Rascasse Audience Intelligence

Casual game Audience in Germany

A data profile of the people who buy, follow and care about Casual game in Germany — modelled from more than twelve digital signal sources. Casual game has an estimated audience of 1,848,273 people in Germany.

#27among Gaming genre in Germany#2072among Topic in Germany#92in Games

The average Casual game fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Twitch, TikTok, Crazy Games, with strongest over-indexing on Twitch (6.42× the country average).

Demographically, the Casual game audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Casual game fan in Germany is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casual game profile in Germany.

Audience size
1.8M
in Germany
Gender
51.9%♀
48.1% male
Age
36.7
average years
Country rank
#3644
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casual game fans

51.9% are female, 48.1% are male, average age 36.7.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Casual game audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age36.7
Estimated audience size1,848,273
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Casual game audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Casual game audience comes from Germany.

Worldwide audience distribution share by country for Casual game
CountryShare
United States16.8%
India9.2%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casual game audience in Germany is strongest.

Fig. 05

Top regions by affinity

Casual game fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.24×
02Thüringen~50K1.15×
03Berlin~90K1.10×
04Saarland~20K1.06×
05Sachsen~90K1.04×
06Brandenburg~60K1.02×
07Mecklenburg-Vorpommern~30K0.99×
08Rheinland-Pfalz~90K0.97×
09Sachsen-Anhalt~50K0.97×
10Schleswig-Holstein~60K0.96×
11Hamburg~40K0.95×
12Niedersachsen~200K0.92×
13Hessen~100K0.91×
14Nordrhein-Westfalen~400K0.88×
15Bayern~200K0.81×
16Baden-Württemberg~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Casual game, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casual game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casual game audience
#·InterestCategoryAffinity×
01TwitchGames6.42×
02Epic GamesGames5.46×
03Crazy GamesGames5.25×
04RetrogamingGames5.15×
05Pokémon (video game series)Games4.84×
06Real-time strategyGames4.32×
07EA Sports FCGames3.83×
08Anime and manga fandomLiterature3.71×
09Anime conventionLiterature3.66×
10PC gameGames3.59×
11FortniteGames3.48×
12PokémonGames3.33×
13SteamGames3.28×
14Adventure gameGames3.20×
15KPop Demon HuntersMovies & TV3.00×
16TikTokInternet & Social Media2.55×
17FIFA World CupSports2.15×
18Borussia DortmundSports1.99×
19FC Bayern MunichSports1.68×
20FoodFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casual game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casual game audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.08×
Risk AppetiteTHRILL1.31×
Social Media UsageJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casual game audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.27×
IndulgenceJOY0.42×
Community OrientationOPEN0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casual game have in Germany?

Casual game has an estimated audience of 1,848,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Casual game fans?

51.9% of Casual game fans are female, 48.1% are male, with an average age of 36.7 years.

03

Which brands do Casual game fans like most?

Casual game fans show strongest brand affinity for Twitch (6.42×), TikTok (2.55×), and Crazy Games (5.25×) over the country average.

04

Where do Casual game fans live in Germany?

Casual game fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Casual game fans also like?

Beyond Casual game itself, the audience over-indexes on TikTok (2.55×), Crazy Games (5.25×), FIFA World Cup (2.15×), and Borussia Dortmund (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Casual game audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Casual game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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