rheinland-Pfalz	~20K	0.99×
08	Thüringen	~10K	0.99×
09	Niedersachsen	~40K	0.98×
10	Brandenburg	~10K	0.98×
11	Sachsen-Anhalt	~10K	0.97×
12	Saarland	~5K	0.97×
13	Schleswig-Holstein	~20K	0.96×
14	Sachsen	~20K	0.95×
15	Baden-Württemberg	~60K	0.93×
16	Mecklenburg-Vorpommern	~8K	0.93×

Affinity by region — The Sims (video game), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims (video game) audience
#	Interest	Category	×
01	Elfen Lied	Literature	29.67×
02	SimCity	Games	29.20×
03	The Sims	Games	22.07×
04	Once upon a time	Movies & TV	20.00×
05	José Mourinho	Sports	18.10×
06	God of War (series)	Games	14.62×
07	DirecTV	Movies & TV	13.67×
08	Eva Green	Movies & TV	13.35×
09	Candy Crush Soda Saga	Games	12.94×
10	Hay Day	Games	10.70×
11	Clash of Clans	Games	9.18×
12	Gossip Girl	Movies & TV	7.36×
13	Casual game	Games	7.35×
14	Monsters	Movies & TV	6.89×
15	Candy Crush Saga	Games	6.55×
16	Ligue 1	Sports	6.44×
17	Frauen-Bundesliga	Sports	6.30×
18	1. FC Union Berlin	Sports	5.69×
19	Epic Games	Games	4.35×
20	Harry Potter	Movies & TV	2.41×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Sims (video game) audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.58×
Creativity	OPEN	1.28×
Social Media Usage	JOY	1.28×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Sims (video game) audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.60×
Luxury Orientation	PREMIUM	0.66×
Need for Security	CONSERVATISM	0.71×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Sims (video game) have in Germany?

The Sims (video game) has an estimated audience of 450,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Sims (video game) fans?

66.3% of The Sims (video game) fans are female, 33.7% are male, with an average age of 28.1 years.

Which brands do The Sims (video game) fans like most?

The Sims (video game) fans show strongest brand affinity for The Sims (22.07×), SimCity (29.2×), and DirecTV (13.67×) over the country average.

Where do The Sims (video game) fans live in Germany?

The Sims (video game) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do The Sims (video game) fans also like?

Beyond The Sims (video game) itself, the audience over-indexes on SimCity (29.2×), DirecTV (13.67×), Eva Green (13.35×), and Harry Potter (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Simulation audiences in Germany

The Sims (1,184,325)
The Sims Resource (160,444)
The Sims 2 (88,149)
Rail Simulator (33,944)
The Sims Social (28,464)

See The Sims (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Sims (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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