Rascasse Audience Intelligence

The Sims (video game) Audience in United States

A data profile of the people who buy, follow and care about The Sims (video game) in United States — modelled from more than twelve digital signal sources. The Sims (video game) has an estimated audience of 2,068,674 people in United States.

#2among Simulation in United States#129among Video / Board Game in United States#288in Games

The average The Sims (video game) fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Sims, The Sims Resource, Keke Palmer, with strongest over-indexing on The Sims (43.02× the country average).

Demographically, the The Sims (video game) audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sims (video game) fan in United States is more female, around 29.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Sims.

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims (video game) profile in United States.

Audience size
2.1M
in United States
Gender
61.5%♀
38.5% male
Age
29.9
average years
Country rank
#13876
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sims (video game) fans

61.5% are female, 38.5% are male, average age 29.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for The Sims (video game) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age29.9
Estimated audience size2,068,674
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the The Sims (video game) audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3914%
40-499%
50+8%
Fig. 04

Worldwide distribution

32.3%

of the worldwide The Sims (video game) audience comes from United States.

Worldwide audience distribution share by country for The Sims (video game)
CountryShare
United States32.3%
Brazil7.4%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sims (video game) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K1.24×
02Massachusetts~50K1.23×
03Maine~9K1.17×
04Kentucky~30K1.14×
05Indiana~40K1.13×
06Missouri~40K1.11×
07Oklahoma~30K1.11×
08West Virginia~10K1.11×
09Arkansas~20K1.10×
10Ohio~70K1.08×
11Michigan~60K1.08×
12Connecticut~20K1.06×
13New York~100K1.05×
14Rhode Island~7K1.05×
15Tennessee~40K1.04×
16Wisconsin~30K1.04×
17Pennsylvania~70K1.03×
18Louisiana~30K1.03×
19Oregon~20K1.03×
20Mississippi~20K1.03×
21Virginia~50K1.02×
22Washington~40K1.02×
23Maryland~40K1.02×
24Alabama~30K1.02×
25Kansas~20K1.02×
26Illinois~70K1.01×
27Iowa~20K1.01×
28Vermont~4K0.99×
29Minnesota~30K0.98×
30Delaware~6K0.98×
31North Carolina~60K0.97×
32South Carolina~30K0.97×
33Texas~200K0.96×
34Idaho~10K0.96×
35Florida~100K0.95×
36Georgia~60K0.95×
37Utah~20K0.95×
38Colorado~30K0.94×
39Nevada~20K0.94×
40North Dakota~4K0.94×
41California~200K0.93×
42Nebraska~10K0.93×
43Washington, District of Columbia~6K0.93×
44Alaska~4K0.93×
45New Jersey~50K0.92×
46New Mexico~10K0.92×
47Montana~5K0.92×
48South Dakota~4K0.90×
49Arizona~40K0.87×
50Hawaii~7K0.81×
Fig. 06

Affinity by region

Affinity by region — The Sims (video game), United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims (video game) audience
#·InterestCategoryAffinity×
01The Sims ResourceGames86.16×
02Hamburger Mary'sFood & Beverages56.24×
03The SimsGames43.02×
04Debby RyanMovies & TV29.61×
05Keke PalmerMovies & TV23.94×
06Second LifeGames18.88×
07Eva GreenMovies & TV17.38×
08Hay DayGames14.99×
09Simulation gamesGames12.11×
10byu basketballSports10.27×
11Super MarioGames8.17×
12Animal CrossingGames8.11×
13MonstersMovies & TV7.63×
14Candy Crush SagaGames6.59×
15Millie Bobby BrownMovies & TV4.67×
16Ariana GrandeMusic & Radio3.53×
17Planet FitnessSports2.87×
18Harry PotterMovies & TV2.42×
19SupermanMovies & TV2.11×
20Do it yourself (DIY)Home & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sims (video game) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.35×
Pet OwnershipJOY1.35×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sims (video game) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
Quality AwarenessPREMIUM0.68×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sims (video game) have in United States?

The Sims (video game) has an estimated audience of 2,068,674 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sims (video game) fans?

61.5% of The Sims (video game) fans are female, 38.5% are male, with an average age of 29.9 years.

03

Which brands do The Sims (video game) fans like most?

The Sims (video game) fans show strongest brand affinity for The Sims (43.02×), The Sims Resource (86.16×), and Keke Palmer (23.94×) over the country average.

04

Where do The Sims (video game) fans live in United States?

The Sims (video game) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Sims (video game) fans also like?

Beyond The Sims (video game) itself, the audience over-indexes on The Sims Resource (86.16×), Keke Palmer (23.94×), Debby Ryan (29.61×), and Simulation games (12.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Simulation audiences in United States

See The Sims (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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