Bowers & Wilkins Audience in United States

Bowers & Wilkins logo

Bowers & Wilkins has an estimated audience of 746,838 people in United States. 23.9% are female, 76.1% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: McIntosh Laboratory, KEF, MartinLogan, Nubert, High-end audio.

The average Bowers & Wilkins fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include McIntosh Laboratory, KEF, MartinLogan, with strongest over-indexing on McIntosh Laboratory (332.36× the country average). Demographically, the Bowers & Wilkins audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Bowers & Wilkins fans

Demographic split for Bowers & Wilkins audience in United States
MetricValue
Female23.9%
Male76.1%
Average age42.7
Estimated audience size746,838

Audience persona

The typical Bowers & Wilkins fan in United States is more male, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for McIntosh Laboratory.

Top regions in United States

Top regions ranked by reach for Bowers & Wilkins in United States
RegionReachAffinity
California122,5771.49×
Texas84,2551.31×
Florida55,2621.09×
New York54,9371.32×
Ohio30,9811.35×
Illinois30,5851.23×
Georgia25,9261.13×
New Jersey21,9441.16×
Pennsylvania21,8010.87×
North Carolina20,8710.93×
Michigan20,1011.03×
Washington19,3741.29×
Virginia18,6791.03×
Massachusetts17,1601.17×
Arizona14,1580.93×
Colorado13,9211.18×
Maryland13,7371.07×
Tennessee12,4630.83×
Indiana12,0560.88×
Missouri11,1790.93×
Alabama10,3921×
Minnesota10,2980.96×
Wisconsin9,8790.88×
Oregon9,6851.13×
South Carolina9,4010.84×
Louisiana8,8460.92×
Kentucky8,8420.94×
Connecticut7,9591.06×
Oklahoma7,5480.91×
Nevada7,1540.99×
Utah6,9031.03×
Kansas6,0591.03×
Iowa5,7720.94×
Arkansas5,1290.83×
Mississippi4,7080.77×
New Mexico3,7701.01×
Nebraska3,7150.99×
Idaho3,5470.95×
Hawaii3,4291.07×
New Hampshire2,8880.98×
Washington, District of Columbia2,7671.23×
West Virginia2,5220.73×
Montana2,1441.03×
Rhode Island2,0710.87×
Maine2,0700.77×
Delaware1,5500.75×
Alaska1,3850.87×
South Dakota1,3210.77×
North Dakota1,3150.86×
Vermont1,1040.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowers & Wilkins audience
BrandAffinityCategory
McIntosh Laboratory332.36×Technology & Electronics
KEF300.16×Technology & Electronics
MartinLogan252.3×Technology & Electronics
Nubert444.34×Technology & Electronics
High-end audio33.01×Technology & Electronics
Dynaudio272.99×Technology & Electronics
5.1 surround sound79.1×Technology & Electronics
Bang & Olufsen68.08×Technology & Electronics
Monitor Audio331.62×Technology & Electronics
7.1 surround sound61.29×Technology & Electronics
Klipsch Audio Technologies60.97×Technology & Electronics
Cambridge Audio176.41×Technology & Electronics
Stereophile102.73×Music & Radio
Marantz93.28×Technology & Electronics
Audio power amplifier22.56×Technology & Electronics
The Absolute Sound149.58×Music & Radio
Home audio24.2×Technology & Electronics
Harman Kardon53.72×Technology & Electronics
Polk Audio81.31×Technology & Electronics
Onkyo89.05×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowers & Wilkins audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
Early Adopter MentalityPOWER2.35
Design AffinityPREMIUM1.86
IndulgenceJOY1.72
Need for SecurityCONSERVATISM1.69
Family OrientationCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Bowers & Wilkins
CountryShare
United States11.3%
China9.8%
Germany9.2%

See Bowers & Wilkins audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Bowers & Wilkins have in United States?

Bowers & Wilkins has an estimated audience of 746,838 people in United States, concentrated in California and Texas.

What is the gender split and age of Bowers & Wilkins fans?

23.9% of Bowers & Wilkins fans are female, 76.1% are male, with an average age of 42.7 years.

Which brands do Bowers & Wilkins fans like most?

Bowers & Wilkins fans show strongest brand affinity for McIntosh Laboratory (332.36×), KEF (300.16×), and MartinLogan (252.3×) over the country average.

Where do Bowers & Wilkins fans live in United States?

Bowers & Wilkins fans in United States are most concentrated in California (reach 122,577), Texas (reach 84,255), and Florida (reach 55,262). These three regions account for the largest share of the active audience.

What other brands do Bowers & Wilkins fans also like?

Beyond Bowers & Wilkins itself, the audience over-indexes on KEF (300.16×), MartinLogan (252.3×), Nubert (444.34×), and High-end audio (33.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowers & Wilkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.