A data profile of the people who buy, follow and care about Labour Party (UK) in United Kingdom — modelled from more than twelve digital signal sources. Labour Party (UK) has an estimated audience of 3,975,604 people in United Kingdom.
The average Labour Party (UK) fan in United Kingdom is 44.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Daily Mirror, Daily Express, Manchester Evening News, with strongest over-indexing on Daily Mirror (1.67× the country average).
Demographically, the Labour Party (UK) audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Labour Party (UK) fan in United Kingdom is balanced, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Daily Mirror.
The key figures that characterise the Labour Party (UK) profile in United Kingdom.
53.9% are female, 46.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.0 |
| Estimated audience size | 3,975,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Labour Party (UK) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 53.8% |
| United States | 17.8% |
| Spain | 3.3% |
Where the Labour Party (UK) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 9.96× | |
| 02 | East Midlands | ~100K | 0.43× | |
| 03 | North West | ~200K | 0.41× | |
| 04 | South West | ~100K | 0.35× | |
| 05 | North East | ~50K | 0.33× | |
| 06 | East of England | ~100K | 0.29× | |
| 07 | Yorkshire and the Humber | ~90K | 0.29× | |
| 08 | South East | ~100K | 0.26× | |
| 09 | Greater London | ~100K | 0.23× | |
| 10 | West Midlands | ~40K | 0.23× | |
| 11 | Northern Ireland | ~20K | 0.17× | |
| 12 | Wales | ~30K | 0.15× | |
| 13 | Scotland | ~40K | 0.11× |
The strongest cross-interests of the Labour Party (UK) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester Evening News | News | 2.30× | ||
| 02 | Andy Burnham | Politics & Society | 1.92× | ||
| 03 | Keir Starmer | Politics & Society | 1.92× | ||
| 04 | Catherine Zeta-Jones | Movies & TV | 1.80× | ||
| 05 | Hilary Duff | Movies & TV | 1.80× | ||
| 06 | Eva Longoria | Movies & TV | 1.80× | ||
| 07 | The Sun Football | Sports | 1.79× | ||
| 08 | Michael Douglas | Movies & TV | 1.77× | ||
| 09 | The Daily Star (Bangladesh) | News | 1.72× | ||
| 10 | Free newspaper | News | 1.71× | ||
| 11 | Liverpool Echo | News | 1.69× | ||
| 12 | Daily Mirror | News | 1.67× | ||
| 13 | OK! | News | 1.65× | ||
| 14 | Dhaka | Travel & Leisure | 1.65× | ||
| 15 | Serial (radio and television) | Music & Radio | 1.59× | ||
| 16 | Nottingham Forest | Sports | 1.57× | ||
| 17 | Digital Spy | Internet & Social Media | 1.55× | ||
| 18 | Catherine, Duchess of Cambridge | Politics & Society | 1.55× | ||
| 19 | Karachi | Travel & Leisure | 1.54× | ||
| 20 | Daily Express | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Spirituality | BALANCE | 1.05× | |
| Community Orientation | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Individualism | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.91× |
Labour Party (UK) has an estimated audience of 3,975,604 people in United Kingdom, concentrated in England and North West.
53.9% of Labour Party (UK) fans are female, 46.1% are male, with an average age of 44.0 years.
Labour Party (UK) fans show strongest brand affinity for Daily Mirror (1.67×), Daily Express (1.53×), and Manchester Evening News (2.3×) over the country average.
Labour Party (UK) fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~200K), and South East (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Labour Party (UK) itself, the audience over-indexes on Daily Express (1.53×), Manchester Evening News (2.3×), Liverpool Echo (1.69×), and Andy Burnham (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Labour Party (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.