Rascasse Audience Intelligence

Orange County, California Audience in United States

A data profile of the people who buy, follow and care about Orange County, California in United States — modelled from more than twelve digital signal sources. Orange County, California has an estimated audience of 14,202,717 people in United States.

#39among City in United States#138among POI in United States#222in Travel & Leisure

The average Orange County, California fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Hollywood Sign, FedEx, Mortgage loans, with strongest over-indexing on Hollywood Sign (8.04× the country average).

Demographically, the Orange County, California audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange County, California fan in United States is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Hollywood Sign.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange County, California profile in United States.

Audience size
14.2M
in United States
Gender
56.6%♀
43.4% male
Age
43.7
average years
Country rank
#2466
POI in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orange County, California fans

56.6% are female, 43.4% are male, average age 43.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Orange County, California audience in United States
MetricValue
Female56.6%
Male43.4%
Average age43.7
Estimated audience size14,202,717
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Orange County, California audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Orange County, California audience comes from United States.

Worldwide audience distribution share by country for Orange County, California
CountryShare
United States67.9%
Spain5.1%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange County, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange County, California fans by region: top regions in United States
#RegionReachAffinity×
01California~8.5M5.58×
02Florida~2.5M2.62×
03Nevada~200K1.61×
04Washington~400K1.36×
05Hawaii~80K1.34×
06Utah~200K1.31×
07New York~1M1.27×
08Arizona~400K1.27×
09North Carolina~500K1.20×
10Idaho~80K1.17×
11Virginia~400K1.16×
12Colorado~200K1.12×
13Oregon~200K1.11×
14Washington, District of Columbia~50K1.09×
15Texas~1.5M1.04×
16Alaska~30K0.93×
17Illinois~400K0.92×
18Massachusetts~300K0.92×
19Kansas~100K0.91×
20Vermont~20K0.91×
21Nebraska~60K0.90×
22Montana~30K0.88×
23New Jersey~300K0.87×
24New Mexico~60K0.85×
25Georgia~400K0.81×
26Minnesota~200K0.81×
27Connecticut~100K0.80×
28Indiana~200K0.79×
29Iowa~90K0.77×
30New Hampshire~40K0.77×
31South Dakota~30K0.77×
32Rhode Island~30K0.76×
33North Dakota~20K0.76×
34Tennessee~200K0.75×
35Maryland~200K0.75×
36Oklahoma~100K0.75×
37Missouri~200K0.74×
38Maine~40K0.74×
39Pennsylvania~300K0.72×
40Arkansas~80K0.72×
41Wisconsin~200K0.71×
42Ohio~300K0.70×
43Delaware~30K0.69×
44Michigan~300K0.68×
45Kentucky~100K0.68×
46South Carolina~100K0.67×
47Louisiana~100K0.66×
48West Virginia~40K0.63×
49Alabama~100K0.62×
50Mississippi~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Orange County, California, United States
0.61×1.00×5.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange County, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange County, California audience
#·InterestCategoryAffinity×
01Hollywood SignTravel & Leisure8.04×
02Hybrid electric vehicleCars & Mobility4.58×
03SoulmateKids & Family4.07×
04FedExBusiness & Career2.48×
05Renewable energyBusiness & Career2.47×
06First class travelTravel & Leisure2.30×
07Diaper bagKids & Family2.28×
08Sustainable energyHome & Garden2.25×
09Solar energyHome & Garden2.02×
10InnovationBusiness & Career1.91×
11Discount storesShopping1.90×
12Real propertyHome & Garden1.89×
13Mortgage loansBusiness & Career1.87×
14Vehicle insuranceCars & Mobility1.85×
15Planet FitnessSports1.74×
16Shopping mallsShopping1.65×
17SubwayFood & Beverages1.64×
18AirbnbTravel & Leisure1.56×
19McDonald'sFood & Beverages1.52×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange County, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange County, California audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.45×
PatriotismCONSERVATISM1.43×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange County, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Healthy LifestyleBALANCE0.91×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orange County, California have in United States?

Orange County, California has an estimated audience of 14,202,717 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Orange County, California fans?

56.6% of Orange County, California fans are female, 43.4% are male, with an average age of 43.7 years.

03

Which brands do Orange County, California fans like most?

Orange County, California fans show strongest brand affinity for Hollywood Sign (8.04×), FedEx (2.48×), and Mortgage loans (1.87×) over the country average.

04

Where do Orange County, California fans live in United States?

Orange County, California fans in United States are most concentrated in California (reach ~8.5M), Florida (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Orange County, California fans also like?

Beyond Orange County, California itself, the audience over-indexes on FedEx (2.48×), Mortgage loans (1.87×), Planet Fitness (1.74×), and Airbnb (1.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Orange County, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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