Rascasse Audience Intelligence

Free Casual Games Audience in United States

A data profile of the people who buy, follow and care about Free Casual Games in United States — modelled from more than twelve digital signal sources. Free Casual Games has an estimated audience of 842,872 people in United States.

#9318among Topic in United States#545in Games

The average Free Casual Games fan in United States is 30.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include The Sims Resource, Sweatpants, Gladiator (2000 film), with strongest over-indexing on The Sims Resource (161.59× the country average).

Demographically, the Free Casual Games audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free Casual Games fan in United States is more female, around 30.7 years old, with strong Indulgence tendencies and a notable affinity for The Sims Resource.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free Casual Games profile in United States.

Audience size
843K
in United States
Gender
57.5%♀
42.5% male
Age
30.7
average years
Country rank
#26532
Topic in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free Casual Games fans

57.5% are female, 42.5% are male, average age 30.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Free Casual Games audience in United States
MetricValue
Female57.5%
Male42.5%
Average age30.7
Estimated audience size842,872
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Free Casual Games audience in United States
Age bracketShare%
16-1947%
20-2919%
30-3915%
40-4910%
50+10%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Free Casual Games audience comes from United States.

Worldwide audience distribution share by country for Free Casual Games
CountryShare
United States28.3%
Brazil23.2%
Japan12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free Casual Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Free Casual Games fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.92×
02Missouri~20K1.79×
03Florida~70K1.24×
04West Virginia~5K1.19×
05Arkansas~8K1.15×
06New Hampshire~4K1.15×
07Nebraska~5K1.12×
08Kansas~7K1.11×
09Mississippi~8K1.10×
10Washington, District of Columbia~3K1.10×
11Idaho~4K1.05×
12Louisiana~10K1.04×
13Oklahoma~10K1.04×
14Utah~8K1.03×
15Iowa~7K1.03×
16Maine~3K1.02×
17North Dakota~2K1.02×
18Vermont~2K1.02×
19Nevada~8K1.01×
20Rhode Island~3K1.01×
21Montana~2K1.01×
22Connecticut~8K1.00×
23Delaware~2K1.00×
24South Dakota~2K1.00×
25Alaska~2K1.00×
26Kentucky~10K0.99×
27New Mexico~4K0.99×
28Hawaii~4K0.99×
29Wisconsin~10K0.98×
30South Carolina~10K0.96×
31Oregon~9K0.96×
32Arizona~20K0.95×
33Minnesota~10K0.95×
34Tennessee~20K0.93×
35Colorado~10K0.93×
36New Jersey~20K0.92×
37Indiana~10K0.92×
38Maryland~10K0.92×
39Washington~20K0.90×
40Massachusetts~10K0.90×
41Ohio~20K0.89×
42Michigan~20K0.89×
43Virginia~20K0.89×
44Georgia~20K0.88×
45North Carolina~20K0.88×
46Pennsylvania~20K0.87×
47Illinois~20K0.86×
48New York~40K0.79×
49California~70K0.76×
50Texas~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Free Casual Games, United States
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free Casual Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free Casual Games audience
#·InterestCategoryAffinity×
01The Sims ResourceGames161.59×
02Jabra (headset)Technology & Electronics26.80×
03Audio-TechnicaTechnology & Electronics14.08×
04Gladiator (2000 film)Movies & TV13.05×
05Christopher WalkenMovies & TV13.05×
06SweatpantsFashion & Accessoires12.20×
07Austin Powers (film series)Movies & TV11.51×
08Shazam (service)Music & Radio10.94×
09Group buyingShopping10.37×
10High-end audioTechnology & Electronics8.87×
11City BankBusiness & Career5.62×
12Casino gamesGames5.40×
13Action-adventure gameGames4.27×
14Card gamesGames3.48×
15Puzzle video gamesGames3.45×
16RecipesFood & Beverages1.82×
17PinterestInternet & Social Media1.80×
18Donald TrumpPolitics & Society1.62×
19CookingFood & Beverages1.57×
20XInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free Casual Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free Casual Games audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Early Adopter MentalityPOWER1.42×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free Casual Games audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
Sports ActivityPOWER0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free Casual Games have in United States?

Free Casual Games has an estimated audience of 842,872 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Free Casual Games fans?

57.5% of Free Casual Games fans are female, 42.5% are male, with an average age of 30.7 years.

03

Which brands do Free Casual Games fans like most?

Free Casual Games fans show strongest brand affinity for The Sims Resource (161.59×), Sweatpants (12.2×), and Gladiator (2000 film) (13.05×) over the country average.

04

Where do Free Casual Games fans live in United States?

Free Casual Games fans in United States are most concentrated in Florida (reach ~70K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Free Casual Games fans also like?

Beyond Free Casual Games itself, the audience over-indexes on Sweatpants (12.2×), Gladiator (2000 film) (13.05×), Christopher Walken (13.05×), and Group buying (10.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Free Casual Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Free Casual Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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