A data profile of the people who buy, follow and care about The Salvation Army in United Kingdom — modelled from more than twelve digital signal sources. The Salvation Army has an estimated audience of 652,515 people in United Kingdom.
The average The Salvation Army fan in United Kingdom is 49.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Demographically, the The Salvation Army audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The key figures that characterise the The Salvation Army profile in United Kingdom.
73.9% are female, 26.1% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 49.7 |
| Estimated audience size | 652,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 23% | |
| 50+ | 51% |
of the worldwide The Salvation Army audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 14.9% |
| Canada | 7.7% |
Where the The Salvation Army audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~90K | 1.57× | |
| 02 | Wales | ~60K | 1.55× | |
| 03 | North East | ~30K | 1.31× | |
| 04 | East of England | ~80K | 1.29× | |
| 05 | North West | ~80K | 1.15× | |
| 06 | South West | ~60K | 1.15× | |
| 07 | East Midlands | ~50K | 1.10× | |
| 08 | South East | ~80K | 0.94× | |
| 09 | Yorkshire and the Humber | ~40K | 0.76× | |
| 10 | West Midlands | ~20K | 0.76× | |
| 11 | Northern Ireland | ~10K | 0.62× | |
| 12 | Greater London | ~50K | 0.55× | |
| 13 | England | ~200K | 0.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.16× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Salvation Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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