The Sims (video game) Audience in United States

The Sims (video game) logo

The Sims (video game) has an estimated audience of 2,069,409 people in United States. 61.5% are female, 38.5% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Dog breed, Home staging, Bank account, Hope For Paws.

The average The Sims (video game) fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Dog breed, Home staging, with strongest over-indexing on Combat sport (3.76× the country average). Demographically, the The Sims (video game) audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Simulation

Demographics of The Sims (video game) fans

Demographic split for The Sims (video game) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age29.9
Estimated audience size2,069,409

Audience persona

The typical The Sims (video game) fan in United States is more female, around 29.9 years old, with strong Pet Ownership tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for The Sims (video game) in United States
RegionReachAffinity
California208,9100.92×
Texas167,4030.94×
Florida138,5970.99×
New York122,2141.06×
Pennsylvania77,0181.11×
Illinois74,8811.09×
Ohio73,2081.15×
Michigan69,2671.28×
Georgia66,9991.05×
North Carolina65,5601.05×
Virginia54,4151.08×
New Jersey48,9380.93×
Massachusetts45,0451.1×
Indiana45,0101.19×
Tennessee44,9091.08×
Washington43,6331.05×
Missouri39,0381.17×
Maryland38,2881.08×
Arizona36,9800.88×
South Carolina32,1621.03×
Wisconsin31,7721.02×
Kentucky31,5361.22×
Alabama30,6411.06×
Colorado30,4970.94×
Louisiana29,3891.1×
Minnesota28,7370.97×
Oklahoma27,0141.18×
Oregon25,9361.09×
Connecticut21,0211.01×
Arkansas19,6181.15×
Nevada19,5800.98×
Iowa17,7091.04×
Mississippi17,6471.04×
Kansas16,6611.02×
Utah16,5520.89×
West Virginia10,2521.06×
Nebraska8,8630.85×
Idaho8,5770.83×
New Hampshire8,5111.04×
New Mexico8,3520.8×
Maine8,2751.12×
Rhode Island6,4700.98×
Washington, District of Columbia6,0670.98×
Delaware5,9041.03×
Hawaii5,6100.63×
Montana4,5260.79×
North Dakota3,7380.88×
Vermont3,4990.96×
South Dakota3,4090.71×
Alaska3,1540.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sims (video game) audience
BrandAffinityCategory
Combat sport3.76×Sports
Dog breed1.68×Pets & Animals
Home staging5.35×Home & Garden
Bank account2.5×Business & Career
Hope For Paws16.13×Pets & Animals
JDSU2.41×Business & Career
Monogram2.99×Home & Garden
Joe Lynn Turner25.64×Music & Radio
Jesse Plemons2.63×Movies & TV
Natural rubber1.51×Cars & Mobility
edureka26.68×Business & Career
Prozis9.86×Shopping
Jaws3.68×Movies & TV
Tezz4.77×Movies & TV
Racing1.63×Cars & Mobility
Staycation1.97×Home & Garden
Nebraska Cornhuskers football2.05×Sports
Grammarly2.52×Business & Career
Mothercare1.67×Kids & Family
Queens College, City University of New York3.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sims (video game) audience
TraitClusterScore
Pet OwnershipJOY1.28
Early Adopter MentalityPOWER1.26
LGBTQ+ IdentityOPEN1.24
SustainabilityBALANCE1.19
Social Media UsageJOY1.19
MindfulnessBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for The Sims (video game)
CountryShare
United States32.4%
Brazil7.5%
Germany7.1%

See The Sims (video game) audiences in other countries

More Simulation audiences in United States

Frequently asked questions

How many fans does The Sims (video game) have in United States?

The Sims (video game) has an estimated audience of 2,069,409 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sims (video game) fans?

61.5% of The Sims (video game) fans are female, 38.5% are male, with an average age of 29.9 years.

Which brands do The Sims (video game) fans like most?

The Sims (video game) fans show strongest brand affinity for Combat sport (3.76×), Dog breed (1.68×), and Home staging (5.35×) over the country average.

Where do The Sims (video game) fans live in United States?

The Sims (video game) fans in United States are most concentrated in California (reach 208,910), Texas (reach 167,403), and Florida (reach 138,597). These three regions account for the largest share of the active audience.

What other brands do The Sims (video game) fans also like?

Beyond The Sims (video game) itself, the audience over-indexes on Dog breed (1.68×), Home staging (5.35×), Bank account (2.5×), and Hope For Paws (16.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.