McIntosh Laboratory Audience in United States

McIntosh Laboratory logo

McIntosh Laboratory has an estimated audience of 296,511 people in United States. 12.7% are female, 87.3% are male, average age 46.4. Top regions: California, Florida, Texas. Top brand affinities: Bowers & Wilkins, Peter Thiel, Dolby Atmos, High-end audio, Porter Airlines.

The average McIntosh Laboratory fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bowers & Wilkins, Peter Thiel, Dolby Atmos, with strongest over-indexing on Bowers & Wilkins (183.57× the country average). Demographically, the McIntosh Laboratory audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of McIntosh Laboratory fans

Demographic split for McIntosh Laboratory audience in United States
MetricValue
Female12.7%
Male87.3%
Average age46.4
Estimated audience size296,511

Audience persona

The typical McIntosh Laboratory fan in United States is more male, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for Bowers & Wilkins.

Top regions in United States

Top regions ranked by reach for McIntosh Laboratory in United States
RegionReachAffinity
California36,4401.12×
Florida22,6491.13×
Texas22,2940.87×
New York20,6051.24×
Georgia13,8891.52×
Illinois10,8251.1×
Ohio9,3191.02×
Arkansas9,3053.81×
Michigan8,1371.05×
Pennsylvania7,7600.78×
North Carolina7,6590.86×
Virginia7,1730.99×
New Jersey6,5760.87×
Washington6,3521.07×
Arizona5,8070.96×
Massachusetts5,5610.95×
Colorado5,4971.18×
Alabama5,3571.29×
Minnesota4,8951.15×
Oklahoma4,7651.45×
Tennessee4,6290.78×
Missouri4,2800.9×
Wisconsin4,1380.93×
Indiana4,0300.74×
Maryland4,0190.79×
Oregon3,4451.01×
South Carolina3,0110.68×
Connecticut2,9180.98×
Kentucky2,8800.77×
Louisiana2,8160.74×
Nevada2,5820.9×
New Mexico2,3341.57×
Utah2,0130.76×
Kansas1,9790.85×
Iowa1,8450.76×
Mississippi1,5600.64×
New Hampshire1,0930.94×
South Dakota1,0731.57×
Maine9940.94×
North Dakota9601.58×
Nebraska9470.64×
Idaho9190.62×
West Virginia8800.64×
Hawaii8660.68×
Washington, District of Columbia7220.81×
Montana7100.86×
Rhode Island6700.71×
Delaware5730.7×
Alaska4580.72×
Vermont4090.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McIntosh Laboratory audience
BrandAffinityCategory
Bowers & Wilkins183.57×Technology & Electronics
Peter Thiel31.96×Business & Career
Dolby Atmos83.43×Music & Radio
High-end audio29.18×Technology & Electronics
Porter Airlines60.11×Travel & Leisure
Jeremy Irons29×Movies & TV
Micro Center9.33×Shopping
Subwoofer21.99×Technology & Electronics
Cora (hypermarket)58.7×Shopping
Kia Sportage21.54×Cars & Mobility
Home cinema10.69×Technology & Electronics
Discogs17.96×Music & Radio
Vera Farmiga17.42×Movies & TV
Capital One3.43×Business & Career
Waterworld20×Movies & TV
Vinyl Records6.29×Music & Radio
Leonard Nimoy19.76×Movies & TV
JL Audio32.57×Technology & Electronics
Audio-Technica19.53×Technology & Electronics
AutoZone3×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McIntosh Laboratory audience
TraitClusterScore
Design AffinityPREMIUM2.56
Luxury OrientationPREMIUM2.5
Early Adopter MentalityPOWER1.94
Quality AwarenessPREMIUM1.87
Convenience OrientationPREMIUM1.64
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for McIntosh Laboratory
CountryShare
United States41.0%
Italy11.0%
Germany7.2%

See McIntosh Laboratory audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does McIntosh Laboratory have in United States?

McIntosh Laboratory has an estimated audience of 296,511 people in United States, concentrated in California and Florida.

What is the gender split and age of McIntosh Laboratory fans?

12.7% of McIntosh Laboratory fans are female, 87.3% are male, with an average age of 46.4 years.

Which brands do McIntosh Laboratory fans like most?

McIntosh Laboratory fans show strongest brand affinity for Bowers & Wilkins (183.57×), Peter Thiel (31.96×), and Dolby Atmos (83.43×) over the country average.

Where do McIntosh Laboratory fans live in United States?

McIntosh Laboratory fans in United States are most concentrated in California (reach 36,440), Florida (reach 22,649), and Texas (reach 22,294). These three regions account for the largest share of the active audience.

What other brands do McIntosh Laboratory fans also like?

Beyond McIntosh Laboratory itself, the audience over-indexes on Peter Thiel (31.96×), Dolby Atmos (83.43×), High-end audio (29.18×), and Porter Airlines (60.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McIntosh Laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.