Rascasse Audience Intelligence

Greater Los Angeles Area Audience in United States

Name: Greater Los Angeles Area — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Greater Los Angeles Area in United States — modelled from more than twelve digital signal sources. Greater Los Angeles Area has an estimated audience of 3,449,257 people in United States.

#668among POI in United States #751in Travel & Leisure

The average Greater Los Angeles Area fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hollywood Sign, Wawa Inc., Josh Brolin, with strongest over-indexing on Hollywood Sign (17.85× the country average).

Demographically, the Greater Los Angeles Area audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Los Angeles Area fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Hollywood Sign.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Los Angeles Area profile in United States.

Audience size

3.4M

in United States

Gender

56.0%♀

44.0% male

Age

43.5

average years

Country rank

#9143

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Greater Los Angeles Area fans

56.0% are female, 44.0% are male, average age 43.5.

Fig. 02

Gender split

56.0%

Female

44.0%

Male

Demographic split for Greater Los Angeles Area audience in United States
Metric	Value
Female	56.0%
Male	44.0%
Average age	43.5
Estimated audience size	3,449,257

Fig. 03

Age distribution

Age distribution of the Greater Los Angeles Area audience in United States
Age bracket	Share	%
16-19		11%
20-29		15%
30-39		20%
40-49		26%
50+		28%

Fig. 04

Worldwide distribution

75.6%

of the worldwide Greater Los Angeles Area audience comes from United States.

Worldwide audience distribution share by country for Greater Los Angeles Area
Country	Share
United States	75.6%
Philippines	5.6%
Canada	2.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Los Angeles Area audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Los Angeles Area fans by region: top regions in United States
#	Region	Reach	×
01	California	~2.5M	7.87×
02	Nevada	~40K	1.32×
03	Washington	~80K	1.14×
04	Arizona	~80K	1.12×
05	Oregon	~40K	1.12×
06	Alaska	~8K	1.09×
07	Vermont	~7K	1.08×
08	Hawaii	~20K	1.07×
09	North Dakota	~8K	1.06×
10	South Dakota	~8K	1.05×
11	Washington, District of Columbia	~10K	1.03×
12	Idaho	~20K	1.02×
13	Montana	~10K	1.02×
14	Rhode Island	~10K	1.00×
15	Delaware	~9K	1.00×
16	New Mexico	~20K	0.98×
17	West Virginia	~20K	0.98×
18	New Hampshire	~10K	0.98×
19	Maine	~10K	0.98×
20	Utah	~30K	0.96×
21	Mississippi	~30K	0.96×
22	Nebraska	~20K	0.96×
23	Arkansas	~30K	0.95×
24	Kansas	~30K	0.95×
25	Massachusetts	~60K	0.94×
26	Iowa	~30K	0.94×
27	Oklahoma	~40K	0.93×
28	Louisiana	~40K	0.92×
29	Kentucky	~40K	0.92×
30	Connecticut	~30K	0.92×
31	Colorado	~50K	0.91×
32	Alabama	~40K	0.91×
33	New York	~200K	0.89×
34	South Carolina	~50K	0.89×
35	Wisconsin	~50K	0.89×
36	Minnesota	~40K	0.89×
37	Maryland	~50K	0.88×
38	Missouri	~50K	0.88×
39	Virginia	~70K	0.87×
40	Tennessee	~60K	0.87×
41	Indiana	~60K	0.87×
42	New Jersey	~80K	0.86×
43	Illinois	~100K	0.84×
44	Michigan	~80K	0.83×
45	Texas	~200K	0.82×
46	Georgia	~90K	0.82×
47	North Carolina	~80K	0.81×
48	Pennsylvania	~90K	0.80×
49	Ohio	~90K	0.80×
50	Florida	~200K	0.71×

Affinity by region — Greater Los Angeles Area, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Los Angeles Area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Los Angeles Area audience
#	Interest	Category	×
01	Hollywood Sign	Travel & Leisure	17.85×
02	Josh Brolin	Movies & TV	13.48×
03	Los Angeles Kings	Sports	13.48×
04	Leighton Meester	Movies & TV	13.48×
05	Michelle Monaghan	Movies & TV	13.48×
06	Vera Farmiga	Movies & TV	13.48×
07	Ottawa Senators	Sports	13.48×
08	Calgary Flames	Sports	13.48×
09	KTLA	Movies & TV	11.64×
10	Eva Green	Movies & TV	11.36×
11	Florida Panthers	Sports	10.45×
12	Brie Larson	Movies & TV	9.16×
13	Anaheim Ducks	Sports	9.03×
14	Alison Brie	Movies & TV	5.67×
15	Wawa Inc.	Shopping	5.19×
16	Catherine O'Hara	Movies & TV	3.83×
17	FedEx	Business & Career	2.43×
18	Nordstrom rack	Fashion & Accessoires	2.22×
19	Panda Express	Food & Beverages	2.11×
20	Trader Joe's	Shopping	1.91×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Los Angeles Area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Greater Los Angeles Area audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.97×
Urban Lifestyle	OPEN	1.73×
Community Orientation	OPEN	1.52×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Greater Los Angeles Area audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.84×
DIY Mentality	THRILL	0.88×
Pet Ownership	JOY	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Greater Los Angeles Area have in United States?

Greater Los Angeles Area has an estimated audience of 3,449,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Greater Los Angeles Area fans?

56.0% of Greater Los Angeles Area fans are female, 44.0% are male, with an average age of 43.5 years.

Which brands do Greater Los Angeles Area fans like most?

Greater Los Angeles Area fans show strongest brand affinity for Hollywood Sign (17.85×), Wawa Inc. (5.19×), and Josh Brolin (13.48×) over the country average.

Where do Greater Los Angeles Area fans live in United States?

Greater Los Angeles Area fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Greater Los Angeles Area fans also like?

Beyond Greater Los Angeles Area itself, the audience over-indexes on Wawa Inc. (5.19×), Josh Brolin (13.48×), Los Angeles Kings (13.48×), and Leighton Meester (13.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

United States (134,384,245)
New York City (93,869,939)
California (82,524,257)
North America (79,975,752)
Florida (70,758,765)

See Greater Los Angeles Area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Los Angeles Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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