Casual game Audience in Germany
Casual game has an estimated audience of 1,848,273 people in Germany. 51.9% are female, 48.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, TikTok, Borussia Dortmund, Crazy Games, Epic Games.
The average Casual game fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, TikTok, Borussia Dortmund, with strongest over-indexing on Twitch (6.42× the country average). Demographically, the Casual game audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Casual game fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.7 |
| Estimated audience size | 1,848,273 |
Audience persona
The typical Casual game fan in Germany is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 385,400 | 0.95× |
| Bayern | 219,698 | 0.74× |
| Baden-Württemberg | 199,797 | 0.79× |
| Niedersachsen | 156,765 | 0.87× |
| Hessen | 123,054 | 0.87× |
| Berlin | 104,889 | 1.27× |
| Rheinland-Pfalz | 91,610 | 0.99× |
| Sachsen | 86,747 | 0.96× |
| Schleswig-Holstein | 62,307 | 0.94× |
| Thüringen | 60,896 | 1.29× |
| Brandenburg | 60,036 | 1.05× |
| Hamburg | 40,241 | 0.96× |
| Sachsen-Anhalt | 38,020 | 0.79× |
| Mecklenburg-Vorpommern | 27,246 | 0.77× |
| Saarland | 25,854 | 1.14× |
| Bremen | 25,372 | 1.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 6.42× | Games |
| TikTok | 2.55× | Internet & Social Media |
| Borussia Dortmund | 1.99× | Sports |
| Crazy Games | 5.25× | Games |
| Epic Games | 5.46× | Games |
| FIFA World Cup | 2.15× | Sports |
| Food | 1.6× | Food & Beverages |
| Adventure game | 3.2× | Games |
| Real-time strategy | 4.32× | Games |
| Pokémon (video game series) | 4.84× | Games |
| Steam | 3.28× | Games |
| Anime and manga fandom | 3.71× | Literature |
| FC Bayern Munich | 1.68× | Sports |
| PC game | 3.59× | Games |
| Retrogaming | 5.15× | Games |
| EA Sports FC | 3.83× | Games |
| Anime convention | 3.66× | Literature |
| Fortnite | 3.48× | Games |
| Pokémon | 3.33× | Games |
| Nvidia | 5.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| Career Orientation | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.12 |
| Social Media Usage | JOY | 1.04 |
| Tradition | CONSERVATISM | 1.03 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 9.2% |
| Brazil | 5.8% |
See Casual game audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Casual game have in Germany?
Casual game has an estimated audience of 1,848,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Casual game fans?
51.9% of Casual game fans are female, 48.1% are male, with an average age of 36.7 years.
Which brands do Casual game fans like most?
Casual game fans show strongest brand affinity for Twitch (6.42×), TikTok (2.55×), and Borussia Dortmund (1.99×) over the country average.
Where do Casual game fans live in Germany?
Casual game fans in Germany are most concentrated in Nordrhein-Westfalen (reach 385,400), Bayern (reach 219,698), and Baden-Württemberg (reach 199,797). These three regions account for the largest share of the active audience.
What other brands do Casual game fans also like?
Beyond Casual game itself, the audience over-indexes on TikTok (2.55×), Borussia Dortmund (1.99×), Crazy Games (5.25×), and Epic Games (5.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Casual game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.