A data profile of the people who buy, follow and care about The Animals in Germany — modelled from more than twelve digital signal sources. The Animals has an estimated audience of 353,167 people in Germany.
The average The Animals fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Voyage Privé, Deerhunter, Bison, with strongest over-indexing on Voyage Privé (213.11× the country average).
Demographically, the The Animals audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Animals fan in Germany is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Voyage Privé.
The key figures that characterise the The Animals profile in Germany.
62.4% are female, 37.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.8 |
| Estimated audience size | 353,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide The Animals audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 9.0% |
| Germany | 9.0% |
Where the The Animals audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~9K | 1.31× | |
| 02 | Thüringen | ~10K | 1.06× | |
| 03 | Sachsen | ~20K | 1.05× | |
| 04 | Sachsen-Anhalt | ~10K | 1.04× | |
| 05 | Niedersachsen | ~40K | 1.02× | |
| 06 | Schleswig-Holstein | ~10K | 1.02× | |
| 07 | Berlin | ~20K | 1.00× | |
| 08 | Bremen | ~3K | 1.00× | |
| 09 | Hessen | ~30K | 0.98× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Baden-Württemberg | ~50K | 0.96× | |
| 12 | Brandenburg | ~10K | 0.96× | |
| 13 | Saarland | ~4K | 0.94× | |
| 14 | Bayern | ~50K | 0.93× | |
| 15 | Hamburg | ~7K | 0.93× | |
| 16 | Nordrhein-Westfalen | ~70K | 0.89× |
The strongest cross-interests of the The Animals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eric Burdon & The Animals | Music & Radio | 450.56× | ||
| 02 | Suitcase Magazine | Shopping | 433.59× | ||
| 03 | Deerhunter | Music & Radio | 275.31× | ||
| 04 | Panda Bear | Music & Radio | 271.62× | ||
| 05 | Arkansas Razorbacks | Sports | 270.72× | ||
| 06 | Voyage Privé | Travel & Leisure | 213.11× | ||
| 07 | Bison | Pets & Animals | 178.83× | ||
| 08 | Urban homesteading | Travel & Leisure | 135.06× | ||
| 09 | The Fosters | Movies & TV | 101.70× | ||
| 10 | Angus cattle | Pets & Animals | 64.59× | ||
| 11 | Team roping | Sports | 38.24× | ||
| 12 | Doge (meme) | Website / Newspaper / Magazine | 37.29× | ||
| 13 | Beef cattle | Pets & Animals | 36.84× | ||
| 14 | Goat | Pets & Animals | 26.11× | ||
| 15 | The Hunt (2012 film) | Movies & TV | 24.52× | ||
| 16 | Poultry farming | Politics & Society | 20.03× | ||
| 17 | Pig farming | Politics & Society | 20.00× | ||
| 18 | The Beach Boys | Music & Radio | 19.55× | ||
| 19 | Waterfowl | Pets & Animals | 17.24× | ||
| 20 | Deer | Pets & Animals | 15.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.58× | |
| Community Orientation | OPEN | 1.53× | |
| Travelling | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Spirituality | BALANCE | 1.10× | |
| Social Media Usage | JOY | 1.16× |
The Animals has an estimated audience of 353,167 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
62.4% of The Animals fans are female, 37.6% are male, with an average age of 42.8 years.
The Animals fans show strongest brand affinity for Voyage Privé (213.11×), Deerhunter (275.31×), and Bison (178.83×) over the country average.
The Animals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond The Animals itself, the audience over-indexes on Deerhunter (275.31×), Bison (178.83×), The Fosters (101.7×), and Poultry farming (20.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Animals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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