Rascasse Audience Intelligence

Hollywood Sign Audience in United States

A data profile of the people who buy, follow and care about Hollywood Sign in United States — modelled from more than twelve digital signal sources. Hollywood Sign has an estimated audience of 7,693,959 people in United States.

#1among Historical place in United States#293among POI in United States#394in Travel & Leisure

The average Hollywood Sign fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Santa Monica Pier, Autonomous robot, Los Angeles County, California, with strongest over-indexing on Santa Monica Pier (49.14× the country average).

Demographically, the Hollywood Sign audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hollywood Sign fan in United States is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Santa Monica Pier.

Category: Travel & Leisure · Type: POI · Subtype: Historical place

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hollywood Sign profile in United States.

Audience size
7.7M
in United States
Gender
52.8%♀
47.2% male
Age
42.3
average years
Country rank
#4616
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hollywood Sign fans

52.8% are female, 47.2% are male, average age 42.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Hollywood Sign audience in United States
MetricValue
Female52.8%
Male47.2%
Average age42.3
Estimated audience size7,693,959
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Hollywood Sign audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Hollywood Sign audience comes from United States.

Worldwide audience distribution share by country for Hollywood Sign
CountryShare
United States65.9%
India6.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hollywood Sign audience in United States is strongest.

Fig. 05

Top regions by affinity

Hollywood Sign fans by region: top regions in United States
#RegionReachAffinity×
01California~6M12.66×
02Nevada~100K1.91×
03Oregon~100K1.46×
04Hawaii~40K1.11×
05Washington~200K1.08×
06Michigan~200K1.03×
07Utah~70K1.02×
08Idaho~40K0.97×
09Colorado~100K0.93×
10Iowa~60K0.93×
11Kansas~60K0.92×
12New Jersey~200K0.91×
13New York~400K0.90×
14New Mexico~30K0.89×
15Massachusetts~100K0.88×
16New Hampshire~30K0.88×
17Rhode Island~20K0.87×
18Illinois~200K0.86×
19Missouri~100K0.86×
20Nebraska~30K0.86×
21Washington, District of Columbia~20K0.86×
22Montana~20K0.86×
23Texas~600K0.84×
24Connecticut~70K0.84×
25Pennsylvania~200K0.82×
26Virginia~200K0.82×
27North Dakota~10K0.82×
28Wisconsin~90K0.81×
29Minnesota~90K0.81×
30Vermont~10K0.80×
31Oklahoma~70K0.79×
32Maine~20K0.78×
33South Dakota~10K0.78×
34Ohio~200K0.76×
35Indiana~100K0.76×
36Arkansas~50K0.76×
37Arizona~100K0.74×
38Tennessee~100K0.74×
39West Virginia~30K0.74×
40Delaware~20K0.74×
41Maryland~100K0.73×
42Florida~400K0.72×
43Kentucky~70K0.72×
44Georgia~200K0.70×
45Alaska~10K0.70×
46North Carolina~200K0.69×
47Louisiana~70K0.66×
48South Carolina~80K0.65×
49Mississippi~40K0.64×
50Alabama~50K0.47×
Fig. 06

Affinity by region

Affinity by region — Hollywood Sign, United States
0.47×1.00×12.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hollywood Sign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hollywood Sign audience
#·InterestCategoryAffinity×
01Autonomous robotTechnology & Electronics50.26×
02Santa Monica PierTravel & Leisure49.14×
03Greater Los Angeles AreaTravel & Leisure17.85×
04San Diego County, CaliforniaTravel & Leisure12.03×
05Los Angeles County, CaliforniaTravel & Leisure10.47×
06KTLAMovies & TV9.80×
07San Diego State UniversityBusiness & Career8.07×
08Orange County, CaliforniaTravel & Leisure8.04×
09The Block (Australian TV series)Movies & TV8.01×
10Los Angeles International AirportTravel & Leisure6.80×
11Closed-circuit televisionHome & Garden6.48×
12Municipal corporationPolitics & Society5.02×
13Western United StatesTravel & Leisure3.22×
14Los AngelesTravel & Leisure2.89×
15Southern CaliforniaTravel & Leisure2.81×
16DisneylandTravel & Leisure2.42×
17CaliforniaTravel & Leisure1.99×
18Macy'sShopping1.82×
19U.S. stateTravel & Leisure1.67×
20American AirlinesTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hollywood Sign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hollywood Sign audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.25×
Design AffinityPREMIUM1.20×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hollywood Sign audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
MindfulnessBALANCE0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hollywood Sign have in United States?

Hollywood Sign has an estimated audience of 7,693,959 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hollywood Sign fans?

52.8% of Hollywood Sign fans are female, 47.2% are male, with an average age of 42.3 years.

03

Which brands do Hollywood Sign fans like most?

Hollywood Sign fans show strongest brand affinity for Santa Monica Pier (49.14×), Autonomous robot (50.26×), and Los Angeles County, California (10.47×) over the country average.

04

Where do Hollywood Sign fans live in United States?

Hollywood Sign fans in United States are most concentrated in California (reach ~6M), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hollywood Sign fans also like?

Beyond Hollywood Sign itself, the audience over-indexes on Autonomous robot (50.26×), Los Angeles County, California (10.47×), San Diego County, California (12.03×), and Greater Los Angeles Area (17.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Historical place audiences in United States

See Hollywood Sign audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollywood Sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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