San Diego State University Audience in United States

San Diego State University logo

San Diego State University has an estimated audience of 2,703,134 people in United States. 51.2% are female, 48.8% are male, average age 38.3. Top regions: California, Texas, Washington. Top brand affinities: Cleveland Clinic, Keegan Bradley, Cam Ward, Finding Your Roots, Kendra Scott.

The average San Diego State University fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Cleveland Clinic, Keegan Bradley, Cam Ward, with strongest over-indexing on Cleveland Clinic (10.4× the country average). Demographically, the San Diego State University audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of San Diego State University fans

Demographic split for San Diego State University audience in United States
MetricValue
Female51.2%
Male48.8%
Average age38.3
Estimated audience size2,703,134

Audience persona

The typical San Diego State University fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Cleveland Clinic.

Top regions in United States

Top regions ranked by reach for San Diego State University in United States
RegionReachAffinity
California2,027,3517.23×
Texas204,3140.88×
Washington130,0932.4×
New York121,4180.8×
Illinois102,8891.14×
Florida97,9920.54×
New Jersey75,7121.1×
Arizona75,2271.36×
Colorado73,3551.72×
Massachusetts66,2851.24×
Pennsylvania61,2030.67×
Virginia57,6810.88×
North Carolina52,8870.65×
Georgia52,5370.63×
Oregon51,8581.67×
Minnesota49,7711.29×
Maryland45,7540.98×
Ohio42,9110.52×
Michigan40,9320.58×
Nevada37,8511.45×
Connecticut32,5251.2×
Hawaii30,5212.63×
Tennessee28,6420.53×
Missouri27,7080.64×
Wisconsin27,4980.68×
Indiana26,5020.54×
South Carolina22,3880.55×
Utah21,2040.88×
Louisiana17,8040.51×
Alabama16,2930.43×
Kansas15,2260.71×
Oklahoma14,9470.5×
Idaho14,6641.08×
Iowa14,0060.63×
Kentucky13,9870.41×
New Mexico11,2130.83×
Nebraska10,5950.78×
Arkansas10,4730.47×
Washington, District of Columbia9,1511.13×
Mississippi8,9120.4×
New Hampshire7,9420.75×
Montana7,0490.94×
Rhode Island7,0390.82×
Maine5,5910.58×
South Dakota5,3180.85×
Delaware4,3800.59×
Alaska4,0890.71×
West Virginia4,0510.32×
Vermont3,6810.78×
North Dakota3,5430.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego State University audience
BrandAffinityCategory
Cleveland Clinic10.4×Health
Keegan Bradley9.97×Sports
Cam Ward4.71×Sports
Finding Your Roots13.51×Movies & TV
Kendra Scott3.33×Fashion & Accessoires
Graham Greene6.4×Literature
edureka37.43×Business & Career
Pro-Ject4.09×Music & Radio
Israel1.72×Travel & Leisure
Jesse Plemons2.71×Movies & TV
Nebraska Cornhuskers football2.68×Sports
Certified diabetes educator8.71×Business & Career
Jeep Wagoneer3.7×Cars & Mobility
JC Whitney10.4×Shopping
Urban horticulture1.81×Home & Garden
Monogram1.88×Home & Garden
Consequence (rapper)2.92×Music & Radio
Nick Jr. (Australia)4.03×Kids & Family
Iowa Lottery4.67×Games
Mangaka1.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego State University audience
TraitClusterScore
SustainabilityBALANCE1.17
MindfulnessBALANCE1.15
ExtroversionTHRILL1.15
IndulgenceJOY1.14
Sports ActivityPOWER1.13
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for San Diego State University
CountryShare
United States78.0%
Canada6.7%
Mexico2.2%

See San Diego State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does San Diego State University have in United States?

San Diego State University has an estimated audience of 2,703,134 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego State University fans?

51.2% of San Diego State University fans are female, 48.8% are male, with an average age of 38.3 years.

Which brands do San Diego State University fans like most?

San Diego State University fans show strongest brand affinity for Cleveland Clinic (10.4×), Keegan Bradley (9.97×), and Cam Ward (4.71×) over the country average.

Where do San Diego State University fans live in United States?

San Diego State University fans in United States are most concentrated in California (reach 2,027,351), Texas (reach 204,314), and Washington (reach 130,093). These three regions account for the largest share of the active audience.

What other brands do San Diego State University fans also like?

Beyond San Diego State University itself, the audience over-indexes on Keegan Bradley (9.97×), Cam Ward (4.71×), Finding Your Roots (13.51×), and Kendra Scott (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.