The Sims Resource Audience in United States

The Sims Resource logo

The Sims Resource has an estimated audience of 526,947 people in United States. 49.2% are female, 50.8% are male, average age 32.7. Top regions: Texas, California, Florida. Top brand affinities: Free Casual Games, The Sims (video game), Life simulation game, The Sims, SimCity.

The average The Sims Resource fan in United States is 32.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Free Casual Games, The Sims (video game), Life simulation game, with strongest over-indexing on Free Casual Games (161.59× the country average). Demographically, the The Sims Resource audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Simulation

Demographics of The Sims Resource fans

Demographic split for The Sims Resource audience in United States
MetricValue
Female49.2%
Male50.8%
Average age32.7
Estimated audience size526,947

Audience persona

The typical The Sims Resource fan in United States is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Free Casual Games.

Top regions in United States

Top regions ranked by reach for The Sims Resource in United States
RegionReachAffinity
Texas41,3070.91×
California36,5700.63×
Florida33,5900.94×
New York23,1070.78×
Ohio20,5381.27×
Pennsylvania19,0491.07×
Georgia17,8151.1×
Illinois16,6030.95×
North Carolina16,5351.04×
Michigan16,3941.19×
Tennessee12,9951.23×
Virginia12,9421.01×
Indiana12,1001.26×
Washington10,4840.99×
New Jersey10,3970.78×
Missouri9,8981.17×
Arizona9,8910.92×
Maryland9,8211.08×
Kentucky9,8181.49×
Wisconsin8,8371.11×
Alabama8,5061.16×
Massachusetts8,2790.8×
Louisiana8,0891.19×
Oklahoma8,0321.37×
South Carolina7,9301×
Colorado7,7120.93×
Minnesota7,2180.96×
Oregon6,6051.09×
Arkansas6,0471.39×
Connecticut5,0440.95×
Mississippi4,9981.15×
Iowa4,7331.09×
Nevada4,4510.87×
Kansas4,2611.03×
Utah4,2380.9×
West Virginia3,8161.56×
Idaho2,6861.02×
Nebraska2,5080.95×
Maine2,2871.21×
New Hampshire2,1331.03×
New Mexico1,8910.72×
Delaware1,4270.98×
Montana1,4050.96×
Rhode Island1,3550.81×
North Dakota1,1471.06×
Washington, District of Columbia1,0300.65×
Hawaii1,0250.45×
South Dakota9500.78×
Alaska7510.67×
Vermont6750.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sims Resource audience
BrandAffinityCategory
Free Casual Games161.59×Games
The Sims (video game)86.16×Games
Life simulation game59.53×Games
The Sims43.55×Games
SimCity55.55×Games
WorldWinner81.63×Games
City-building game41.34×Games
The Sims Online105.23×Games
Teen drama17.17×Movies & TV
The Sims 274.01×Games
Sharks14.15×Music & Radio
The Sims 4: Get to Work66.98×Games
Maxis104.64×Games
Construction and management simulation23.9×Games
Surdo146.7×Music & Radio
The Master (2012 film)19.19×Movies & TV
Ultimate Ears Pro140.56×Technology & Electronics
The Godfathers15.32×Music & Radio
Peninsular Malaysia40.9×Travel & Leisure
Animal Crossing: City Folk43.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sims Resource audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
Social Media UsageJOY1.22
Design AffinityPREMIUM1.2
TravellingTHRILL1.1
Luxury OrientationPREMIUM1.08
MindfulnessBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for The Sims Resource
CountryShare
United States26.5%
Germany8.1%
Italy6.0%

See The Sims Resource audiences in other countries

More Simulation audiences in United States

Frequently asked questions

How many fans does The Sims Resource have in United States?

The Sims Resource has an estimated audience of 526,947 people in United States, concentrated in Texas and California.

What is the gender split and age of The Sims Resource fans?

49.2% of The Sims Resource fans are female, 50.8% are male, with an average age of 32.7 years.

Which brands do The Sims Resource fans like most?

The Sims Resource fans show strongest brand affinity for Free Casual Games (161.59×), The Sims (video game) (86.16×), and Life simulation game (59.53×) over the country average.

Where do The Sims Resource fans live in United States?

The Sims Resource fans in United States are most concentrated in Texas (reach 41,307), California (reach 36,570), and Florida (reach 33,590). These three regions account for the largest share of the active audience.

What other brands do The Sims Resource fans also like?

Beyond The Sims Resource itself, the audience over-indexes on The Sims (video game) (86.16×), Life simulation game (59.53×), The Sims (43.55×), and SimCity (55.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims Resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.