A data profile of the people who buy, follow and care about ITV (TV channel) in United Kingdom — modelled from more than twelve digital signal sources. ITV (TV channel) has an estimated audience of 6,984,767 people in United Kingdom.
The average ITV (TV channel) fan in United Kingdom is 46.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the ITV (TV channel) profile in United Kingdom.
63.7% are female, 36.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 46.7 |
| Estimated audience size | 6,984,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide ITV (TV channel) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 74.7% |
| Spain | 11.1% |
| United States | 4.6% |
Where the ITV (TV channel) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 2.32× | |
| 02 | Yorkshire and the Humber | ~700K | 1.34× | |
| 03 | West Midlands | ~400K | 1.32× | |
| 04 | North East | ~300K | 1.16× | |
| 05 | South East | ~1M | 1.07× | |
| 06 | South West | ~500K | 0.94× | |
| 07 | East Midlands | ~400K | 0.84× | |
| 08 | East of England | ~500K | 0.81× | |
| 09 | Wales | ~300K | 0.77× | |
| 10 | North West | ~400K | 0.52× | |
| 11 | Northern Ireland | ~100K | 0.52× | |
| 12 | Scotland | ~200K | 0.40× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for ITV (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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