Rascasse Audience Intelligence

KTLA Audience in United States

A data profile of the people who buy, follow and care about KTLA in United States — modelled from more than twelve digital signal sources. KTLA has an estimated audience of 3,924,449 people in United States.

#79among TV Channel in United States#913in Movies & TV

The average KTLA fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Lauren Graham, Western United States, Pete Carroll, with strongest over-indexing on Lauren Graham (27.01× the country average).

Demographically, the KTLA audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KTLA fan in United States is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lauren Graham.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KTLA profile in United States.

Audience size
3.9M
in United States
Gender
56.3%♀
43.7% male
Age
41.5
average years
Country rank
#8160
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of KTLA

56.3% are female, 43.7% are male, average age 41.5.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for KTLA audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.5
Estimated audience size3,924,449
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the KTLA audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

87.9%

of the worldwide KTLA audience comes from United States.

Worldwide audience distribution share by country for KTLA
CountryShare
United States87.9%
Canada1.7%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KTLA audience in United States is strongest.

Fig. 05

Top regions by affinity

KTLA fans by region: top regions in United States
#RegionReachAffinity×
01California~3M18.29×
02Nevada~100K3.78×
03Idaho~50K2.54×
04Oregon~100K2.37×
05Hawaii~40K2.28×
06Arizona~100K1.60×
07Washington~100K1.45×
08New Mexico~20K1.14×
09Alaska~9K1.11×
10Wyoming~5K0.92×
11Montana~10K0.91×
12Utah~30K0.87×
13Colorado~50K0.86×
14North Dakota~6K0.78×
15Kansas~20K0.68×
16Washington, District of Columbia~8K0.67×
17Tennessee~50K0.59×
18Oklahoma~20K0.57×
19South Dakota~5K0.55×
20West Virginia~10K0.53×
21Delaware~5K0.50×
22Rhode Island~6K0.47×
23Iowa~20K0.46×
24New Hampshire~7K0.45×
25Maine~6K0.45×
26Missouri~30K0.44×
27Nebraska~9K0.44×
28Texas~100K0.41×
29Louisiana~20K0.41×
30Mississippi~10K0.41×
31Minnesota~20K0.40×
32Arkansas~10K0.40×
33New York~90K0.39×
34Massachusetts~30K0.39×
35Florida~100K0.37×
36Virginia~40K0.37×
37Illinois~50K0.35×
38Georgia~40K0.35×
39Kentucky~20K0.35×
40Indiana~20K0.34×
41Wisconsin~20K0.34×
42North Carolina~40K0.33×
43Connecticut~10K0.33×
44South Carolina~20K0.32×
45Michigan~30K0.31×
46Alabama~20K0.31×
47Ohio~40K0.29×
48Maryland~20K0.27×
49Pennsylvania~30K0.25×
50New Jersey~20K0.23×
Fig. 06

Affinity by region

Affinity by region — KTLA, United States
0.23×1.00×18.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KTLA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KTLA audience
#·InterestCategoryAffinity×
01Lauren GrahamMovies & TV27.01×
02Reggie BushSports23.43×
03Kim RichardsMovies & TV21.63×
04Pete CarrollSports20.79×
05Aaron PaulMovies & TV15.79×
06Antenna TVMovies & TV14.53×
07Santa Monica PierTravel & Leisure12.31×
08Greater Los Angeles AreaTravel & Leisure11.64×
09Hollywood SignTravel & Leisure10.84×
10War (band)Music & Radio9.03×
11Sharon OsbourneMovies & TV7.74×
12The Block (Australian TV series)Movies & TV7.58×
13Western United StatesTravel & Leisure6.76×
14Los Angeles County, CaliforniaTravel & Leisure6.28×
15San Diego County, CaliforniaTravel & Leisure4.79×
16Los Angeles DodgersSports4.20×
17Catherine O'HaraMovies & TV3.73×
18Municipal corporationPolitics & Society3.71×
19Television stationMovies & TV3.64×
20Bank of AmericaBusiness & Career2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KTLA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KTLA audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.33×
Career OrientationPOWER1.27×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KTLA audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
MindfulnessBALANCE1.01×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KTLA have in United States?

KTLA has an estimated audience of 3,924,449 people in United States, concentrated in California and Nevada.

02

What is the gender split and age of KTLA fans?

56.3% of KTLA fans are female, 43.7% are male, with an average age of 41.5 years.

03

Which brands do KTLA fans like most?

KTLA fans show strongest brand affinity for Lauren Graham (27.01×), Western United States (6.76×), and Pete Carroll (20.79×) over the country average.

04

Where do KTLA fans live in United States?

KTLA fans in United States are most concentrated in California (reach ~3M), Nevada (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do KTLA fans also like?

Beyond KTLA itself, the audience over-indexes on Western United States (6.76×), Pete Carroll (20.79×), Santa Monica Pier (12.31×), and Hollywood Sign (10.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See KTLA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KTLA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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