Rascasse Audience Intelligence

San Diego Zoo Audience in United States

A data profile of the people who buy, follow and care about San Diego Zoo in United States — modelled from more than twelve digital signal sources. San Diego Zoo has an estimated audience of 1,918,020 people in United States.

#5among Zoo in United States#1162among POI in United States#1144in Travel & Leisure

The average San Diego Zoo fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include San Diego Zoo Safari Park, Housewarming party, Tijuana Flats, with strongest over-indexing on San Diego Zoo Safari Park (36.8× the country average).

Demographically, the San Diego Zoo audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego Zoo fan in United States is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for San Diego Zoo Safari Park.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego Zoo profile in United States.

Audience size
1.9M
in United States
Gender
63.3%♀
36.7% male
Age
43.8
average years
Country rank
#14712
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego Zoo fans

63.3% are female, 36.7% are male, average age 43.8.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for San Diego Zoo audience in United States
MetricValue
Female63.3%
Male36.7%
Average age43.8
Estimated audience size1,918,020
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the San Diego Zoo audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3922%
40-4925%
50+28%
Fig. 04

Worldwide distribution

69.8%

of the worldwide San Diego Zoo audience comes from United States.

Worldwide audience distribution share by country for San Diego Zoo
CountryShare
United States69.8%
Italy3.1%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego Zoo fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M10.43×
02Nevada~60K3.43×
03Arizona~100K2.66×
04Utah~30K1.89×
05Hawaii~10K1.65×
06Idaho~20K1.62×
07Washington~60K1.44×
08New Mexico~10K1.37×
09Oregon~30K1.27×
10Alaska~5K1.15×
11Montana~6K1.12×
12Colorado~30K1.11×
13Minnesota~20K0.88×
14Wyoming~2K0.88×
15North Dakota~3K0.85×
16Nebraska~8K0.80×
17South Dakota~3K0.77×
18Texas~100K0.74×
19Kansas~10K0.72×
20Wisconsin~20K0.69×
21Illinois~40K0.68×
22Massachusetts~30K0.68×
23New Hampshire~5K0.67×
24Missouri~20K0.65×
25Iowa~10K0.64×
26Washington, District of Columbia~4K0.64×
27Oklahoma~10K0.62×
28Indiana~20K0.59×
29Rhode Island~3K0.57×
30Maine~4K0.55×
31Arkansas~8K0.54×
32Michigan~30K0.53×
33Virginia~20K0.53×
34Connecticut~10K0.52×
35New Jersey~20K0.50×
36Pennsylvania~30K0.49×
37Tennessee~20K0.49×
38Maryland~20K0.49×
39New York~50K0.47×
40Louisiana~10K0.47×
41Delaware~3K0.47×
42Kentucky~10K0.46×
43South Carolina~10K0.45×
44Mississippi~7K0.45×
45Ohio~30K0.44×
46North Carolina~30K0.44×
47West Virginia~4K0.42×
48Georgia~20K0.40×
49Alabama~10K0.40×
50Florida~50K0.38×
Fig. 06

Affinity by region

Affinity by region — San Diego Zoo, United States
0.38×1.00×10.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego Zoo audience
#·InterestCategoryAffinity×
01Housewarming partyHome & Garden41.67×
02San Diego Zoo Safari ParkTravel & Leisure36.80×
03Visit San DiegoPOI30.25×
04Tijuana FlatsFood & Beverages28.21×
05Los Angeles ZooTravel & Leisure27.30×
06Glacier National ParkTravel & Leisure20.60×
07SeaWorld San DiegoTravel & Leisure10.84×
08Courage the Cowardly DogMovies & TV9.72×
09Monster House (film)Movies & TV9.50×
10San Diego State UniversityBusiness & Career8.42×
11Coraline (film)Movies & TV6.18×
12San Diego County, CaliforniaTravel & Leisure5.05×
13San DiegoTravel & Leisure4.72×
14Scooby-DooMovies & TV4.63×
15Municipal corporationPolitics & Society3.21×
16BeetlejuiceMovies & TV2.92×
17YouTube MusicInternet & Social Media2.71×
18Mitch McConnellPolitics & Society2.27×
19FoodFood & Beverages1.54×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego Zoo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.47×
Career OrientationPOWER1.27×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego Zoo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
Family OrientationCONSERVATISM1.05×
Convenience OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego Zoo have in United States?

San Diego Zoo has an estimated audience of 1,918,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Diego Zoo fans?

63.3% of San Diego Zoo fans are female, 36.7% are male, with an average age of 43.8 years.

03

Which brands do San Diego Zoo fans like most?

San Diego Zoo fans show strongest brand affinity for San Diego Zoo Safari Park (36.8×), Housewarming party (41.67×), and Tijuana Flats (28.21×) over the country average.

04

Where do San Diego Zoo fans live in United States?

San Diego Zoo fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~100K), and Arizona (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego Zoo fans also like?

Beyond San Diego Zoo itself, the audience over-indexes on Housewarming party (41.67×), Tijuana Flats (28.21×), Scooby-Doo (4.63×), and Glacier National Park (20.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See San Diego Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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