Orange County, California Audience in United States
Orange County, California has an estimated audience of 14,202,717 people in United States. 56.6% are female, 43.4% are male, average age 43.7. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Hibachi.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.95× the country average). Demographically, the Orange County, California audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Orange County, California fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.7 |
| Estimated audience size | 14,202,717 |
Audience persona
The typical Orange County, California fan in United States is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.95× | Internet & Social Media |
| Governor of Michigan | 15.57× | Politics & Society |
| Wok | 12.75× | Food & Beverages |
| Vocal harmony | 7.51× | Music & Radio |
| Hibachi | 12.89× | Food & Beverages |
| Google Home | 10.44× | Technology & Electronics |
| Grinch | 6.34× | Movies & TV |
| headspace | 14.63× | Health |
| Cherish (group) | 15.74× | Music & Radio |
| Hipster | 12.48× | Politics & Society |
| Grace Slick | 11.29× | Music & Radio |
| Justice | 3.61× | Politics & Society |
| Fairy godmother | 8.7× | Literature |
| El Paso County, Colorado | 13.54× | Travel & Leisure |
| TV Fanatic | 10.87× | Movies & TV |
| No Escape (1994 film) | 11.4× | Movies & TV |
| Guitarist (magazine) | 11.26× | Music & Radio |
| Kikar HaShabbat | 15.12× | News |
| Hardik Pandya | 12.99× | Sports |
| Gift registry | 10.8× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.38 |
| Travelling | THRILL | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.9% |
| Spain | 5.1% |
| United Kingdom | 2.8% |
See Orange County, California audiences in other countries
- Orange County, California — Germany
- Orange County, California — United Kingdom
- Orange County, California — France
- Orange County, California — Italy
- Orange County, California — Spain
- Orange County, California — Brazil
- Orange County, California — Japan
- Orange County, California — South Korea
- Orange County, California — India
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Orange County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.