A data profile of the people who buy, follow and care about Digital Spy in United Kingdom — modelled from more than twelve digital signal sources. Digital Spy has an estimated audience of 3,178,886 people in United Kingdom.
The average Digital Spy fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Alan Tudyk, Soap opera, Nicholas Hoult, with strongest over-indexing on Alan Tudyk (16.44× the country average).
Demographically, the Digital Spy audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Digital Spy fan in United Kingdom is more female, around 47.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Alan Tudyk.
The key figures that characterise the Digital Spy profile in United Kingdom.
75.9% are female, 24.1% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 47.4 |
| Estimated audience size | 3,178,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Digital Spy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 74.9% |
| United States | 9.5% |
| Ireland | 4.9% |
Where the Digital Spy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.56× | |
| 02 | West Midlands | ~200K | 1.42× | |
| 03 | North East | ~200K | 1.22× | |
| 04 | Northern Ireland | ~100K | 1.19× | |
| 05 | Scotland | ~300K | 1.06× | |
| 06 | Wales | ~200K | 0.99× | |
| 07 | South East | ~400K | 0.83× | |
| 08 | South West | ~200K | 0.82× | |
| 09 | East Midlands | ~200K | 0.81× | |
| 10 | England | ~2M | 0.76× | |
| 11 | East of England | ~200K | 0.74× | |
| 12 | North West | ~200K | 0.61× |
The strongest cross-interests of the Digital Spy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matthew Gray Gubler | Fashion & Accessoires | 16.91× | ||
| 02 | Alan Tudyk | Movies & TV | 16.44× | ||
| 03 | Lucy Hale | Movies & TV | 14.14× | ||
| 04 | Paul Wesley | Movies & TV | 12.71× | ||
| 05 | Johnny Knoxville | Movies & TV | 10.69× | ||
| 06 | Joe Sugg | Internet & Social Media | 10.16× | ||
| 07 | Sophia Bush | Movies & TV | 8.32× | ||
| 08 | Taron Egerton | Movies & TV | 7.44× | ||
| 09 | John Krasinski | Movies & TV | 7.30× | ||
| 10 | Nicholas Hoult | Movies & TV | 7.22× | ||
| 11 | Nina Dobrev | Movies & TV | 7.06× | ||
| 12 | Jensen Ackles | Movies & TV | 6.79× | ||
| 13 | Edward Norton | Movies & TV | 6.68× | ||
| 14 | Hollyoaks | Movies & TV | 4.98× | ||
| 15 | Soap opera | Movies & TV | 3.73× | ||
| 16 | EastEnders | Movies & TV | 2.69× | ||
| 17 | Global Television Network | Movies & TV | 2.46× | ||
| 18 | Coronation Street | Movies & TV | 2.37× | ||
| 19 | Katie Price | Fashion & Accessoires | 2.01× | ||
| 20 | Manchester | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Creativity | OPEN | 1.18× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
Digital Spy has an estimated audience of 3,178,886 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
75.9% of Digital Spy fans are female, 24.1% are male, with an average age of 47.4 years.
Digital Spy fans show strongest brand affinity for Alan Tudyk (16.44×), Soap opera (3.73×), and Nicholas Hoult (7.22×) over the country average.
Digital Spy fans in United Kingdom are most concentrated in England (reach ~2M), Yorkshire and the Humber (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Digital Spy itself, the audience over-indexes on Soap opera (3.73×), Nicholas Hoult (7.22×), Taron Egerton (7.44×), and Paul Wesley (12.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Digital Spy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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