Display device Audience in United States
A data profile of the people who buy, follow and care about Display device in United States — modelled from more than twelve digital signal sources. Display device has an estimated audience of 12,200,441 people in United States.
The average Display device fan in United States is 44.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Projectors, E-book readers, Incandescent light bulb, with strongest over-indexing on Projectors (10.22× the country average).
Demographically, the Display device audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Display device fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Projectors.
At a glance
The key figures that characterise the Display device profile in United States.
Search interest · 12-month trend
Demographics of Display device fans
38.7% are female, 61.3% are male, average age 44.4.
Gender split
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 44.4 |
| Estimated audience size | 12,200,441 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
Geography
Where the Display device audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~400K | 1.84× | |
| 02 | Alaska | ~30K | 1.32× | |
| 03 | Vermont | ~30K | 1.25× | |
| 04 | South Dakota | ~30K | 1.23× | |
| 05 | North Dakota | ~30K | 1.22× | |
| 06 | West Virginia | ~60K | 1.13× | |
| 07 | Montana | ~40K | 1.13× | |
| 08 | Hawaii | ~60K | 1.11× | |
| 09 | Rhode Island | ~40K | 1.09× | |
| 10 | Delaware | ~40K | 1.09× | |
| 11 | Maine | ~50K | 1.06× | |
| 12 | Nebraska | ~60K | 1.04× | |
| 13 | Idaho | ~60K | 1.04× | |
| 14 | New Hampshire | ~50K | 1.04× | |
| 15 | Mississippi | ~100K | 1.03× | |
| 16 | New Mexico | ~60K | 1.03× | |
| 17 | Kansas | ~100K | 1.02× | |
| 18 | Arkansas | ~100K | 1.00× | |
| 19 | Washington, District of Columbia | ~40K | 1.00× | |
| 20 | Iowa | ~100K | 0.98× | |
| 21 | Kentucky | ~100K | 0.97× | |
| 22 | Louisiana | ~200K | 0.96× | |
| 23 | Oklahoma | ~100K | 0.96× | |
| 24 | Nevada | ~100K | 0.95× | |
| 25 | Utah | ~100K | 0.94× | |
| 26 | Connecticut | ~100K | 0.93× | |
| 27 | Alabama | ~200K | 0.92× | |
| 28 | Missouri | ~200K | 0.91× | |
| 29 | South Carolina | ~200K | 0.91× | |
| 30 | Oregon | ~100K | 0.91× | |
| 31 | Wisconsin | ~200K | 0.89× | |
| 32 | Indiana | ~200K | 0.88× | |
| 33 | Minnesota | ~200K | 0.88× | |
| 34 | Tennessee | ~200K | 0.87× | |
| 35 | Maryland | ~200K | 0.87× | |
| 36 | Virginia | ~300K | 0.86× | |
| 37 | Arizona | ~200K | 0.86× | |
| 38 | Massachusetts | ~200K | 0.85× | |
| 39 | Washington | ~200K | 0.84× | |
| 40 | Michigan | ~300K | 0.83× | |
| 41 | New Jersey | ~300K | 0.83× | |
| 42 | Ohio | ~300K | 0.81× | |
| 43 | Georgia | ~300K | 0.81× | |
| 44 | North Carolina | ~300K | 0.81× | |
| 45 | Pennsylvania | ~300K | 0.79× | |
| 46 | Illinois | ~300K | 0.78× | |
| 47 | New York | ~500K | 0.71× | |
| 48 | Florida | ~600K | 0.70× | |
| 49 | Texas | ~700K | 0.67× | |
| 50 | California | ~900K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Display device audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 10.22× | ||
| 02 | Incandescent light bulb | Home & Garden | 7.84× | ||
| 03 | The Salvation Army | Politics & Society | 6.89× | ||
| 04 | Mobile phone accessories | Technology & Electronics | 5.90× | ||
| 05 | Computer data storage | Technology & Electronics | 5.85× | ||
| 06 | Calculator | Business & Career | 5.59× | ||
| 07 | Wireless speakers | Technology & Electronics | 5.34× | ||
| 08 | Web server | Technology & Electronics | 4.28× | ||
| 09 | E-book readers | Technology & Electronics | 4.20× | ||
| 10 | Optical fiber | Technology & Electronics | 3.68× | ||
| 11 | LED lamp | Home & Garden | 3.09× | ||
| 12 | Computer hardware | Technology & Electronics | 2.11× | ||
| 13 | Risk management | Business & Career | 2.07× | ||
| 14 | Innovation | Business & Career | 1.93× | ||
| 15 | Chuck Norris | Movies & TV | 1.79× | ||
| 16 | Radio | Technology & Electronics | 1.61× | ||
| 17 | Android (operating system) | Technology & Electronics | 1.57× | ||
| 18 | Game consoles | Technology & Electronics | 1.56× | ||
| 19 | United Parcel Service | Business & Career | 1.55× | ||
| 20 | Ace Hardware | Home & Garden | 1.52× |
Personality of the Display device audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Pet Ownership | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Frequently asked questions
How many fans does Display device have in United States?
Display device has an estimated audience of 12,200,441 people in United States, concentrated in California and Texas.
What is the gender split and age of Display device fans?
38.7% of Display device fans are female, 61.3% are male, with an average age of 44.4 years.
Which brands do Display device fans like most?
Display device fans show strongest brand affinity for Projectors (10.22×), E-book readers (4.2×), and Incandescent light bulb (7.84×) over the country average.
Where do Display device fans live in United States?
Display device fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Display device fans also like?
Beyond Display device itself, the audience over-indexes on E-book readers (4.2×), Incandescent light bulb (7.84×), Computer data storage (5.85×), and Web server (4.28×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in United States
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See Display device audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Display device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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