Chester Zoo Audience in United States

Chester Zoo logo

Chester Zoo has an estimated audience of 562,405 people in United States. 55.3% are female, 44.7% are male, average age 34.2. Top regions: California, Virginia, Texas. Top brand affinities: Smart Communications, Gillian Anderson, Alexa Bliss, London Eye, Joe DiMaggio.

The average Chester Zoo fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Smart Communications, Gillian Anderson, Alexa Bliss, with strongest over-indexing on Smart Communications (41.63× the country average). Demographically, the Chester Zoo audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Chester Zoo fans

Demographic split for Chester Zoo audience in United States
MetricValue
Female55.3%
Male44.7%
Average age34.2
Estimated audience size562,405

Audience persona

The typical Chester Zoo fan in United States is more female, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Smart Communications.

Top regions in United States

Top regions ranked by reach for Chester Zoo in United States
RegionReachAffinity
California47,5550.77×
Virginia33,1802.42×
Texas32,2220.67×
Florida29,9630.79×
New York24,2890.77×
Pennsylvania17,8900.94×
Massachusetts16,2341.47×
North Carolina14,5720.86×
Ohio13,9810.81×
Illinois13,6000.73×
Georgia11,5020.66×
Michigan11,1190.76×
Washington10,9110.97×
New Jersey9,8320.69×
Maine8,6854.31×
Tennessee8,6510.77×
Colorado8,3550.94×
Missouri7,8670.87×
Arizona7,6800.67×
New Hampshire7,6103.43×
Indiana7,4660.73×
Maryland6,7540.7×
Oregon6,5931.02×
South Carolina6,4000.76×
Wisconsin6,3200.75×
Minnesota6,3190.78×
Connecticut5,2230.93×
Kansas5,0861.15×
Alabama5,0750.65×
Kentucky4,8750.69×
Oklahoma4,3930.7×
Utah4,3920.87×
Louisiana4,1130.57×
Nevada3,6230.67×
Iowa3,2710.71×
Nebraska3,1531.12×
Arkansas3,0580.66×
Idaho2,3780.84×
New Mexico2,2810.81×
Mississippi2,2590.49×
West Virginia2,1310.81×
Washington, District of Columbia1,8731.11×
Vermont1,8071.83×
Rhode Island1,6250.91×
Hawaii1,5670.65×
Alaska1,5071.25×
Delaware1,3290.86×
Montana1,2360.79×
South Dakota1,0680.82×
North Dakota1,0390.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chester Zoo audience
BrandAffinityCategory
Smart Communications41.63×Technology & Electronics
Gillian Anderson27.34×Movies & TV
Alexa Bliss32.72×Sports
London Eye27×Travel & Leisure
Joe DiMaggio32.25×Sports
Fright Night39.22×Movies & TV
British Museum13.02×Arts & Culture
Planet Fitness4.13×Sports
Sheryl Crow24.96×Music & Radio
Tower Bridge46.88×Travel & Leisure
William Shatner11×Movies & TV
Diaper bag5.68×Kids & Family
Edinburgh Castle41.75×Travel & Leisure
Meg Ryan11.78×Movies & TV
Michael Schumacher20.95×Sports
The Animals23.28×Music & Radio
Tinker Bell (film series)16.15×Movies & TV
Kia Sportage14.65×Cars & Mobility
Zoo4.16×Kids & Family
Time Out (magazine)10.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chester Zoo audience
TraitClusterScore
TravellingTHRILL2.02
PatriotismCONSERVATISM1.78
SpiritualityBALANCE1.36
Pet OwnershipJOY1.3
CreativityOPEN1.27
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Chester Zoo
CountryShare
United Kingdom41.2%
United States15.4%
Japan8.4%

See Chester Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Chester Zoo have in United States?

Chester Zoo has an estimated audience of 562,405 people in United States, concentrated in California and Virginia.

What is the gender split and age of Chester Zoo fans?

55.3% of Chester Zoo fans are female, 44.7% are male, with an average age of 34.2 years.

Which brands do Chester Zoo fans like most?

Chester Zoo fans show strongest brand affinity for Smart Communications (41.63×), Gillian Anderson (27.34×), and Alexa Bliss (32.72×) over the country average.

Where do Chester Zoo fans live in United States?

Chester Zoo fans in United States are most concentrated in California (reach 47,555), Virginia (reach 33,180), and Texas (reach 32,222). These three regions account for the largest share of the active audience.

What other brands do Chester Zoo fans also like?

Beyond Chester Zoo itself, the audience over-indexes on Gillian Anderson (27.34×), Alexa Bliss (32.72×), London Eye (27×), and Joe DiMaggio (32.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chester Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.