Rascasse Audience Intelligence

Display device Audience in United Kingdom

A data profile of the people who buy, follow and care about Display device in United Kingdom — modelled from more than twelve digital signal sources. Display device has an estimated audience of 3,279,684 people in United Kingdom.

The average Display device fan in United Kingdom is 46.9 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Wikipedia, Office supplies, Breaking news, with strongest over-indexing on Wikipedia (6.27× the country average).

Demographically, the Display device audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Display device fan in United Kingdom is balanced, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Display device profile in United Kingdom.

Audience size
3.3M
in United Kingdom
Gender
45.0%
55.0% male
Age
46.9
average years
Country rank
#2231
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Display device fans

45.0% are female, 55.0% are male, average age 46.9.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Display device audience in United Kingdom
MetricValue
Female45.0%
Male55.0%
Average age46.9
Estimated audience size3,279,684
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Display device audience in United Kingdom
Age bracketShare%
16-195%
20-2913%
30-3918%
40-4924%
50+39%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Display device audience comes from United Kingdom.

Worldwide audience distribution share by country for Display device
CountryShare
United States18.3%
India7.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Display device audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Display device fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Wales~200K1.11×
02South West~300K1.05×
03East Midlands~200K1.04×
04North East~100K1.04×
05Yorkshire and the Humber~300K1.01×
06Northern Ireland~100K1.01×
07South East~400K1.00×
08North West~300K0.95×
09East of England~300K0.95×
10Scotland~300K0.95×
11West Midlands~100K0.94×
12England~2.5M0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Display device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Display device audience
#·InterestCategoryAffinity×
01Office suppliesBusiness & Career10.61×
02OLEDTechnology & Electronics8.02×
03HertzCars & Mobility6.96×
04WikipediaInternet & Social Media6.27×
05LED lampHome & Garden5.58×
06ProjectorsTechnology & Electronics5.53×
07CalculatorBusiness & Career5.32×
08Battery chargerHome & Garden5.29×
09Alexandra DaddarioMovies & TV4.37×
10Sketch comedyMovies & TV3.53×
11Risk managementBusiness & Career2.96×
12EurostarCars & Mobility2.90×
13Breaking newsMovies & TV2.79×
14Microwave ovenHome & Garden2.57×
15Google DriveTechnology & Electronics2.37×
16EssoCars & Mobility2.28×
17EBayShopping2.20×
18Life insuranceBusiness & Career2.18×
19EnergyHome & Garden2.08×
20Home AppliancesHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Display device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Display device audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.80×
Convenience OrientationPREMIUM1.54×
Early Adopter MentalityPOWER1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Display device audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Sports ActivityPOWER0.78×
Luxury OrientationPREMIUM0.80×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Display device have in United Kingdom?

Display device has an estimated audience of 3,279,684 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Display device fans?

45.0% of Display device fans are female, 55.0% are male, with an average age of 46.9 years.

03

Which brands do Display device fans like most?

Display device fans show strongest brand affinity for Wikipedia (6.27×), Office supplies (10.61×), and Breaking news (2.79×) over the country average.

04

Where do Display device fans live in United Kingdom?

Display device fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Display device fans also like?

Beyond Display device itself, the audience over-indexes on Office supplies (10.61×), Breaking news (2.79×), LED lamp (5.58×), and EBay (2.2×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Display device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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