San Diego Zoo Audience in United States

San Diego Zoo logo

San Diego Zoo has an estimated audience of 1,918,020 people in United States. 63.3% are female, 36.7% are male, average age 43.8. Top regions: California, Texas, Arizona. Top brand affinities: San Diego Zoo Safari Park, Housewarming party, Tijuana Flats, Scooby-Doo, Glacier National Park.

The average San Diego Zoo fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include San Diego Zoo Safari Park, Housewarming party, Tijuana Flats, with strongest over-indexing on San Diego Zoo Safari Park (36.8× the country average). Demographically, the San Diego Zoo audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of San Diego Zoo fans

Demographic split for San Diego Zoo audience in United States
MetricValue
Female63.3%
Male36.7%
Average age43.8
Estimated audience size1,918,020

Audience persona

The typical San Diego Zoo fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for San Diego Zoo Safari Park.

Top regions in United States

Top regions ranked by reach for San Diego Zoo in United States
RegionReachAffinity
California1,438,51610.22×
Texas125,0900.76×
Arizona105,6152.7×
Nevada68,2763.68×
Washington59,1261.54×
New York52,4780.49×
Florida49,2780.38×
Illinois41,1040.64×
Utah34,2011.99×
Colorado34,2011.13×
Pennsylvania30,3490.47×
Oregon29,2641.33×
Michigan27,0030.54×
Ohio25,6660.43×
North Carolina25,1050.44×
Massachusetts24,8550.66×
Virginia24,8500.53×
Minnesota24,3500.89×
New Jersey23,9450.49×
Georgia23,3820.4×
Missouri22,1250.72×
Indiana20,9120.6×
Wisconsin18,9790.66×
Tennessee18,8780.49×
Maryland16,5440.5×
Idaho15,2461.59×
Hawaii14,0181.7×
New Mexico13,1151.36×
Oklahoma12,4650.59×
South Carolina12,2460.42×
Louisiana11,3370.46×
Kentucky10,6130.44×
Kansas10,4240.69×
Alabama9,7600.36×
Iowa9,5840.61×
Connecticut9,5670.5×
Nebraska8,6680.9×
Arkansas7,8410.5×
Mississippi6,4880.41×
Montana5,7521.08×
New Hampshire4,7010.62×
Alaska4,1231×
Washington, District of Columbia3,9560.69×
Maine3,4820.51×
Rhode Island3,1330.51×
South Dakota3,0680.69×
North Dakota3,0260.77×
West Virginia2,7900.31×
Wyoming2,2390.79×
Delaware2,0100.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego Zoo audience
BrandAffinityCategory
San Diego Zoo Safari Park36.8×Travel & Leisure
Housewarming party41.67×Home & Garden
Tijuana Flats28.21×Food & Beverages
Scooby-Doo4.63×Movies & TV
Glacier National Park20.6×Travel & Leisure
Food1.54×Food & Beverages
Visit San Diego30.25×
San Diego4.72×Travel & Leisure
Beetlejuice2.92×Movies & TV
San Diego County, California5.05×Travel & Leisure
Outdoor recreation1.52×Sports
SeaWorld San Diego10.84×Travel & Leisure
Municipal corporation3.21×Politics & Society
YouTube Music2.71×Internet & Social Media
Courage the Cowardly Dog9.72×Movies & TV
Coraline (film)6.18×Movies & TV
Monster House (film)9.5×Movies & TV
San Diego State University8.42×Business & Career
Los Angeles Zoo27.3×Travel & Leisure
Bronx Zoo18.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego Zoo audience
TraitClusterScore
ExtroversionTHRILL1.33
Community OrientationOPEN1.31
Early Adopter MentalityPOWER1.29
TravellingTHRILL1.28
Urban LifestyleOPEN1.21
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for San Diego Zoo
CountryShare
United States69.9%
Italy3.1%
United Kingdom2.7%

See San Diego Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does San Diego Zoo have in United States?

San Diego Zoo has an estimated audience of 1,918,020 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego Zoo fans?

63.3% of San Diego Zoo fans are female, 36.7% are male, with an average age of 43.8 years.

Which brands do San Diego Zoo fans like most?

San Diego Zoo fans show strongest brand affinity for San Diego Zoo Safari Park (36.8×), Housewarming party (41.67×), and Tijuana Flats (28.21×) over the country average.

Where do San Diego Zoo fans live in United States?

San Diego Zoo fans in United States are most concentrated in California (reach 1,438,516), Texas (reach 125,090), and Arizona (reach 105,615). These three regions account for the largest share of the active audience.

What other brands do San Diego Zoo fans also like?

Beyond San Diego Zoo itself, the audience over-indexes on Housewarming party (41.67×), Tijuana Flats (28.21×), Scooby-Doo (4.63×), and Glacier National Park (20.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.