The Animals Audience in Germany
The Animals has an estimated audience of 355,371 people in Germany. 62.4% are female, 37.6% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Voyage Privé, Deerhunter, Bison, The Fosters, Panda Bear.
The average The Animals fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Voyage Privé, Deerhunter, Bison, with strongest over-indexing on Voyage Privé (213.11× the country average). Demographically, the The Animals audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Animals fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.8 |
| Estimated audience size | 355,371 |
Audience persona
The typical The Animals fan in Germany is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Voyage Privé.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,385 | 0.89× |
| Bayern | 52,877 | 0.93× |
| Baden-Württemberg | 46,308 | 0.96× |
| Niedersachsen | 35,072 | 1.02× |
| Hessen | 26,886 | 0.99× |
| Sachsen | 18,668 | 1.07× |
| Rheinland-Pfalz | 17,457 | 0.98× |
| Berlin | 16,380 | 1.03× |
| Schleswig-Holstein | 12,476 | 0.98× |
| Brandenburg | 10,201 | 0.93× |
| Mecklenburg-Vorpommern | 10,153 | 1.5× |
| Thüringen | 9,159 | 1.01× |
| Sachsen-Anhalt | 8,647 | 0.94× |
| Hamburg | 7,630 | 0.95× |
| Saarland | 3,473 | 0.8× |
| Bremen | 3,159 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voyage Privé | 213.11× | Travel & Leisure |
| Deerhunter | 275.31× | Music & Radio |
| Bison | 178.83× | Pets & Animals |
| The Fosters | 101.7× | Movies & TV |
| Panda Bear | 271.62× | Music & Radio |
| Poultry farming | 20.03× | Politics & Society |
| Goat | 26.11× | Pets & Animals |
| Beef cattle | 36.84× | Pets & Animals |
| Urban homesteading | 135.06× | Travel & Leisure |
| Angus cattle | 64.59× | Pets & Animals |
| Arkansas Razorbacks | 270.72× | Sports |
| Eric Burdon & The Animals | 450.56× | Music & Radio |
| Team roping | 38.24× | Sports |
| Deer | 15.1× | Pets & Animals |
| Waterfowl | 17.24× | Pets & Animals |
| Pig farming | 20× | Politics & Society |
| The Hunt (2012 film) | 24.52× | Movies & TV |
| Suitcase Magazine | 433.59× | Shopping |
| The Beach Boys | 19.55× | Music & Radio |
| Cheddar cheese | 19.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Community Orientation | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.1 |
| Tradition | CONSERVATISM | 1.09 |
| Spirituality | BALANCE | 1.02 |
| Travelling | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 9.0% |
| Germany | 9.0% |
See The Animals audiences in other countries
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Frequently asked questions
How many fans does The Animals have in Germany?
The Animals has an estimated audience of 355,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Animals fans?
62.4% of The Animals fans are female, 37.6% are male, with an average age of 42.8 years.
Which brands do The Animals fans like most?
The Animals fans show strongest brand affinity for Voyage Privé (213.11×), Deerhunter (275.31×), and Bison (178.83×) over the country average.
Where do The Animals fans live in Germany?
The Animals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,385), Bayern (reach 52,877), and Baden-Württemberg (reach 46,308). These three regions account for the largest share of the active audience.
What other brands do The Animals fans also like?
Beyond The Animals itself, the audience over-indexes on Deerhunter (275.31×), Bison (178.83×), The Fosters (101.7×), and Panda Bear (271.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Animals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.