Rascasse Audience Intelligence

McIntosh Laboratory Target Market in United States

A data profile of the people who buy, follow and care about McIntosh Laboratory in United States — modelled from more than twelve digital signal sources. McIntosh Laboratory has an estimated audience of 300,312 people in United States.

#35among Entertainment in United States#5006among Brand in United States#1225in Technology & Electronics

The average McIntosh Laboratory fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bowers & Wilkins, Peter Thiel, High-end audio, with strongest over-indexing on Bowers & Wilkins (332.36× the country average).

Demographically, the McIntosh Laboratory audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Luxury Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McIntosh Laboratory fan in United States is more male, around 46.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Bowers & Wilkins.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McIntosh Laboratory profile in United States.

Audience size
300K
in United States
Gender
12.7%♀
87.3% male
Age
46.4
average years
Country rank
#48370
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of McIntosh Laboratory

12.7% are female, 87.3% are male, average age 46.4.

Fig. 02

Gender split

12.7%
Female
87.3%
Male
Demographic split for McIntosh Laboratory audience in United States
MetricValue
Female12.7%
Male87.3%
Average age46.4
Estimated audience size300,312
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the McIntosh Laboratory audience in United States
Age bracketShare%
16-199%
20-2911%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

41.0%

of the worldwide McIntosh Laboratory audience comes from United States.

Worldwide audience distribution share by country for McIntosh Laboratory
CountryShare
United States41.0%
Italy11.1%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McIntosh Laboratory audience in United States is strongest.

Fig. 05

Top regions by affinity

McIntosh Laboratory customers by region in United States
#RegionReachAffinity×
01Arkansas~9K3.48×
02New Mexico~3K2.19×
03South Dakota~1K2.07×
04Alabama~9K2.06×
05North Dakota~1K1.70×
06Georgia~10K1.57×
07Minnesota~6K1.47×
08Oklahoma~4K1.28×
09Florida~20K1.23×
10New York~20K1.05×
11Colorado~5K1.03×
12Alaska<1K1.00×
13Virginia~7K0.98×
14Washington~6K0.98×
15California~30K0.96×
16Illinois~9K0.96×
17New Hampshire~1K0.95×
18Michigan~7K0.94×
19Wisconsin~4K0.93×
20Oregon~3K0.93×
21Ohio~8K0.92×
22Maine<1K0.92×
23Connecticut~3K0.90×
24Montana<1K0.90×
25Vermont<1K0.90×
26Arizona~5K0.89×
27Massachusetts~5K0.85×
28Nevada~2K0.84×
29Delaware<1K0.83×
30Missouri~4K0.82×
31Kansas~2K0.82×
32West Virginia~1K0.82×
33Washington, District of Columbia<1K0.82×
34Rhode Island<1K0.81×
35Hawaii~1K0.80×
36New Jersey~6K0.79×
37Mississippi~2K0.79×
38Tennessee~5K0.78×
39Iowa~2K0.78×
40Utah~2K0.77×
41Texas~20K0.76×
42North Carolina~7K0.76×
43Kentucky~3K0.76×
44Idaho~1K0.76×
45Louisiana~3K0.75×
46Nebraska~1K0.75×
47Maryland~4K0.73×
48Pennsylvania~7K0.72×
49Indiana~4K0.72×
50South Carolina~3K0.72×
Fig. 06

Affinity by region

Affinity by region — McIntosh Laboratory, United States
0.72×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McIntosh Laboratory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McIntosh Laboratory audience
#·InterestCategoryAffinity×
01Bowers & WilkinsTechnology & Electronics332.36×
02Dolby AtmosMusic & Radio84.57×
03Porter AirlinesTravel & Leisure64.26×
04MarantzTechnology & Electronics54.90×
05Harman KardonTechnology & Electronics42.63×
06Jeremy IronsMovies & TV42.55×
07Cora (hypermarket)Shopping40.51×
08Peter ThielBusiness & Career36.03×
09High-end audioTechnology & Electronics32.19×
10Vera FarmigaMovies & TV25.35×
11Bang & OlufsenTechnology & Electronics24.03×
12Leonard NimoyMovies & TV23.52×
13WaterworldMovies & TV20.00×
14DiscogsMusic & Radio18.00×
15Audio-TechnicaTechnology & Electronics17.14×
16TurntablismMusic & Radio13.42×
17Surround soundTechnology & Electronics10.07×
18Home cinemaTechnology & Electronics8.70×
19Micro CenterShopping7.30×
20Vinyl RecordsMusic & Radio4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McIntosh Laboratory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McIntosh Laboratory audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.93×
Need for SecurityCONSERVATISM1.82×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McIntosh Laboratory audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.72×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is McIntosh Laboratory's target market in United States?

McIntosh Laboratory's target market in United States covers an estimated 300,312 people, concentrated in California and Florida.

02

What is the gender split and age of McIntosh Laboratory customers?

12.7% of the McIntosh Laboratory audience are female, 87.3% are male, with an average age of 46.4 years.

03

Which brands do McIntosh Laboratory fans like most?

McIntosh Laboratory fans show strongest brand affinity for Bowers & Wilkins (332.36×), Peter Thiel (36.03×), and High-end audio (32.19×) over the country average.

04

Where do McIntosh Laboratory fans live in United States?

McIntosh Laboratory fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do McIntosh Laboratory fans also like?

Beyond McIntosh Laboratory itself, the audience over-indexes on Peter Thiel (36.03×), High-end audio (32.19×), Dolby Atmos (84.57×), and Jeremy Irons (42.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See McIntosh Laboratory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for McIntosh Laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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