Greater Los Angeles Area Audience in United States

Greater Los Angeles Area has an estimated audience of 3,449,257 people in United States. 56.0% are female, 44.0% are male, average age 43.5. Top brand affinities: PSV Eindhoven, Hollywood Sign, Wawa Inc., Josh Brolin, Los Angeles Kings.

Top brand affinities include PSV Eindhoven, Hollywood Sign, Wawa Inc., with strongest over-indexing on PSV Eindhoven (63.27× the country average). Demographically, the Greater Los Angeles Area audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Travelling.

Category: Travel & Leisure · Type: POI

Demographics of Greater Los Angeles Area fans

Demographic split for Greater Los Angeles Area audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.5
Estimated audience size3,449,257

Audience persona

The typical Greater Los Angeles Area fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Los Angeles Area audience
BrandAffinityCategory
PSV Eindhoven63.27×Sports
Hollywood Sign14.17×Travel & Leisure
Wawa Inc.5.44×Shopping
Josh Brolin12.14×Movies & TV
Los Angeles Kings14.12×Sports
Michelle Monaghan13.48×Movies & TV
Eva Green13.48×Movies & TV
Florida Panthers9.43×Sports
Planet Fitness2.76×Sports
KTLA10.73×Movies & TV
Vera Farmiga13.48×Movies & TV
Diaper bag4.02×Kids & Family
southwest airlines3.26×Travel & Leisure
Superman1.58×Movies & TV
Los Angeles Dodgers4.07×Sports
Livemusic2.96×Music & Radio
Ottawa Senators13.48×Sports
Calgary Flames13.48×Sports
Back to the Future7.44×Movies & TV
Nordstrom rack2.48×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Los Angeles Area audience
TraitClusterScore
PatriotismCONSERVATISM2.14
TravellingTHRILL1.72
Urban LifestyleOPEN1.69
IndulgenceJOY1.53
Community OrientationOPEN1.51
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Greater Los Angeles Area
CountryShare
United States75.6%
Philippines5.6%
Canada2.3%

See Greater Los Angeles Area audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Los Angeles Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.