Surround sound Audience in United States

Surround sound logo

Surround sound has an estimated audience of 5,105,051 people in United States. 42.1% are female, 57.9% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: DVD player, Electronics, Home theater PC, AV receiver, High fidelity.

The average Surround sound fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include DVD player, Electronics, Home theater PC, with strongest over-indexing on DVD player (20.95× the country average). Demographically, the Surround sound audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Surround sound fans

Demographic split for Surround sound audience in United States
MetricValue
Female42.1%
Male57.9%
Average age40.5
Estimated audience size5,105,051

Audience persona

The typical Surround sound fan in United States is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for DVD player.

Top regions in United States

Top regions ranked by reach for Surround sound in United States
RegionReachAffinity
Texas506,1401.15×
California490,0940.87×
Florida308,7980.89×
New York232,4720.81×
Pennsylvania194,6361.13×
Ohio178,1701.13×
Georgia176,7531.12×
Illinois164,0130.96×
North Carolina161,2381.05×
Michigan142,5841.07×
Tennessee123,2051.2×
Virginia121,7170.98×
Arizona116,2821.12×
Indiana107,9401.16×
New Jersey105,3190.81×
Alabama103,2971.45×
Missouri98,7281.2×
Louisiana92,9131.41×
Washington90,5830.88×
Massachusetts84,2850.84×
Colorado79,2860.99×
South Carolina77,4461.01×
Wisconsin75,1510.98×
Maryland75,1400.86×
Kentucky73,3861.15×
Oklahoma71,1521.26×
Minnesota63,8690.87×
Arkansas55,8761.33×
Mississippi54,3791.29×
Oregon53,1850.91×
Kansas47,9601.19×
Iowa45,7681.09×
Connecticut43,5740.85×
Nevada41,7570.85×
Utah33,7590.74×
New Mexico29,9541.17×
West Virginia29,7481.25×
Nebraska24,6570.96×
Idaho23,4750.92×
Maine20,2141.11×
Hawaii16,4610.75×
New Hampshire16,0440.8×
Rhode Island13,7710.85×
Montana11,2930.8×
Washington, District of Columbia11,1300.73×
South Dakota10,4500.89×
Delaware10,4050.74×
North Dakota9,9480.95×
Alaska9,7160.89×
Wyoming7,0010.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surround sound audience
BrandAffinityCategory
DVD player20.95×Technology & Electronics
Electronics3.33×Technology & Electronics
Home theater PC18.91×Technology & Electronics
AV receiver26.22×Technology & Electronics
High fidelity11.28×Technology & Electronics
Online shopping1.75×Shopping
G&L Musical Instruments9.38×Music & Radio
Home video9.22×Movies & TV
Fitness and wellness1.55×Sports
Food1.55×Food & Beverages
Business1.66×Business & Career
Projectors8.43×Technology & Electronics
Personal finance1.69×Business & Career
United States1.62×Travel & Leisure
Family1.56×Kids & Family
Transport2.02×Cars & Mobility
Audio power amplifier8.37×Technology & Electronics
Blu-ray Disc4.28×Technology & Electronics
Recreation2.11×Travel & Leisure
Urban horticulture7.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surround sound audience
TraitClusterScore
Quality AwarenessPREMIUM2.68
Family OrientationCONSERVATISM1.39
Convenience OrientationPREMIUM1.39
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.28
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Surround sound
CountryShare
United States23.4%
Germany8.8%
Italy6.2%

See Surround sound audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Surround sound have in United States?

Surround sound has an estimated audience of 5,105,051 people in United States, concentrated in Texas and California.

What is the gender split and age of Surround sound fans?

42.1% of Surround sound fans are female, 57.9% are male, with an average age of 40.5 years.

Which brands do Surround sound fans like most?

Surround sound fans show strongest brand affinity for DVD player (20.95×), Electronics (3.33×), and Home theater PC (18.91×) over the country average.

Where do Surround sound fans live in United States?

Surround sound fans in United States are most concentrated in Texas (reach 506,140), California (reach 490,094), and Florida (reach 308,798). These three regions account for the largest share of the active audience.

What other brands do Surround sound fans also like?

Beyond Surround sound itself, the audience over-indexes on Electronics (3.33×), Home theater PC (18.91×), AV receiver (26.22×), and High fidelity (11.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surround sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.