A data profile of the people who buy, follow and care about Coronation Street in United Kingdom — modelled from more than twelve digital signal sources. Coronation Street has an estimated audience of 6,890,761 people in United Kingdom.
The average Coronation Street fan in United Kingdom is 48.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Goat, Emmerdale, EastEnders, with strongest over-indexing on Goat (3.97× the country average).
Demographically, the Coronation Street audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coronation Street fan in United Kingdom is more female, around 48.5 years old, with strong Creativity tendencies and a notable affinity for Goat.
The key figures that characterise the Coronation Street profile in United Kingdom.
75.3% are female, 24.7% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 48.5 |
| Estimated audience size | 6,890,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 49% |
of the worldwide Coronation Street audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 76.3% |
| Canada | 5.8% |
| Ireland | 5.2% |
Where the Coronation Street audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.76× | |
| 02 | North East | ~400K | 1.50× | |
| 03 | West Midlands | ~400K | 1.45× | |
| 04 | Northern Ireland | ~300K | 1.24× | |
| 05 | Wales | ~400K | 1.12× | |
| 06 | Scotland | ~600K | 0.90× | |
| 07 | East Midlands | ~400K | 0.80× | |
| 08 | England | ~5M | 0.74× | |
| 09 | North West | ~500K | 0.67× | |
| 10 | South West | ~400K | 0.63× | |
| 11 | East of England | ~400K | 0.61× | |
| 12 | South East | ~500K | 0.57× |
The strongest cross-interests of the Coronation Street audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goat | Pets & Animals | 3.97× | ||
| 02 | MaidaVale | Music & Radio | 3.97× | ||
| 03 | Emmerdale | Movies & TV | 2.81× | ||
| 04 | Casualty (TV series) | Movies & TV | 2.68× | ||
| 05 | Hollyoaks | Movies & TV | 2.65× | ||
| 06 | Digital Spy | Internet & Social Media | 2.27× | ||
| 07 | Neighbours | Movies & TV | 2.26× | ||
| 08 | EastEnders | Movies & TV | 2.18× | ||
| 09 | Soap opera | Movies & TV | 2.10× | ||
| 10 | Tom Hollander | Movies & TV | 2.10× | ||
| 11 | Ronan Keating | Music & Radio | 2.03× | ||
| 12 | Britain's Got Talent | Movies & TV | 1.76× | ||
| 13 | Loose Women | Movies & TV | 1.76× | ||
| 14 | Strictly Come Dancing | Sports | 1.70× | ||
| 15 | J. D. Williams | Shopping | 1.63× | ||
| 16 | Yours Clothing | Fashion & Accessoires | 1.61× | ||
| 17 | Sex and the City | Movies & TV | 1.59× | ||
| 18 | ITV (TV channel) | Movies & TV | 1.58× | ||
| 19 | Catherine Zeta-Jones | Movies & TV | 1.56× | ||
| 20 | Laura Ashley | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Extroversion | THRILL | 1.11× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Mindfulness | BALANCE | 0.88× |
Coronation Street has an estimated audience of 6,890,761 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
75.3% of Coronation Street fans are female, 24.7% are male, with an average age of 48.5 years.
Coronation Street fans show strongest brand affinity for Goat (3.97×), Emmerdale (2.81×), and EastEnders (2.18×) over the country average.
Coronation Street fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Coronation Street itself, the audience over-indexes on Emmerdale (2.81×), EastEnders (2.18×), Soap opera (2.1×), and Strictly Come Dancing (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coronation Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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