Hollywood Sign Audience in United States

Hollywood Sign logo

Hollywood Sign has an estimated audience of 7,693,959 people in United States. 52.8% are female, 47.2% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Santa Monica Pier, Autonomous robot, Los Angeles County, California, San Diego County, California, Greater Los Angeles Area.

The average Hollywood Sign fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Santa Monica Pier, Autonomous robot, Los Angeles County, California, with strongest over-indexing on Santa Monica Pier (49.14× the country average). Demographically, the Hollywood Sign audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Historical place

Demographics of Hollywood Sign fans

Demographic split for Hollywood Sign audience in United States
MetricValue
Female52.8%
Male47.2%
Average age42.3
Estimated audience size7,693,959

Audience persona

The typical Hollywood Sign fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Santa Monica Pier.

Top regions in United States

Top regions ranked by reach for Hollywood Sign in United States
RegionReachAffinity
California5,361,6606.34×
Texas611,4570.92×
New York423,2900.98×
Florida417,1770.8×
Illinois235,8740.92×
Pennsylvania232,2510.9×
Michigan209,9191.04×
Ohio200,4820.85×
New Jersey193,1640.99×
Washington186,0131.21×
Georgia180,0100.76×
North Carolina178,3530.77×
Virginia166,1990.89×
Nevada160,7482.16×
Massachusetts150,0780.99×
Oregon145,4631.65×
Colorado129,6241.07×
Tennessee127,0860.82×
Indiana117,7780.84×
Missouri115,2590.93×
Maryland106,1910.8×
Wisconsin103,5780.89×
Minnesota97,6890.89×
Arizona83,2060.53×
South Carolina80,6450.7×
Utah76,5391.11×
Kentucky74,5030.77×
Oklahoma73,8500.86×
Connecticut71,7410.93×
Louisiana67,7320.68×
Iowa65,6851.04×
Kansas54,0510.89×
Arkansas51,6710.82×
Idaho40,4171.05×
Mississippi39,7800.63×
Hawaii38,1811.15×
New Mexico36,4930.95×
Alabama36,2100.34×
Nebraska35,2640.91×
New Hampshire28,4600.94×
West Virginia26,4670.74×
Maine22,3970.81×
Rhode Island21,5410.88×
Washington, District of Columbia20,2990.88×
Montana19,5920.92×
Delaware14,6620.69×
South Dakota13,3430.75×
North Dakota12,5860.8×
Vermont10,4030.77×
Wyoming8,1020.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hollywood Sign audience
BrandAffinityCategory
Santa Monica Pier49.14×Travel & Leisure
Autonomous robot50.26×Technology & Electronics
Los Angeles County, California10.47×Travel & Leisure
San Diego County, California12.03×Travel & Leisure
Greater Los Angeles Area17.85×Travel & Leisure
Orange County, California8.04×Travel & Leisure
Municipal corporation5.02×Politics & Society
Los Angeles2.89×Travel & Leisure
KTLA9.8×Movies & TV
California1.99×Travel & Leisure
The Block (Australian TV series)8.01×Movies & TV
Western United States3.22×Travel & Leisure
U.S. state1.67×Travel & Leisure
Disneyland2.42×Travel & Leisure
Closed-circuit television6.48×Home & Garden
Macy's1.82×Shopping
Los Angeles International Airport6.8×Travel & Leisure
Southern California2.81×Travel & Leisure
San Diego State University8.07×Business & Career
American Airlines1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hollywood Sign audience
TraitClusterScore
PatriotismCONSERVATISM2.82
Urban LifestyleOPEN2.25
SustainabilityBALANCE1.96
Early Adopter MentalityPOWER1.86
Community OrientationOPEN1.83
IndulgenceJOY1.75

Worldwide distribution

Worldwide audience distribution share by country for Hollywood Sign
CountryShare
United States65.9%
India6.6%
United Kingdom4.9%

See Hollywood Sign audiences in other countries

More Historical place audiences in United States

Frequently asked questions

How many fans does Hollywood Sign have in United States?

Hollywood Sign has an estimated audience of 7,693,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Hollywood Sign fans?

52.8% of Hollywood Sign fans are female, 47.2% are male, with an average age of 42.3 years.

Which brands do Hollywood Sign fans like most?

Hollywood Sign fans show strongest brand affinity for Santa Monica Pier (49.14×), Autonomous robot (50.26×), and Los Angeles County, California (10.47×) over the country average.

Where do Hollywood Sign fans live in United States?

Hollywood Sign fans in United States are most concentrated in California (reach 5,361,660), Texas (reach 611,457), and New York (reach 423,290). These three regions account for the largest share of the active audience.

What other brands do Hollywood Sign fans also like?

Beyond Hollywood Sign itself, the audience over-indexes on Autonomous robot (50.26×), Los Angeles County, California (10.47×), San Diego County, California (12.03×), and Greater Los Angeles Area (17.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hollywood Sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.