Rascasse Audience Intelligence

Projectors Audience in United States

A data profile of the people who buy, follow and care about Projectors in United States — modelled from more than twelve digital signal sources. Projectors has an estimated audience of 5,162,714 people in United States.

#3701among Topic in United States#281in Technology & Electronics

The average Projectors fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Portable media players, GPS devices, Network storage, with strongest over-indexing on Portable media players (35.13× the country average).

Demographically, the Projectors audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Projectors fan in United States is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Portable media players.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Projectors profile in United States.

Audience size
5.2M
in United States
Gender
36.8%♀
63.2% male
Age
40.9
average years
Country rank
#6490
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Projectors fans

36.8% are female, 63.2% are male, average age 40.9.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Projectors audience in United States
MetricValue
Female36.8%
Male63.2%
Average age40.9
Estimated audience size5,162,714
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Projectors audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Projectors audience comes from United States.

Worldwide audience distribution share by country for Projectors
CountryShare
United States9.9%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Projectors audience in United States is strongest.

Fig. 05

Top regions by affinity

Projectors fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.25×
02Alabama~90K1.24×
03Georgia~200K1.23×
04Louisiana~80K1.23×
05Mississippi~50K1.23×
06Arkansas~50K1.17×
07California~600K1.12×
08Tennessee~100K1.10×
09Oklahoma~60K1.10×
10Illinois~200K1.09×
11Indiana~100K1.09×
12Missouri~90K1.09×
13Kansas~40K1.09×
14Kentucky~70K1.08×
15Nebraska~30K1.07×
16New Mexico~30K1.06×
17Ohio~200K1.04×
18North Carolina~200K1.03×
19Michigan~100K1.03×
20Arizona~100K1.01×
21Washington~100K1.01×
22South Carolina~80K1.01×
23North Dakota~10K1.01×
24Iowa~40K1.00×
25West Virginia~20K1.00×
26Montana~10K1.00×
27New York~300K0.99×
28Pennsylvania~200K0.99×
29Oregon~60K0.99×
30Utah~50K0.99×
31Virginia~100K0.97×
32South Dakota~10K0.97×
33Minnesota~70K0.96×
34Idaho~20K0.94×
35Alaska~10K0.93×
36New Jersey~100K0.92×
37Colorado~80K0.92×
38Nevada~50K0.92×
39Maryland~80K0.91×
40Wisconsin~70K0.91×
41Florida~300K0.89×
42Connecticut~50K0.89×
43Maine~20K0.89×
44Washington, District of Columbia~10K0.89×
45Massachusetts~90K0.88×
46Delaware~10K0.87×
47Rhode Island~10K0.86×
48Hawaii~20K0.84×
49New Hampshire~20K0.81×
50Vermont~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Projectors, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Projectors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Projectors audience
#·InterestCategoryAffinity×
01Portable media playersTechnology & Electronics35.13×
02AV receiverTechnology & Electronics25.91×
03Network storageTechnology & Electronics22.65×
04GPS devicesTechnology & Electronics19.33×
05Computer architectureTechnology & Electronics15.11×
06Display deviceTechnology & Electronics10.22×
07CamcordersTechnology & Electronics8.77×
08Hard drivesTechnology & Electronics7.42×
09Computer data storageTechnology & Electronics7.40×
10E-book readersTechnology & Electronics6.94×
11Audio equipmentTechnology & Electronics6.73×
12Computer memoryTechnology & Electronics5.45×
13Computer processorsTechnology & Electronics4.12×
14Desktop computersTechnology & Electronics3.84×
15Projection screenTechnology & Electronics3.60×
16Google MapsInternet & Social Media3.53×
17Tesla SuperchargerCars & Mobility3.42×
18Video gamesGames1.83×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Projectors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Projectors audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.75×
Price SensitivityPREMIUM1.71×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Projectors audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.83×
TraditionCONSERVATISM0.90×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Projectors have in United States?

Projectors has an estimated audience of 5,162,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Projectors fans?

36.8% of Projectors fans are female, 63.2% are male, with an average age of 40.9 years.

03

Which brands do Projectors fans like most?

Projectors fans show strongest brand affinity for Portable media players (35.13×), GPS devices (19.33×), and Network storage (22.65×) over the country average.

04

Where do Projectors fans live in United States?

Projectors fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Projectors fans also like?

Beyond Projectors itself, the audience over-indexes on GPS devices (19.33×), Network storage (22.65×), Display device (10.22×), and E-book readers (6.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Projectors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Projectors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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