Traveling Wilburys Audience in United States

Traveling Wilburys logo

Traveling Wilburys has an estimated audience of 833,135 people in United States. 38.3% are female, 61.7% are male, average age 47.7. Top regions: California, Florida, Texas. Top brand affinities: Cummerbund, JibJab, Scratching post, Israel, Hideo Nomo.

The average Traveling Wilburys fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Cummerbund, JibJab, Scratching post, with strongest over-indexing on Cummerbund (97.21× the country average). Demographically, the Traveling Wilburys audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Traveling Wilburys fans

Demographic split for Traveling Wilburys audience in United States
MetricValue
Female38.3%
Male61.7%
Average age47.7
Estimated audience size833,135

Audience persona

The typical Traveling Wilburys fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Cummerbund.

Top regions in United States

Top regions ranked by reach for Traveling Wilburys in United States
RegionReachAffinity
California65,4000.71×
Florida57,5591.02×
Texas42,5290.59×
New York37,9300.81×
Pennsylvania32,6671.16×
Ohio30,4661.19×
Illinois28,4061.02×
Michigan21,6760.99×
North Carolina20,6030.82×
Wisconsin20,3181.62×
Massachusetts19,4581.19×
New Jersey18,8110.89×
Washington18,5351.11×
Minnesota17,5991.47×
Georgia17,5800.68×
Tennessee16,8041.01×
Virginia16,3380.81×
Indiana16,2551.07×
Colorado15,5041.18×
Missouri15,4621.15×
Arizona15,1240.89×
Oregon12,9041.35×
South Carolina11,0230.88×
Kentucky10,3690.99×
Maryland10,0950.7×
Connecticut8,5551.02×
Alabama8,3890.72×
Oklahoma8,2660.89×
Iowa8,2561.2×
Louisiana6,2830.58×
Kansas6,0360.92×
Nevada6,0070.75×
Arkansas5,8260.85×
Utah5,5830.75×
Maine5,1631.73×
New Hampshire4,9441.51×
Nebraska4,4281.06×
Idaho4,2751.02×
West Virginia3,7810.97×
New Mexico3,6820.88×
Mississippi3,6030.52×
Montana3,2891.42×
Rhode Island2,9581.12×
Hawaii2,3370.65×
Vermont2,1641.48×
South Dakota2,0501.06×
Washington, District of Columbia1,9230.77×
Delaware1,9030.83×
North Dakota1,8741.09×
Alaska1,4740.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traveling Wilburys audience
BrandAffinityCategory
Cummerbund97.21×Fashion & Accessoires
JibJab17.35×Internet & Social Media
Scratching post19.9×Pets & Animals
Israel4.47×Travel & Leisure
Hideo Nomo30.96×Sports
KiwiCo10.17×Kids & Family
Wedgwood19.93×Home & Garden
Home Delivery3.56×Food & Beverages
Pediatric Hematology and Oncology13.08×Health
International Klein Blue31.38×Home & Garden
Glue logic9.98×Technology & Electronics
Historic site4.23×Arts & Culture
Urban Outfitters1.81×Shopping
Nebraska Cornhuskers football3.33×Sports
Vocal harmony4.07×Music & Radio
Rosie the Riveter14.73×Business & Career
On the Border Mexican Grill & Cantina5.44×Food & Beverages
Jekalyn Carr15×Music & Radio
The Perfect Guy (2015 film)16.24×Movies & TV
Columbia, Missouri7.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traveling Wilburys audience
TraitClusterScore
PatriotismCONSERVATISM1.67
TraditionCONSERVATISM1.53
Community OrientationOPEN1.13
SpiritualityBALANCE1.11
IndividualismJOY1.11
MindfulnessBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Traveling Wilburys
CountryShare
United States42.2%
United Kingdom21.2%
Australia9.0%

See Traveling Wilburys audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Traveling Wilburys have in United States?

Traveling Wilburys has an estimated audience of 833,135 people in United States, concentrated in California and Florida.

What is the gender split and age of Traveling Wilburys fans?

38.3% of Traveling Wilburys fans are female, 61.7% are male, with an average age of 47.7 years.

Which brands do Traveling Wilburys fans like most?

Traveling Wilburys fans show strongest brand affinity for Cummerbund (97.21×), JibJab (17.35×), and Scratching post (19.9×) over the country average.

Where do Traveling Wilburys fans live in United States?

Traveling Wilburys fans in United States are most concentrated in California (reach 65,400), Florida (reach 57,559), and Texas (reach 42,529). These three regions account for the largest share of the active audience.

What other brands do Traveling Wilburys fans also like?

Beyond Traveling Wilburys itself, the audience over-indexes on JibJab (17.35×), Scratching post (19.9×), Israel (4.47×), and Hideo Nomo (30.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traveling Wilburys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.