Rascasse Audience Intelligence

The Salvation Army Audience in United States

A data profile of the people who buy, follow and care about The Salvation Army in United States — modelled from more than twelve digital signal sources. The Salvation Army has an estimated audience of 2,167,910 people in United States.

#83among NGO / Political Party in United States#853in Politics & Society

The average The Salvation Army fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Dead Rising, Left 4 Dead (series), Resident Evil 5, with strongest over-indexing on Dead Rising (296.06× the country average).

Demographically, the The Salvation Army audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Salvation Army fan in United States is more female, around 44.9 years old, with strong Social Media Usage tendencies and a notable affinity for Dead Rising.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Salvation Army profile in United States.

Audience size
2.2M
in United States
Gender
68.6%♀
31.4% male
Age
44.9
average years
Country rank
#13367
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Salvation Army fans

68.6% are female, 31.4% are male, average age 44.9.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for The Salvation Army audience in United States
MetricValue
Female68.6%
Male31.4%
Average age44.9
Estimated audience size2,167,910
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the The Salvation Army audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3917%
40-4922%
50+36%
Fig. 04

Worldwide distribution

49.4%

of the worldwide The Salvation Army audience comes from United States.

Worldwide audience distribution share by country for The Salvation Army
CountryShare
United States49.4%
United Kingdom14.9%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Salvation Army audience in United States is strongest.

Fig. 05

Top regions by affinity

The Salvation Army fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K2.64×
02Michigan~100K2.02×
03Vermont~6K1.63×
04Georgia~100K1.54×
05Oklahoma~40K1.45×
06North Carolina~90K1.44×
07Florida~200K1.30×
08Washington, District of Columbia~8K1.28×
09Illinois~90K1.24×
10South Carolina~40K1.24×
11Massachusetts~50K1.21×
12Virginia~60K1.18×
13Minnesota~40K1.17×
14Delaware~7K1.11×
15Arizona~50K1.10×
16Wisconsin~40K1.09×
17Washington~50K1.08×
18New Hampshire~9K1.07×
19Pennsylvania~80K1.06×
20Ohio~70K1.06×
21Louisiana~30K1.05×
22New York~100K1.03×
23Nebraska~10K1.02×
24Tennessee~40K1.00×
25Arkansas~20K1.00×
26California~200K0.99×
27Maryland~40K0.99×
28Indiana~40K0.93×
29Texas~200K0.92×
30Kansas~20K0.90×
31Maine~7K0.90×
32Hawaii~8K0.88×
33Alaska~4K0.86×
34Iowa~20K0.85×
35Missouri~30K0.83×
36Colorado~30K0.83×
37Mississippi~10K0.82×
38Rhode Island~6K0.81×
39Kentucky~20K0.80×
40West Virginia~8K0.80×
41Connecticut~20K0.78×
42Alabama~20K0.77×
43Oregon~20K0.74×
44New Mexico~8K0.74×
45New Jersey~40K0.73×
46South Dakota~4K0.73×
47North Dakota~3K0.69×
48Montana~4K0.64×
49Idaho~7K0.61×
50Utah~9K0.47×
Fig. 06

Affinity by region

Affinity by region — The Salvation Army, United States
0.47×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Salvation Army audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Salvation Army audience
#·InterestCategoryAffinity×
01Dead RisingGames296.06×
02Dead Rising 2Games294.34×
03Minecraft: Story ModeGames255.31×
04Left 4 Dead (series)Movie / TV Show / Series252.44×
057 Days to DieGames209.12×
06Left 4 Dead 2Games208.87×
07Middle-earth: Shadow of MordorGames208.87×
08Killing Floor (video game)Games187.18×
09Plague Inc.Games179.11×
10DayZ (video game)Games167.63×
11Resident Evil 5Games162.69×
12PC/ComputingNews161.20×
13TitanfallGames155.89×
14Marvel ZombiesGames133.68×
15Resident Evil 3: NemesisGames106.01×
16Resident Evil 2Games100.98×
17WarframeGames86.71×
18Major League GamingSports58.51×
19Resident Evil 4Games52.88×
20Far CryGames50.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Salvation Army audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Salvation Army audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.33×
Risk AppetiteTHRILL1.32×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Salvation Army audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.51×
MindfulnessBALANCE0.56×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Salvation Army have in United States?

The Salvation Army has an estimated audience of 2,167,910 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Salvation Army fans?

68.6% of The Salvation Army fans are female, 31.4% are male, with an average age of 44.9 years.

03

Which brands do The Salvation Army fans like most?

The Salvation Army fans show strongest brand affinity for Dead Rising (296.06×), Left 4 Dead (series) (252.44×), and Resident Evil 5 (162.69×) over the country average.

04

Where do The Salvation Army fans live in United States?

The Salvation Army fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Salvation Army fans also like?

Beyond The Salvation Army itself, the audience over-indexes on Left 4 Dead (series) (252.44×), Resident Evil 5 (162.69×), Minecraft: Story Mode (255.31×), and Dead Rising 2 (294.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See The Salvation Army audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Salvation Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →