Rascasse Audience Intelligence

The Sims Resource Audience in United States

A data profile of the people who buy, follow and care about The Sims Resource in United States — modelled from more than twelve digital signal sources. The Sims Resource has an estimated audience of 525,559 people in United States.

#4among Simulation in United States#466among Video / Board Game in United States#778in Games

The average The Sims Resource fan in United States is 32.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Free Casual Games, The Sims FreePlay, The Sims (video game), with strongest over-indexing on Free Casual Games (161.59× the country average).

Demographically, the The Sims Resource audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sims Resource fan in United States is balanced, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Free Casual Games.

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims Resource profile in United States.

Audience size
526K
in United States
Gender
49.2%♀
50.8% male
Age
32.7
average years
Country rank
#35596
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sims Resource fans

49.2% are female, 50.8% are male, average age 32.7.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for The Sims Resource audience in United States
MetricValue
Female49.2%
Male50.8%
Average age32.7
Estimated audience size525,559
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the The Sims Resource audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3918%
40-4912%
50+10%
Fig. 04

Worldwide distribution

26.8%

of the worldwide The Sims Resource audience comes from United States.

Worldwide audience distribution share by country for The Sims Resource
CountryShare
United States26.8%
Germany8.2%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims Resource audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sims Resource fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.55×
02Kentucky~10K1.50×
03Arkansas~6K1.35×
04Oklahoma~8K1.31×
05Tennessee~10K1.22×
06Indiana~10K1.22×
07Maine~2K1.21×
08Ohio~20K1.20×
09Missouri~10K1.18×
10Louisiana~8K1.16×
11Michigan~20K1.15×
12Alabama~8K1.15×
13Mississippi~5K1.14×
14Maryland~10K1.12×
15Wisconsin~9K1.11×
16Georgia~20K1.09×
17Oregon~7K1.09×
18Iowa~5K1.07×
19North Dakota~1K1.05×
20Pennsylvania~20K1.04×
21South Carolina~8K1.03×
22Kansas~4K1.02×
23New Hampshire~2K1.02×
24Connecticut~5K1.01×
25Idaho~3K1.01×
26North Carolina~20K1.00×
27Montana~1K0.99×
28Delaware~1K0.99×
29Virginia~10K0.97×
30Washington~10K0.97×
31Nebraska~3K0.97×
32Minnesota~7K0.95×
33Florida~30K0.94×
34Arizona~10K0.94×
35Rhode Island~2K0.91×
36Illinois~20K0.90×
37Vermont<1K0.90×
38Colorado~7K0.88×
39Nevada~5K0.88×
40Utah~4K0.88×
41South Dakota~1K0.88×
42Alaska<1K0.86×
43Texas~40K0.84×
44New Mexico~2K0.80×
45Massachusetts~8K0.79×
46New York~20K0.76×
47New Jersey~10K0.75×
48Washington, District of Columbia~1K0.73×
49Hawaii~1K0.66×
50California~30K0.60×
Fig. 06

Affinity by region

Affinity by region — The Sims Resource, United States
0.60×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims Resource audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims Resource audience
#·InterestCategoryAffinity×
01The Sims FreePlayGames162.81×
02Free Casual GamesGames161.59×
03SurdoMusic & Radio146.70×
04Ultimate Ears ProTechnology & Electronics140.56×
05The Sims OnlineGames105.23×
06MaxisGames104.64×
07The Sims (video game)Games86.16×
08WorldWinnerGames81.63×
09The Sims 2Games74.01×
10The Sims 4: Get to WorkGames66.98×
11Life simulation gameGames59.53×
12SimCityGames55.55×
13The SimsGames43.55×
14City-building gameGames41.34×
15Construction and management simulationGames23.90×
16The Master (2012 film)Movies & TV19.19×
17Ruby RoseMovies & TV18.88×
18Teen dramaMovies & TV17.17×
19The GodfathersMusic & Radio15.32×
20SharksMusic & Radio14.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims Resource audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sims Resource audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Luxury OrientationPREMIUM1.67×
SustainabilityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sims Resource audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.67×
Community OrientationOPEN0.72×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sims Resource have in United States?

The Sims Resource has an estimated audience of 525,559 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Sims Resource fans?

49.2% of The Sims Resource fans are female, 50.8% are male, with an average age of 32.7 years.

03

Which brands do The Sims Resource fans like most?

The Sims Resource fans show strongest brand affinity for Free Casual Games (161.59×), The Sims FreePlay (162.81×), and The Sims (video game) (86.16×) over the country average.

04

Where do The Sims Resource fans live in United States?

The Sims Resource fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Sims Resource fans also like?

Beyond The Sims Resource itself, the audience over-indexes on The Sims FreePlay (162.81×), The Sims (video game) (86.16×), Life simulation game (59.53×), and The Sims (43.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Simulation audiences in United States

See The Sims Resource audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims Resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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