Rascasse Audience Intelligence

Goat Audience in Germany

A data profile of the people who buy, follow and care about Goat in Germany — modelled from more than twelve digital signal sources. Goat has an estimated audience of 1,330,323 people in Germany.

#2612among Topic in Germany#123in Pets & Animals

The average Goat fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Animals, Tagesschau, Nature, with strongest over-indexing on The Animals (26.11× the country average).

Demographically, the Goat audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goat fan in Germany is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for The Animals.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goat profile in Germany.

Audience size
1.3M
in Germany
Gender
59.9%♀
40.1% male
Age
43.3
average years
Country rank
#5001
Topic in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goat fans

59.9% are female, 40.1% are male, average age 43.3.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Goat audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age43.3
Estimated audience size1,330,323
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Goat audience in Germany
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4925%
50+29%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Goat audience comes from Germany.

Worldwide audience distribution share by country for Goat
CountryShare
United States29.2%
United Kingdom5.3%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goat fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.48×
02Berlin~70K1.23×
03Bayern~200K1.12×
04Nordrhein-Westfalen~300K1.10×
05Bremen~10K1.10×
06Baden-Württemberg~200K1.09×
07Hamburg~30K1.08×
08Saarland~20K1.01×
09Rheinland-Pfalz~70K1.00×
10Niedersachsen~100K0.93×
11Schleswig-Holstein~40K0.92×
12Brandenburg~40K0.86×
13Thüringen~30K0.81×
14Sachsen~50K0.80×
15Sachsen-Anhalt~30K0.78×
16Mecklenburg-Vorpommern~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Goat, Germany
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goat audience
#·InterestCategoryAffinity×
01The AnimalsMusic & Radio26.11×
02HumanismArts & Culture13.56×
03Christopher WalkenMovies & TV12.56×
04Tampa Bay BuccaneersSports11.24×
05Tom BradySports10.32×
06New England PatriotsSports9.16×
07Buffalo BillsSports8.99×
08Dallas CowboysSports8.22×
09VIER PFOTENPets & Animals3.23×
10KnittingHome & Garden2.46×
11FocusNews2.35×
12NatureHome & Garden2.30×
13HugendubelShopping2.17×
14TagesschauMovies & TV2.12×
15VacationsTravel & Leisure2.11×
16DessertsFood & Beverages2.08×
17CanadaTravel & Leisure2.00×
18TattoosFashion & Accessoires1.98×
19Netto Marken-DiscountShopping1.80×
20Müller (company)Food & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goat audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.82×
Community OrientationOPEN1.78×
ExtroversionTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goat audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Sports ActivityPOWER0.86×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goat have in Germany?

Goat has an estimated audience of 1,330,323 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goat fans?

59.9% of Goat fans are female, 40.1% are male, with an average age of 43.3 years.

03

Which brands do Goat fans like most?

Goat fans show strongest brand affinity for The Animals (26.11×), Tagesschau (2.12×), and Nature (2.3×) over the country average.

04

Where do Goat fans live in Germany?

Goat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Goat fans also like?

Beyond Goat itself, the audience over-indexes on Tagesschau (2.12×), Nature (2.3×), Tom Brady (10.32×), and Christopher Walken (12.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Goat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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