ITV (TV channel) Audience in United Kingdom
ITV (TV channel) has an estimated audience of 6,706,064 people in United Kingdom. 63.7% are female, 36.3% are male, average age 46.7. Top regions: England, South East, Yorkshire and the Humber.
The average ITV (TV channel) fan in United Kingdom is 46.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the ITV (TV channel) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.
Category: Movies & TV · Type: TV Channel
Demographics of ITV (TV channel) fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 46.7 |
| Estimated audience size | 6,706,064 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,029,548 | 2.32× |
| South East | 966,779 | 1.07× |
| Yorkshire and the Humber | 719,788 | 1.34× |
| South West | 517,825 | 0.94× |
| East of England | 498,064 | 0.81× |
| East Midlands | 397,434 | 0.84× |
| West Midlands | 378,912 | 1.32× |
| North West | 369,279 | 0.52× |
| North East | 303,470 | 1.16× |
| Wales | 296,370 | 0.77× |
| Scotland | 238,081 | 0.39× |
| Northern Ireland | 106,448 | 0.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.06 |
| Price Sensitivity | PREMIUM | 1.01 |
| Creativity | OPEN | 0.99 |
| Healthy Lifestyle | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 76.3% |
| Spain | 8.8% |
| United States | 4.8% |
See ITV (TV channel) audiences in other countries
More Movies & TV audiences in United Kingdom
- BBC (17,146,663)
- BBC Sport (16,642,974)
- BBC iPlayer (13,183,360)
- Channel 4 (11,802,015)
- BBC News (11,721,078)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for ITV (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.