Orange County, California Audience in United States
Orange County, California has an estimated audience of 14,202,717 people in United States. 56.6% are female, 43.4% are male, average age 43.7. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Beetlejuice.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.22× the country average). Demographically, the Orange County, California audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Orange County, California fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.7 |
| Estimated audience size | 14,202,717 |
Audience persona
The typical Orange County, California fan in United States is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.22× | Business & Career |
| Google Maps | 14.06× | Internet & Social Media |
| CarGurus | 16.26× | Cars & Mobility |
| Indeed.com | 10.63× | Business & Career |
| Beetlejuice | 10.1× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| AccuWeather | 13.05× | Home & Garden |
| Bruce Willis | 14.58× | Movies & TV |
| Diane Keaton | 12.33× | Movies & TV |
| Circle K | 13.71× | Shopping |
| Aaron Rodgers | 12.24× | Sports |
| DeviantArt | 13.51× | Internet & Social Media |
| Enterprise Rent-A-Car | 11.54× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Billy Bob Thornton | 16.15× | Movies & TV |
| ICloud | 16.33× | Technology & Electronics |
| Khan Academy | 14.05× | Business & Career |
| Blake Lively | 16.01× | Movies & TV |
| Kendra Scott | 17.23× | Fashion & Accessoires |
| Google News | 9.6× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.38 |
| Travelling | THRILL | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.9% |
| Spain | 5.1% |
| United Kingdom | 2.8% |
See Orange County, California audiences in other countries
- Orange County, California — Germany
- Orange County, California — United Kingdom
- Orange County, California — France
- Orange County, California — Italy
- Orange County, California — Spain
- Orange County, California — Brazil
- Orange County, California — Japan
- Orange County, California — South Korea
- Orange County, California — India
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Orange County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.