A data profile of the people who buy, follow and care about Goat in United Kingdom — modelled from more than twelve digital signal sources. Goat has an estimated audience of 3,189,723 people in United Kingdom.
The average Goat fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Coronation Street, Wikipedia, Hobby, with strongest over-indexing on Coronation Street (3.97× the country average).
Demographically, the Goat audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Goat fan in United Kingdom is more female, around 45.5 years old, with strong Tradition tendencies and a notable affinity for Coronation Street.
The key figures that characterise the Goat profile in United Kingdom.
65.3% are female, 34.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 45.5 |
| Estimated audience size | 3,189,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Goat audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 5.3% |
| Italy | 4.0% |
Where the Goat audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.62× | |
| 02 | Yorkshire and the Humber | ~300K | 1.24× | |
| 03 | Wales | ~200K | 1.08× | |
| 04 | North East | ~100K | 1.07× | |
| 05 | South East | ~400K | 1.02× | |
| 06 | England | ~2.5M | 1.00× | |
| 07 | Scotland | ~300K | 1.00× | |
| 08 | Northern Ireland | ~90K | 0.92× | |
| 09 | East of England | ~300K | 0.90× | |
| 10 | South West | ~200K | 0.86× | |
| 11 | East Midlands | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Goat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coronation Street | Movies & TV | 3.97× | ||
| 02 | Wikipedia | Internet & Social Media | 2.65× | ||
| 03 | Adoption | Kids & Family | 2.22× | ||
| 04 | Political science | Business & Career | 2.12× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 06 | Forestry | Home & Garden | 2.08× | ||
| 07 | Risk management | Business & Career | 2.00× | ||
| 08 | Satire | Literature | 1.85× | ||
| 09 | Veterinary medicine | Business & Career | 1.79× | ||
| 10 | Volunteering | Politics & Society | 1.78× | ||
| 11 | Pet sitting | Pets & Animals | 1.75× | ||
| 12 | Mobile home | Cars & Mobility | 1.73× | ||
| 13 | Genetics | Kids & Family | 1.71× | ||
| 14 | Refrigerator | Home & Garden | 1.66× | ||
| 15 | Philanthropy | Arts & Culture | 1.66× | ||
| 16 | Hobby | Home & Garden | 1.63× | ||
| 17 | Nonprofit organization | Politics & Society | 1.57× | ||
| 18 | Esso | Cars & Mobility | 1.57× | ||
| 19 | David Attenborough | Movies & TV | 1.53× | ||
| 20 | Milk | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.91× |
Goat has an estimated audience of 3,189,723 people in United Kingdom, concentrated in England and South East.
65.3% of Goat fans are female, 34.7% are male, with an average age of 45.5 years.
Goat fans show strongest brand affinity for Coronation Street (3.97×), Wikipedia (2.65×), and Hobby (1.63×) over the country average.
Goat fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Goat itself, the audience over-indexes on Wikipedia (2.65×), Hobby (1.63×), Volunteering (1.78×), and Nonprofit organization (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Goat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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