Goat Audience in Germany
Goat has an estimated audience of 1,330,323 people in Germany. 59.9% are female, 40.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, The Animals, Pets, Maine Coon.
The average Goat fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, The Animals, with strongest over-indexing on Tagesschau (2.58× the country average). Demographically, the Goat audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Goat fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.3 |
| Estimated audience size | 1,330,323 |
Audience persona
The typical Goat fan in Germany is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 335,643 | 1.15× |
| Bayern | 247,361 | 1.16× |
| Baden-Württemberg | 203,093 | 1.12× |
| Hessen | 162,497 | 1.6× |
| Niedersachsen | 120,597 | 0.93× |
| Berlin | 77,550 | 1.3× |
| Rheinland-Pfalz | 66,066 | 0.99× |
| Sachsen | 48,663 | 0.75× |
| Schleswig-Holstein | 44,039 | 0.92× |
| Brandenburg | 34,334 | 0.83× |
| Hamburg | 32,039 | 1.07× |
| Thüringen | 24,776 | 0.73× |
| Sachsen-Anhalt | 24,250 | 0.7× |
| Mecklenburg-Vorpommern | 18,056 | 0.71× |
| Saarland | 15,375 | 0.94× |
| Bremen | 12,378 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.58× | Movies & TV |
| Satire | 5.65× | Literature |
| The Animals | 19.05× | Music & Radio |
| Pets | 1.81× | Pets & Animals |
| Maine Coon | 4.4× | Pets & Animals |
| Self care | 3.27× | Health |
| Tom Brady | 11.46× | Sports |
| Cat food | 3.2× | Pets & Animals |
| Catering | 4.19× | Food & Beverages |
| Fachhochschule | 6.54× | Business & Career |
| Family | 1.76× | Kids & Family |
| Casino | 4.89× | Games |
| Felix Baumgartner | 3.95× | Sports |
| Kurdistan | 8.13× | Travel & Leisure |
| Knitting | 2.89× | Home & Garden |
| German television comedy | 4.72× | Movies & TV |
| Country rap | 4.67× | Music & Radio |
| Westdeutscher Rundfunk | 2.93× | Movies & TV |
| Christopher Walken | 12.56× | Movies & TV |
| Spiegel Online | 1.67× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.93 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Creativity | OPEN | 1.53 |
| Tradition | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.43 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 5.3% |
| Italy | 4.0% |
See Goat audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Goat have in Germany?
Goat has an estimated audience of 1,330,323 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Goat fans?
59.9% of Goat fans are female, 40.1% are male, with an average age of 43.3 years.
Which brands do Goat fans like most?
Goat fans show strongest brand affinity for Tagesschau (2.58×), Satire (5.65×), and The Animals (19.05×) over the country average.
Where do Goat fans live in Germany?
Goat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 335,643), Bayern (reach 247,361), and Baden-Württemberg (reach 203,093). These three regions account for the largest share of the active audience.
What other brands do Goat fans also like?
Beyond Goat itself, the audience over-indexes on Satire (5.65×), The Animals (19.05×), Pets (1.81×), and Maine Coon (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.