Rascasse Audience Intelligence

Jabra (headset) Target Market in United States

A data profile of the people who buy, follow and care about Jabra (headset) in United States — modelled from more than twelve digital signal sources. Jabra (headset) has an estimated audience of 573,417 people in United States.

#29among Entertainment in United States#3486among Brand in United States#960in Technology & Electronics

The average Jabra (headset) fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jaybird, Marshall Headphones, Groovy (programming language), with strongest over-indexing on Jaybird (189.65× the country average).

Demographically, the Jabra (headset) audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jabra (headset) fan in United States is more male, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jaybird.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jabra (headset) profile in United States.

Audience size
573K
in United States
Gender
26.9%♀
73.1% male
Age
39.0
average years
Country rank
#33748
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jabra (headset)

26.9% are female, 73.1% are male, average age 39.0.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Jabra (headset) audience in United States
MetricValue
Female26.9%
Male73.1%
Average age39.0
Estimated audience size573,417
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Jabra (headset) audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Jabra (headset) audience comes from United States.

Worldwide audience distribution share by country for Jabra (headset)
CountryShare
United States13.1%
India11.6%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jabra (headset) audience in United States is strongest.

Fig. 05

Top regions by affinity

Jabra (headset) customers by region in United States
#RegionReachAffinity×
01Colorado~10K1.30×
02New Hampshire~3K1.28×
03Washington, District of Columbia~2K1.25×
04Minnesota~10K1.22×
05Washington~10K1.20×
06Oregon~8K1.20×
07Massachusetts~10K1.16×
08Utah~6K1.16×
09Illinois~20K1.15×
10Texas~60K1.09×
11Virginia~20K1.09×
12Arizona~10K1.08×
13Montana~2K1.08×
14California~70K1.07×
15New York~40K1.07×
16South Dakota~1K1.05×
17Alaska~1K1.05×
18Wisconsin~9K1.04×
19Idaho~3K1.04×
20North Dakota~1K1.04×
21Connecticut~6K1.03×
22Kansas~5K1.01×
23Vermont~1K1.01×
24Georgia~20K1.00×
25New Jersey~20K1.00×
26Florida~40K0.99×
27Tennessee~10K0.99×
28Iowa~5K0.99×
29Nebraska~3K0.99×
30Maine~2K0.99×
31North Carolina~20K0.98×
32Maryland~10K0.98×
33Michigan~10K0.96×
34Missouri~9K0.95×
35South Carolina~8K0.94×
36Hawaii~2K0.93×
37New Mexico~3K0.92×
38Rhode Island~2K0.91×
39Ohio~20K0.89×
40Indiana~9K0.88×
41Delaware~1K0.88×
42Nevada~5K0.87×
43Arkansas~4K0.87×
44Pennsylvania~20K0.86×
45Oklahoma~6K0.85×
46Louisiana~6K0.84×
47Alabama~7K0.82×
48Kentucky~6K0.82×
49Mississippi~4K0.78×
50West Virginia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Jabra (headset), United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jabra (headset) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jabra (headset) audience
#·InterestCategoryAffinity×
01JaybirdTechnology & Electronics189.65×
02Marshall HeadphonesTechnology & Electronics167.80×
03Iko UwaisMovies & TV79.52×
04Klipsch Audio TechnologiesTechnology & Electronics47.36×
05Audio-TechnicaTechnology & Electronics47.26×
06Harman KardonTechnology & Electronics46.45×
07Bowers & WilkinsTechnology & Electronics45.23×
08Chuck (TV series)Movies & TV44.79×
09Noise-cancelling headphonesTechnology & Electronics39.93×
10Beats ElectronicsTechnology & Electronics32.18×
11SkullcandyTechnology & Electronics28.80×
12JBLTechnology & Electronics25.93×
13Apple AirpodsTechnology & Electronics24.09×
14Groovy (programming language)Technology & Electronics23.59×
15High fidelityTechnology & Electronics19.72×
16SharksMusic & Radio17.76×
17WattpadInternet & Social Media17.17×
18HeadphonesTechnology & Electronics14.71×
19Penn Station (restaurant)Food & Beverages13.40×
20BluetoothTechnology & Electronics8.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jabra (headset) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jabra (headset) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
Price SensitivityPREMIUM1.64×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jabra (headset) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.91×
ExtroversionTHRILL0.97×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jabra (headset)'s target market in United States?

Jabra (headset)'s target market in United States covers an estimated 573,417 people, concentrated in California and Texas.

02

What is the gender split and age of Jabra (headset) customers?

26.9% of the Jabra (headset) audience are female, 73.1% are male, with an average age of 39.0 years.

03

Which brands do Jabra (headset) fans like most?

Jabra (headset) fans show strongest brand affinity for Jaybird (189.65×), Marshall Headphones (167.8×), and Groovy (programming language) (23.59×) over the country average.

04

Where do Jabra (headset) fans live in United States?

Jabra (headset) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jabra (headset) fans also like?

Beyond Jabra (headset) itself, the audience over-indexes on Marshall Headphones (167.8×), Groovy (programming language) (23.59×), Beats Electronics (32.18×), and Noise-cancelling headphones (39.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jabra (headset) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jabra (headset). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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