A data profile of the people who buy, follow and care about Casual game in India — modelled from more than twelve digital signal sources. Casual game has an estimated audience of 5,084,468 people in India.
The average Casual game fan in India is 29.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
The key figures that characterise the Casual game profile in India.
28.3% are female, 71.7% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 29.5 |
| Estimated audience size | 5,084,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 7% |
of the worldwide Casual game audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 9.2% |
| Brazil | 5.8% |
Where the Casual game audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~3K | 1.43× | |
| 02 | Arunachal Pradesh | ~4K | 1.21× | |
| 03 | Mizoram | ~4K | 1.18× | |
| 04 | Nagaland | ~4K | 1.17× | |
| 05 | Manipur | ~7K | 1.09× | |
| 06 | Meghalaya | ~6K | 1.08× | |
| 07 | Tripura | ~7K | 1.02× | |
| 08 | Goa | ~5K | 1.01× | |
| 09 | Himachal Pradesh | ~20K | 0.95× | |
| 10 | Chhattisgarh | ~30K | 0.93× | |
| 11 | Uttarakhand | ~20K | 0.93× | |
| 12 | Jammu and Kashmir | ~20K | 0.92× | |
| 13 | Jharkhand | ~40K | 0.91× | |
| 14 | Assam | ~50K | 0.88× | |
| 15 | Punjab (region) | ~60K | 0.85× | |
| 16 | Andhra Pradesh | ~50K | 0.85× | |
| 17 | Odisha | ~50K | 0.85× | |
| 18 | Gujarat | ~100K | 0.83× | |
| 19 | Haryana | ~50K | 0.82× | |
| 20 | Madhya Pradesh | ~80K | 0.81× | |
| 21 | Bihar | ~80K | 0.80× | |
| 22 | Rajasthan | ~90K | 0.79× | |
| 23 | Kerala | ~60K | 0.79× | |
| 24 | West Bengal | ~100K | 0.77× | |
| 25 | Telangana | ~60K | 0.77× | |
| 26 | Karnataka | ~90K | 0.74× | |
| 27 | Tamil Nadu | ~90K | 0.73× | |
| 28 | Uttar Pradesh | ~200K | 0.69× | |
| 29 | Maharashtra | ~200K | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Casual game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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