A data profile of the people who buy, follow and care about The Animals in United States — modelled from more than twelve digital signal sources. The Animals has an estimated audience of 936,887 people in United States.
The average The Animals fan in United States is 45.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Funny Pets, Animal rights, Life Is Beautiful, with strongest over-indexing on Funny Pets (17.8× the country average).
Demographically, the The Animals audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Animals fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Funny Pets.
The key figures that characterise the The Animals profile in United States.
62.3% are female, 37.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 45.2 |
| Estimated audience size | 936,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 40% |
Where the The Animals audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~6K | 1.25× | |
| 02 | New Mexico | ~6K | 1.23× | |
| 03 | Oklahoma | ~10K | 1.22× | |
| 04 | Montana | ~3K | 1.20× | |
| 05 | Oregon | ~10K | 1.17× | |
| 06 | Kentucky | ~10K | 1.16× | |
| 07 | Idaho | ~6K | 1.15× | |
| 08 | Maine | ~4K | 1.15× | |
| 09 | Iowa | ~9K | 1.13× | |
| 10 | Missouri | ~20K | 1.12× | |
| 11 | Arkansas | ~9K | 1.12× | |
| 12 | Kansas | ~8K | 1.09× | |
| 13 | Wisconsin | ~20K | 1.08× | |
| 14 | North Dakota | ~2K | 1.08× | |
| 15 | Indiana | ~20K | 1.07× | |
| 16 | New Hampshire | ~4K | 1.07× | |
| 17 | Ohio | ~30K | 1.06× | |
| 18 | Minnesota | ~10K | 1.05× | |
| 19 | Louisiana | ~10K | 1.05× | |
| 20 | Tennessee | ~20K | 1.04× | |
| 21 | Nebraska | ~5K | 1.04× | |
| 22 | Arizona | ~20K | 1.02× | |
| 23 | Nevada | ~10K | 1.02× | |
| 24 | Pennsylvania | ~30K | 1.01× | |
| 25 | South Dakota | ~2K | 1.01× | |
| 26 | Alaska | ~2K | 1.01× | |
| 27 | Michigan | ~20K | 0.99× | |
| 28 | Mississippi | ~8K | 0.98× | |
| 29 | Vermont | ~2K | 0.98× | |
| 30 | Colorado | ~10K | 0.97× | |
| 31 | California | ~100K | 0.96× | |
| 32 | Washington | ~20K | 0.96× | |
| 33 | Alabama | ~10K | 0.96× | |
| 34 | Rhode Island | ~3K | 0.96× | |
| 35 | Texas | ~80K | 0.94× | |
| 36 | Connecticut | ~9K | 0.94× | |
| 37 | Illinois | ~30K | 0.93× | |
| 38 | South Carolina | ~10K | 0.92× | |
| 39 | Utah | ~8K | 0.90× | |
| 40 | North Carolina | ~30K | 0.88× | |
| 41 | Delaware | ~2K | 0.88× | |
| 42 | Massachusetts | ~20K | 0.87× | |
| 43 | Florida | ~50K | 0.84× | |
| 44 | New York | ~40K | 0.80× | |
| 45 | Virginia | ~20K | 0.80× | |
| 46 | Georgia | ~20K | 0.79× | |
| 47 | New Jersey | ~20K | 0.79× | |
| 48 | Hawaii | ~3K | 0.78× | |
| 49 | Maryland | ~10K | 0.76× | |
| 50 | Washington, District of Columbia | ~2K | 0.68× |
The strongest cross-interests of the The Animals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby Animals | Kids & Family | 31.26× | ||
| 02 | Life Is Beautiful | Movies & TV | 27.91× | ||
| 03 | Chester Zoo | Travel & Leisure | 26.47× | ||
| 04 | Traveling Wilburys | Music & Radio | 23.49× | ||
| 05 | Wonder Pets | Movies & TV | 20.93× | ||
| 06 | Funny Pets | Internet & Social Media | 17.80× | ||
| 07 | War (band) | Music & Radio | 13.44× | ||
| 08 | Joe Walsh | Music & Radio | 13.34× | ||
| 09 | Animal feed | Pets & Animals | 10.70× | ||
| 10 | Animal rights | Politics & Society | 5.86× | ||
| 11 | Rescue dog | Pets & Animals | 4.78× | ||
| 12 | YouTube Music | Internet & Social Media | 4.50× | ||
| 13 | Perfection | Business & Career | 3.96× | ||
| 14 | Exhibition game | Games | 3.96× | ||
| 15 | Insect | Pets & Animals | 3.63× | ||
| 16 | Sibling | Kids & Family | 3.62× | ||
| 17 | Birds | Pets & Animals | 3.02× | ||
| 18 | Animal welfare | Politics & Society | 2.82× | ||
| 19 | Dollar Tree | Shopping | 2.52× | ||
| 20 | Donald Trump | Politics & Society | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.22× | |
| Career Orientation | POWER | 2.16× | |
| Spirituality | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Design Affinity | PREMIUM | 1.05× |
The Animals has an estimated audience of 936,887 people in United States, concentrated in California and Texas.
62.3% of The Animals fans are female, 37.7% are male, with an average age of 45.2 years.
The Animals fans show strongest brand affinity for Funny Pets (17.8×), Animal rights (5.86×), and Life Is Beautiful (27.91×) over the country average.
The Animals fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond The Animals itself, the audience over-indexes on Animal rights (5.86×), Life Is Beautiful (27.91×), Baby Animals (31.26×), and YouTube Music (4.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Animals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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