Rascasse Audience Intelligence

National Health Service (England) Audience in United Kingdom

A data profile of the people who buy, follow and care about National Health Service (England) in United Kingdom — modelled from more than twelve digital signal sources. National Health Service (England) has an estimated audience of 4,324,333 people in United Kingdom.

The average National Health Service (England) fan in United Kingdom is 48.2 years old, more female, and lives primarily in England.

The audience is concentrated in England, North West, South East.

Top brand affinities include Hospital, Rob Schneider, Juliette Lewis, with strongest over-indexing on Hospital (1.71× the country average).

Demographically, the National Health Service (England) audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical National Health Service (England) fan in United Kingdom is more female, around 48.2 years old, with strong Spirituality tendencies and a notable affinity for Hospital.

Category: Health · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Health Service (England) profile in United Kingdom.

Audience size
4.3M
in United Kingdom
Gender
69.8%
30.2% male
Age
48.2
average years
Country rank
#1614
NGO / Political Party in United Kingdom
Fig. 01

Search interest · 12-month trend

-79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Health Service (England) fans

69.8% are female, 30.2% are male, average age 48.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for National Health Service (England) audience in United Kingdom
MetricValue
Female69.8%
Male30.2%
Average age48.2
Estimated audience size4,324,333
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the National Health Service (England) audience in United Kingdom
Age bracketShare%
16-195%
20-2912%
30-3915%
40-4922%
50+46%
Fig. 04

Worldwide distribution

97.1%

of the worldwide National Health Service (England) audience comes from United Kingdom.

Worldwide audience distribution share by country for National Health Service (England)
CountryShare
United Kingdom97.1%
United States0.7%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Health Service (England) audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

National Health Service (England) fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~3.5M2.21×
02North West~600K1.30×
03East Midlands~400K1.20×
04South West~400K1.06×
05East of England~400K1.02×
06South East~500K0.93×
07North East~200K0.92×
08Greater London~500K0.90×
09Yorkshire and the Humber~300K0.83×
10West Midlands~200K0.83×
11Wales~200K0.76×
12Scotland~200K0.60×
13Northern Ireland~80K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Health Service (England) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Health Service (England) audience
#·InterestCategoryAffinity×
01Rob SchneiderMovies & TV4.55×
02Juliette LewisMovies & TV4.19×
03World Of FashionFashion & Accessoires3.98×
04Houston DynamoSports3.97×
05Jessica BielMovies & TV3.66×
06NHS WalesHealth2.60×
07NHS ScotlandHealth2.57×
08InfluenzaHealth1.95×
09Blood donationHealth1.87×
10Addison RaeMovies & TV1.78×
11Al Nassr FCSports1.77×
12National Health ServiceHealth1.72×
13Health and Social CareHealth1.72×
14HospitalHealth1.71×
15Tony BlairPolitics & Society1.71×
16Registered nurseKids & Family1.69×
17X-rayHealth1.66×
18NeurologyBusiness & Career1.62×
19Chris ReaMusic & Radio1.52×
20Walk-in clinicHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Health Service (England) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by National Health Service (England) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.14×
Pet OwnershipJOY1.13×
MindfulnessBALANCE1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by National Health Service (England) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.88×
Quality AwarenessPREMIUM0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does National Health Service (England) have in United Kingdom?

National Health Service (England) has an estimated audience of 4,324,333 people in United Kingdom, concentrated in England and North West.

02

What is the gender split and age of National Health Service (England) fans?

69.8% of National Health Service (England) fans are female, 30.2% are male, with an average age of 48.2 years.

03

Which brands do National Health Service (England) fans like most?

National Health Service (England) fans show strongest brand affinity for Hospital (1.71×), Rob Schneider (4.55×), and Juliette Lewis (4.19×) over the country average.

04

Where do National Health Service (England) fans live in United Kingdom?

National Health Service (England) fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do National Health Service (England) fans also like?

Beyond National Health Service (England) itself, the audience over-indexes on Rob Schneider (4.55×), Juliette Lewis (4.19×), National Health Service (1.72×), and World Of Fashion (3.98×) compared to the United Kingdom average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for National Health Service (England). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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