Jabra (headset) Audience in United States

Jabra (headset) logo

Jabra (headset) has an estimated audience of 588,305 people in United States. 26.9% are female, 73.1% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Jaybird, Marshall Headphones, Meat Loaf, Beats Electronics, Noise-cancelling headphones.

The average Jabra (headset) fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaybird, Marshall Headphones, Meat Loaf, with strongest over-indexing on Jaybird (189.65× the country average). Demographically, the Jabra (headset) audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Jabra (headset) fans

Demographic split for Jabra (headset) audience in United States
MetricValue
Female26.9%
Male73.1%
Average age39.0
Estimated audience size588,305

Audience persona

The typical Jabra (headset) fan in United States is more male, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jaybird.

Top regions in United States

Top regions ranked by reach for Jabra (headset) in United States
RegionReachAffinity
California72,4821.12×
Texas59,7561.18×
Florida39,9751×
New York37,3531.14×
Illinois23,9401.22×
Georgia18,7821.04×
North Carolina17,7271×
Pennsylvania17,5240.88×
Virginia16,0961.12×
Ohio15,8900.88×
New Jersey15,1051.01×
Michigan14,8590.97×
Washington14,6111.24×
Massachusetts13,6321.18×
Arizona13,3671.11×
Colorado12,5861.36×
Tennessee11,7350.99×
Minnesota10,7921.28×
Maryland9,8510.97×
Indiana9,5900.89×
Missouri9,2880.98×
Wisconsin9,1121.03×
Oregon8,7661.3×
South Carolina8,1680.92×
Alabama6,5670.8×
Utah6,5171.24×
Connecticut6,0321.02×
Kentucky5,7640.78×
Louisiana5,6570.75×
Oklahoma5,4450.83×
Nevada4,9270.87×
Iowa4,7700.98×
Kansas4,5920.99×
Arkansas3,9360.81×
Mississippi3,2950.68×
New Hampshire2,9371.27×
Idaho2,9300.99×
Nebraska2,7870.94×
New Mexico2,6350.89×
Washington, District of Columbia2,3971.36×
Hawaii2,3170.92×
Maine2,0510.97×
Montana1,7271.06×
West Virginia1,6880.62×
Rhode Island1,5920.85×
South Dakota1,3691.01×
Alaska1,3101.04×
Delaware1,2700.78×
North Dakota1,1890.98×
Vermont1,0280.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jabra (headset) audience
BrandAffinityCategory
Jaybird189.65×Technology & Electronics
Marshall Headphones167.8×Technology & Electronics
Meat Loaf41.66×Music & Radio
Beats Electronics32.18×Technology & Electronics
Noise-cancelling headphones39.93×Technology & Electronics
Headphones14.71×Technology & Electronics
Groovy (programming language)23.59×Technology & Electronics
Chuck (TV series)44.79×Movies & TV
Audio-Technica47.26×Technology & Electronics
Sharks17.76×Music & Radio
JBL25.93×Technology & Electronics
Wattpad17.17×Internet & Social Media
Penn Station (restaurant)13.4×Food & Beverages
Klipsch Audio Technologies47.36×Technology & Electronics
Apple Airpods24.09×Technology & Electronics
Bowers & Wilkins45.23×Technology & Electronics
Harman Kardon46.45×Technology & Electronics
Iko Uwais79.52×Movies & TV
Skullcandy28.8×Technology & Electronics
Bluetooth8.25×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jabra (headset) audience
TraitClusterScore
Early Adopter MentalityPOWER2.28
Luxury OrientationPREMIUM1.93
Quality AwarenessPREMIUM1.25
Convenience OrientationPREMIUM1.2
Price SensitivityPREMIUM1.18
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Jabra (headset)
CountryShare
United States14.6%
India12.6%
Japan9.2%

See Jabra (headset) audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Jabra (headset) have in United States?

Jabra (headset) has an estimated audience of 588,305 people in United States, concentrated in California and Texas.

What is the gender split and age of Jabra (headset) fans?

26.9% of Jabra (headset) fans are female, 73.1% are male, with an average age of 39.0 years.

Which brands do Jabra (headset) fans like most?

Jabra (headset) fans show strongest brand affinity for Jaybird (189.65×), Marshall Headphones (167.8×), and Meat Loaf (41.66×) over the country average.

Where do Jabra (headset) fans live in United States?

Jabra (headset) fans in United States are most concentrated in California (reach 72,482), Texas (reach 59,756), and Florida (reach 39,975). These three regions account for the largest share of the active audience.

What other brands do Jabra (headset) fans also like?

Beyond Jabra (headset) itself, the audience over-indexes on Marshall Headphones (167.8×), Meat Loaf (41.66×), Beats Electronics (32.18×), and Noise-cancelling headphones (39.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jabra (headset). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.