Rascasse Audience Intelligence

Bowers & Wilkins Target Market in United States

A data profile of the people who buy, follow and care about Bowers & Wilkins in United States — modelled from more than twelve digital signal sources. Bowers & Wilkins has an estimated audience of 742,358 people in United States.

#20among Entertainment in United States#2971among Brand in United States#849in Technology & Electronics

The average Bowers & Wilkins fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include McIntosh Laboratory, KEF, MartinLogan, with strongest over-indexing on McIntosh Laboratory (332.36× the country average).

Demographically, the Bowers & Wilkins audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bowers & Wilkins fan in United States is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for McIntosh Laboratory.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowers & Wilkins profile in United States.

Audience size
742K
in United States
Gender
23.9%♀
76.1% male
Age
42.7
average years
Country rank
#28810
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bowers & Wilkins

23.9% are female, 76.1% are male, average age 42.7.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Bowers & Wilkins audience in United States
MetricValue
Female23.9%
Male76.1%
Average age42.7
Estimated audience size742,358
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Bowers & Wilkins audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4920%
50+30%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Bowers & Wilkins audience comes from United States.

Worldwide audience distribution share by country for Bowers & Wilkins
CountryShare
United States11.1%
China9.7%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowers & Wilkins audience in United States is strongest.

Fig. 05

Top regions by affinity

Bowers & Wilkins customers by region in United States
#RegionReachAffinity×
01California~100K1.40×
02Washington~20K1.27×
03New York~50K1.26×
04Ohio~30K1.25×
05Texas~80K1.22×
06Washington, District of Columbia~3K1.20×
07Illinois~30K1.16×
08Colorado~10K1.14×
09New Jersey~20K1.12×
10Massachusetts~20K1.11×
11Oregon~9K1.08×
12Georgia~20K1.07×
13Hawaii~3K1.07×
14Florida~50K1.06×
15Maryland~10K1.06×
16Connecticut~8K1.05×
17Nebraska~4K1.04×
18Virginia~20K1.03×
19Nevada~7K1.03×
20Utah~7K1.03×
21Kansas~6K1.03×
22Montana~2K1.03×
23New Mexico~4K1.02×
24New Hampshire~3K1.02×
25Alabama~10K1.01×
26Michigan~20K1.00×
27Alaska~2K0.99×
28North Dakota~2K0.98×
29Arizona~10K0.96×
30Idaho~4K0.96×
31Iowa~6K0.94×
32Missouri~10K0.93×
33Minnesota~10K0.93×
34Louisiana~9K0.93×
35Arkansas~6K0.93×
36Oklahoma~8K0.92×
37Vermont~1K0.92×
38Kentucky~9K0.91×
39North Carolina~20K0.90×
40Indiana~10K0.89×
41Wisconsin~10K0.89×
42Rhode Island~2K0.89×
43South Dakota~2K0.89×
44Pennsylvania~20K0.86×
45South Carolina~10K0.86×
46Maine~2K0.85×
47Delaware~2K0.85×
48Tennessee~10K0.83×
49Mississippi~5K0.82×
50West Virginia~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Bowers & Wilkins, United States
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowers & Wilkins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowers & Wilkins audience
#·InterestCategoryAffinity×
01NubertTechnology & Electronics444.34×
02McIntosh LaboratoryTechnology & Electronics332.36×
03Monitor AudioTechnology & Electronics331.62×
04KEFTechnology & Electronics300.16×
05DynaudioTechnology & Electronics272.99×
06MartinLoganTechnology & Electronics252.30×
07Cambridge AudioTechnology & Electronics176.41×
08The Absolute SoundMusic & Radio149.58×
09StereophileMusic & Radio102.73×
10MarantzTechnology & Electronics93.28×
11OnkyoTechnology & Electronics89.05×
12Polk AudioTechnology & Electronics81.31×
135.1 surround soundTechnology & Electronics79.10×
14Bang & OlufsenTechnology & Electronics68.08×
157.1 surround soundTechnology & Electronics61.29×
16Klipsch Audio TechnologiesTechnology & Electronics60.97×
17Harman KardonTechnology & Electronics53.72×
18High-end audioTechnology & Electronics33.01×
19Home audioTechnology & Electronics24.20×
20Audio power amplifierTechnology & Electronics22.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowers & Wilkins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowers & Wilkins audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.73×
Early Adopter MentalityPOWER2.55×
Luxury OrientationPREMIUM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowers & Wilkins audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
MindfulnessBALANCE0.88×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bowers & Wilkins's target market in United States?

Bowers & Wilkins's target market in United States covers an estimated 742,358 people, concentrated in California and Texas.

02

What is the gender split and age of Bowers & Wilkins customers?

23.9% of the Bowers & Wilkins audience are female, 76.1% are male, with an average age of 42.7 years.

03

Which brands do Bowers & Wilkins fans like most?

Bowers & Wilkins fans show strongest brand affinity for McIntosh Laboratory (332.36×), KEF (300.16×), and MartinLogan (252.3×) over the country average.

04

Where do Bowers & Wilkins fans live in United States?

Bowers & Wilkins fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bowers & Wilkins fans also like?

Beyond Bowers & Wilkins itself, the audience over-indexes on KEF (300.16×), MartinLogan (252.3×), Nubert (444.34×), and High-end audio (33.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Bowers & Wilkins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowers & Wilkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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