Rascasse Audience Intelligence

San Diego State University Audience in United States

Name: San Diego State University — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about San Diego State University in United States — modelled from more than twelve digital signal sources. San Diego State University has an estimated audience of 2,703,134 people in United States.

#44among University in United States #843among POI in United States #898in Business & Career

The average San Diego State University fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include FlightAware, Indiana Pacers, Colgate University, with strongest over-indexing on FlightAware (10.45× the country average).

Demographically, the San Diego State University audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego State University fan in United States is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for FlightAware.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego State University profile in United States.

Audience size

2.7M

in United States

Gender

51.2%♀

48.8% male

Age

38.3

average years

Country rank

#11193

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of San Diego State University fans

51.2% are female, 48.8% are male, average age 38.3.

Fig. 02

Gender split

51.2%

Female

48.8%

Male

Demographic split for San Diego State University audience in United States
Metric	Value
Female	51.2%
Male	48.8%
Average age	38.3
Estimated audience size	2,703,134

Fig. 03

Age distribution

Age distribution of the San Diego State University audience in United States
Age bracket	Share	%
16-19		25%
20-29		17%
30-39		18%
40-49		21%
50+		19%

Fig. 04

Worldwide distribution

77.9%

of the worldwide San Diego State University audience comes from United States.

Worldwide audience distribution share by country for San Diego State University
Country	Share
United States	77.9%
Canada	6.7%
Mexico	2.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego State University audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego State University fans by region: top regions in United States
#	Region	Reach	×
01	California	~2M	10.41×
02	Hawaii	~30K	2.65×
03	Washington	~100K	2.17×
04	Colorado	~70K	1.71×
05	Oregon	~50K	1.67×
06	Arizona	~80K	1.40×
07	Nevada	~30K	1.34×
08	Minnesota	~40K	1.15×
09	Massachusetts	~60K	1.10×
10	Connecticut	~30K	1.10×
11	Idaho	~10K	1.07×
12	Washington, District of Columbia	~9K	1.06×
13	Illinois	~90K	0.99×
14	New Jersey	~70K	0.95×
15	Montana	~7K	0.95×
16	South Dakota	~6K	0.91×
17	Utah	~20K	0.90×
18	Maryland	~40K	0.89×
19	Alaska	~5K	0.88×
20	Vermont	~4K	0.88×
21	New Mexico	~10K	0.87×
22	Rhode Island	~7K	0.83×
23	Nebraska	~10K	0.82×
24	Texas	~200K	0.80×
25	Virginia	~50K	0.79×
26	New Hampshire	~8K	0.79×
27	North Dakota	~4K	0.79×
28	Kansas	~20K	0.71×
29	Maine	~7K	0.70×
30	Delaware	~5K	0.70×
31	New York	~100K	0.69×
32	Iowa	~10K	0.65×
33	Wisconsin	~30K	0.63×
34	Pennsylvania	~60K	0.61×
35	Missouri	~30K	0.60×
36	West Virginia	~7K	0.58×
37	North Carolina	~50K	0.57×
38	Georgia	~50K	0.56×
39	Arkansas	~10K	0.55×
40	South Carolina	~20K	0.54×
41	Louisiana	~20K	0.54×
42	Oklahoma	~20K	0.54×
43	Mississippi	~10K	0.54×
44	Michigan	~40K	0.53×
45	Tennessee	~30K	0.52×
46	Indiana	~30K	0.52×
47	Ohio	~40K	0.49×
48	Florida	~90K	0.48×
49	Kentucky	~20K	0.48×
50	Alabama	~20K	0.47×

Affinity by region — San Diego State University, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego State University audience
#	Interest	Category	×
01	Colgate University	Business & Career	18.39×
02	University of Southern California	Business & Career	12.92×
03	Indiana Pacers	Sports	10.95×
04	FlightAware	Travel & Leisure	10.45×
05	University of California, Berkeley	Business & Career	8.56×
06	Hollywood Sign	Travel & Leisure	8.07×
07	University of Alabama	Business & Career	6.70×
08	University of California, Los Angeles	Business & Career	6.21×
09	San Antonio Spurs	Sports	5.87×
10	Vons	Shopping	5.59×
11	New Orleans Pelicans	Sports	5.15×
12	Houston Rockets	Sports	4.32×
13	Boho-chic	Fashion & Accessoires	4.22×
14	Minnesota Timberwolves	Sports	4.04×
15	Brooklyn Nets	Sports	3.75×
16	Bath and Bodyworks	Shopping	3.54×
17	ULTA Beauty	Beauty & Wellness	2.40×
18	Panda Express	Food & Beverages	2.15×
19	Target Corporation	Shopping	1.73×
20	Florida	Travel & Leisure	1.71×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by San Diego State University audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.34×
Urban Lifestyle	OPEN	1.31×
Price Sensitivity	PREMIUM	1.28×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by San Diego State University audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.61×
Creativity	OPEN	0.79×
Tradition	CONSERVATISM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does San Diego State University have in United States?

San Diego State University has an estimated audience of 2,703,134 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego State University fans?

51.2% of San Diego State University fans are female, 48.8% are male, with an average age of 38.3 years.

Which brands do San Diego State University fans like most?

San Diego State University fans show strongest brand affinity for FlightAware (10.45×), Indiana Pacers (10.95×), and Colgate University (18.39×) over the country average.

Where do San Diego State University fans live in United States?

San Diego State University fans in United States are most concentrated in California (reach ~2M), Texas (reach ~200K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do San Diego State University fans also like?

Beyond San Diego State University itself, the audience over-indexes on Indiana Pacers (10.95×), Colgate University (18.39×), San Antonio Spurs (5.87×), and University of Southern California (12.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See San Diego State University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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