Apple Airpods Audience in United States
Apple Airpods has an estimated audience of 2,968,883 people in United States. 42.8% are female, 57.2% are male, average age 40.8. Top brand affinities: Indeed.com, Google Maps, Capital One, Kia Sportage, Google News.
Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (14.81× the country average). Demographically, the Apple Airpods audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Technology & Electronics · Type: Product · Subtype: Consumer electronics
Demographics of Apple Airpods fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 40.8 |
| Estimated audience size | 2,968,883 |
Audience persona
The typical Apple Airpods fan in United States is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 14.81× | Business & Career |
| Google Maps | 11.23× | Internet & Social Media |
| Capital One | 10.03× | Business & Career |
| Kia Sportage | 43.76× | Cars & Mobility |
| Google News | 12.23× | News |
| Apple Store | 16.25× | Shopping |
| CarGurus | 10.84× | Cars & Mobility |
| Enterprise Rent-A-Car | 10.07× | Cars & Mobility |
| Noise-cancelling headphones | 30.07× | Technology & Electronics |
| DeviantArt | 10.43× | Internet & Social Media |
| Beetlejuice | 6.82× | Movies & TV |
| Circle K | 9.78× | Shopping |
| Flickr | 13.69× | Internet & Social Media |
| AccuWeather | 8.28× | Home & Garden |
| Bruce Willis | 8.89× | Movies & TV |
| ICloud | 11.35× | Technology & Electronics |
| Diane Keaton | 7.5× | Movies & TV |
| DuckDuckGo | 10.97× | Internet & Social Media |
| Khan Academy | 10.04× | Business & Career |
| Honda HR-V | 29.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Family Orientation | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| United Kingdom | 15.3% |
| Germany | 8.6% |
See Apple Airpods audiences in other countries
More Consumer electronics audiences in United States
- TransUnion (5,191,845)
- Philips (3,410,470)
- Motorola (3,279,261)
- BlackBerry (2,456,253)
- Nokia (2,399,490)
How to read this data
Audience size is the estimated number of people in United States who actively search for Apple Airpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.