Apple Airpods Audience in United States
Apple Airpods has an estimated audience of 2,968,883 people in United States. 42.8% are female, 57.2% are male, average age 40.8. Top brand affinities: Elsword, Vocal harmony, Israel, Grinch, Goop.
Top brand affinities include Elsword, Vocal harmony, Israel, with strongest over-indexing on Elsword (43.76× the country average). Demographically, the Apple Airpods audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Technology & Electronics · Type: Product · Subtype: Consumer electronics
Demographics of Apple Airpods fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 40.8 |
| Estimated audience size | 2,968,883 |
Audience persona
The typical Apple Airpods fan in United States is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 43.76× | Games |
| Vocal harmony | 10.55× | Music & Radio |
| Israel | 4.31× | Travel & Leisure |
| Grinch | 7.04× | Movies & TV |
| Goop | 7.92× | Internet & Social Media |
| Historic site | 6.26× | Arts & Culture |
| Governor of Michigan | 10.69× | Politics & Society |
| Wok | 8.33× | Food & Beverages |
| Hipster | 11.42× | Politics & Society |
| Grace Slick | 10.19× | Music & Radio |
| Hibachi | 7.91× | Food & Beverages |
| Google Home | 6.42× | Technology & Electronics |
| Fairy godmother | 7.16× | Literature |
| El Paso County, Colorado | 12.04× | Travel & Leisure |
| Cherish (group) | 10.06× | Music & Radio |
| La Jolla | 7.46× | Travel & Leisure |
| headspace | 7.27× | Health |
| Mathcore | 6.07× | Music & Radio |
| No Escape (1994 film) | 8.44× | Movies & TV |
| TV Fanatic | 7.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Family Orientation | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| United Kingdom | 15.3% |
| Germany | 8.6% |
See Apple Airpods audiences in other countries
More Consumer electronics audiences in United States
- TransUnion (5,191,845)
- Philips (3,410,470)
- Motorola (3,279,261)
- BlackBerry (2,456,253)
- Nokia (2,399,490)
How to read this data
Audience size is the estimated number of people in United States who actively search for Apple Airpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.