The Salvation Army Audience in United States

The Salvation Army logo

The Salvation Army has an estimated audience of 2,181,727 people in United States. 68.6% are female, 31.4% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Dead Rising, Left 4 Dead (series), Resident Evil 5, Minecraft: Story Mode, Dead Rising 2.

The average The Salvation Army fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dead Rising, Left 4 Dead (series), Resident Evil 5, with strongest over-indexing on Dead Rising (296.06× the country average). Demographically, the The Salvation Army audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of The Salvation Army fans

Demographic split for The Salvation Army audience in United States
MetricValue
Female68.6%
Male31.4%
Average age44.9
Estimated audience size2,181,727

Audience persona

The typical The Salvation Army fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Dead Rising.

Top regions in United States

Top regions ranked by reach for The Salvation Army in United States
RegionReachAffinity
California284,9731.19×
Texas190,6331.02×
Florida189,2311.28×
New York146,3771.2×
Illinois102,2571.41×
Georgia101,4601.51×
Michigan100,8151.77×
North Carolina85,6441.3×
Ohio80,1731.19×
Pennsylvania78,4051.07×
Virginia60,1761.13×
Massachusetts52,7831.23×
Washington46,0631.05×
Arizona45,6981.03×
Tennessee43,4010.99×
New Jersey42,2740.76×
Maryland40,1351.07×
Indiana39,5110.99×
South Carolina37,8131.15×
Minnesota37,8111.21×
Oklahoma36,8871.52×
Nevada36,4121.73×
Wisconsin35,4251.08×
Colorado34,1680.99×
Missouri33,6630.96×
Alabama26,8750.88×
Louisiana26,5580.94×
Kentucky24,9560.91×
Oregon20,8390.83×
Connecticut18,9570.87×
Iowa17,3290.96×
Kansas16,6920.97×
Arkansas16,3380.91×
Mississippi15,5320.86×
Nebraska12,9611.18×
Hawaii9,6951.03×
Utah9,3480.48×
New Mexico8,7080.8×
New Hampshire7,2850.85×
West Virginia7,1510.7×
Idaho6,8960.63×
Rhode Island6,3900.92×
Delaware6,3501.05×
Maine5,9100.76×
Washington, District of Columbia5,7810.88×
South Dakota3,4180.68×
Montana3,2480.54×
Alaska3,0940.66×
Vermont2,9770.78×
North Dakota2,6510.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Salvation Army audience
BrandAffinityCategory
Dead Rising296.06×Games
Left 4 Dead (series)252.44×
Resident Evil 5162.69×Games
Minecraft: Story Mode255.31×Games
Dead Rising 2294.34×Games
Killing Floor (video game)187.18×Games
DayZ (video game)167.63×Games
Resident Evil 2100.98×Games
Resident Evil 3: Nemesis106.01×Games
Left 4 Dead 2208.87×Games
7 Days to Die209.12×Games
Middle-earth: Shadow of Mordor208.87×Games
Titanfall155.89×Games
Warframe86.71×Games
Marvel Zombies133.68×Games
Resident Evil 452.88×Games
PC/Computing161.2×News
Plague Inc.179.11×Games
Far Cry50.72×Games
Major League Gaming58.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Salvation Army audience
TraitClusterScore
Community OrientationOPEN1.56
Family OrientationCONSERVATISM1.47
Need for SecurityCONSERVATISM1.41
SpiritualityBALANCE1.29
SustainabilityBALANCE1.28
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for The Salvation Army
CountryShare
United States51.9%
United Kingdom15.4%
Australia7.8%

See The Salvation Army audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does The Salvation Army have in United States?

The Salvation Army has an estimated audience of 2,181,727 people in United States, concentrated in California and Texas.

What is the gender split and age of The Salvation Army fans?

68.6% of The Salvation Army fans are female, 31.4% are male, with an average age of 44.9 years.

Which brands do The Salvation Army fans like most?

The Salvation Army fans show strongest brand affinity for Dead Rising (296.06×), Left 4 Dead (series) (252.44×), and Resident Evil 5 (162.69×) over the country average.

Where do The Salvation Army fans live in United States?

The Salvation Army fans in United States are most concentrated in California (reach 284,973), Texas (reach 190,633), and Florida (reach 189,231). These three regions account for the largest share of the active audience.

What other brands do The Salvation Army fans also like?

Beyond The Salvation Army itself, the audience over-indexes on Left 4 Dead (series) (252.44×), Resident Evil 5 (162.69×), Minecraft: Story Mode (255.31×), and Dead Rising 2 (294.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Salvation Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.